Referral Marketing A Risky Business
During a recent radio interview I did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answ...
Sales Quenchers
I recently became aware of a new sales training system called Sales Quenchers that I am very impressed with. Since networking and sales go hand in hand, I think this program will be an extremely...
I Refuse to Participate in a Recession!
Many economic gurus are saying the "R" word .... recession.For the most part, the U.S. economy has been strong and business has been good for the past decade.However, the economy goes through cy...
Taking a Poll of Your Audience
Many times, as I am speaking to entrepreneurs all over the world, I will "poll" the audience for answers to some questions. It is a simple tactic that gives me a ton of great information. Asking...
"What’s In It For Me?" Networking
I recently received an e-mail from someone who read an article I wrote about collaboration and working together. He said, “The type of networking you talk about describes the way things should...
The Levels of Referrals
A BNI member asked me the other day if it’s possible to learn to distinguish the difference between weak referrals and quality referrals. The answer is YES. Below are the things to consider in d...
Scorched-Earth Networking
I recently spoke at two different events in Southern California and I found it interesting that at each event, questions about whether there is a right or a wrong networking style were brought u...
Business, Networking, and Sex!
Look around... make sure no one is watching. You just clicked on a link from a business website to a blog article about "sex." Well, I'm afraid it might not be what you think. Do you wonder w...
Networking Globally
As the 2nd annual worldwide celebration of International Networking Week (www.InternationalNetworkingWeek.com) wound to a close earlier this month, I found myself being reminded of how important...
Graphic Designers Love a ‘Logo-Ectomy’
I am absolutely convinced that some people believe a logo can be changed on a whim! I was reading another blog recently and came across some interesting comments about my company, BNI. The graph...