Master the Art of Networking

Master the Art of Networkingstring(28) "Master the Art of Networking"

Networking is more than just shaking hands and passing out business cards, it is about building your “social capital.” Networking is more about “farming” than it is about “hunting.” It’s about cultivating relationships with other business professionals. It’s about realizing the capital that comes from building social relationships. Master the art of networking with these ten tips:

1. Follow up on referrals.

If you present an opportunity, whether it is a simple piece of information, a special contact, or a qualified business referral, to someone who consistently fails to follow up successfully, it is no secret that you will eventually stop wasting your time sending referrals to this person.

2. Have a positive attitude.

A negative attitude makes people dislike being around you and drives away referrals. However, a positive attitude makes people want to associate and cooperate with you. Positive business professionals are like magnets. Others want to be around them and will send their friends, family, and associates to them.

4. Remain trustworthy.

When you refer one person to another, you are putting your reputation on the line. You have to be able to trust your referral partner and be trusted in return. Neither you nor anyone else will refer a contact or valuable information to someone who cannot be trusted to handle it well.

5. Practice good listening skills.

Our success as networkers depends on how well we can listen and learn. The faster you and your networking partner learn what you need to know about each other, the faster you’ll establish a valuable relationship. Communicate well, listen, and learn.

6. Always network.

Master networkers are never off duty. Networking is so natural to them that they can be found networking in the grocery store line, online, and while working from home. After this “Great Pause”, we will soon be able to network again at chamber mixers and networking meetings.

7. Thank people.

Gratitude is sorely lacking in today’s business world. Expressing gratitude to business associates and clients is just another building block in the cultivation of relationships that will lead to increased referrals. People like to refer others to business professionals that go above and beyond. Thanking others at every opportunity will help you stand out from the crowd.

8. Help others.

Master networkers keep their eyes and ears open for opportunities to advance other people’s interests whenever they can. Helping others can be done in a variety of ways, from literally showing up to help with an office move to clipping a helpful and interesting article and mailing it to an associate or client.

9. Be sincere.

If you are not sincerely interested in the other person, they will know it. Those who have developed successful networking skills convey their sincerity at every turn. One of the best ways to develop this trait is to give your undivided attention to the people you are networking with.

10. Work the art of networking.

Master networkers do not let any opportunity to work their networks pass them by. They manage their contacts, organize their e-mail address files, and carry their referral partners’ business cards as well as their own. They set up appointments to get better acquainted with new contacts so that they can learn as much about them as possible so that they can truly become part of each other’s networks.

Do you see the trend with these ten points? They all tie into long-term relationship building. People who take the time to build their social capital are the ones who will have new business referred to them over and over. The key is to build mutually beneficial business relationships. Only then will you succeed to master the art of networking.

Emotional Intelligence

Build a High (EQ) Emotional Intelligencestring(40) "Build a High (EQ) Emotional Intelligence"

Building your “Emotional Intelligence” also known as “Emotional Quotient” or “EQ” is extremely important right now. Emotional Intelligence is the ability we have to manage our relationships with other people. EQ is the skill we developed as business owners before the pandemic to network with others face-to-face and build our “social capital”.

However, physical isolation and working from home has led to changing the way we are networking these days. We currently cannot network in person nor meet with clients at our places of business. Instead, our networking is online and our businesses are virtual. Therefore, managing our relationships with other people by building a high-EQ is even more important than ever.

The higher your Emotional Intelligence is, the more natural your ability to network will be. You can improve your EQ by understanding and applying some important online networking concepts.

Develop a dynamic online networking style

Networking is so much more than attending the typical face-to-face meet-n-greet routine events. These days, we are not attending face-to-face events; we are networking online and by telephone. Therefore, your networking style needs to also change to maintain your social capital. Developing an online networking style that is deliberate, dynamic, and habitual will help you to build higher Emotional Intelligence.

This can be done while working from home by reading books and other internet articles about online marketing and learning from others their techniques for applying your previous word-of-mouth networking skills to networking online. Adapting your networking skills will take conscious practice and application before they become habits. Build a high-EQ by creating a dynamic plan to network online these days.

Network online appropriately 

Be sensitive to the fact that we are all in this together when building your online networking style. Businesses not used to networking online promote their company with an almost vulture-like intensity. They flood social media with direct sales ads and posts about their business to people they hardly know. This will result in lowering your Emotional Intelligence. Furthermore, the business world has changed and networking has adapted to a virtual market. We are no longer able to attend face-to-face networking events to pass out our business cards, obtain transactional leads, and ask someone the ubiquitous “what do you do?”.  Instead, we need to post regularly on our social media pages, build our relationships with others, pass referrals, and ask others “How can I help?” Understanding how to network appropriately online is another sign of a high-EQ networker.

Stay connected and follow-up with others

Picking up the phone and staying connected with clients, customers, and colleagues is an area where the high Emotional Intelligence networker excels. A skillful online networker will never miss an opportunity to follow-up after an introduction to a new business contact. I recommend that you write testimonials on the social media business pages for your referral partners. Plus, reach out and do the same for those businesses you have used both personally and professionally over the years. Leave a comment on a few of their social media posts too. I also recommend that you request your clients, customers, and colleagues to write testimonials and reviews on your social media pages too. Now is a great time to create a newsletter that you can email to all your clients about the current changes to your business, special promotions, how you are helping others, and include the URL links to all your social media pages. Ask them to like and follow each of your pages in addition to a request for testimonials from them about your business.

Following up with others on referrals (received & given) is not our favorite thing, but it is something that needs a lot of finesse and demands diligence. Pick up the phone and call. Many business people are working from home alone and do not have other people to talk to. Keeping your name, your business’s name and your expertise in front of others is very important these days. And it’s important to follow up more than once. High-EQ networkers use their telephones, social media pages and emails to network online and re-connect with each other often to build a strong long-lasting relationship.

Maintain customer loyalty

Many entrepreneurs focus so much on bringing in new business that they miss the boat on maintaining customer loyalty with gratitude. Keeping current customers coming back and referring others to you is important for business success and growth! The entrepreneur who understands this makes their customers feel valued and appreciated. They will come back and refer others to you, even if you are working from home. Becoming friends with each person with whom you do business is an indicator of a high-EQ networker.

Business owners will be referred to and promoted by others because of Emotional Intelligence and their ability to develop social capital. With online networking these days, high-EQ networkers can maintain a strong word-of-mouth based business.

Ask a Favor

When to Ask a Favor (classic video)string(35) "When to Ask a Favor (classic video)"

When is the right time to ask a favor? Building a relationship takes time, and cashing in your relationship capital before it has earned enough interest can be devastating.

The following video is classic rebroadcast of my “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years. Originally published on March 30, 2016.

In this video, I discuss how to identify and prepare for the appropriate time to ask for a favor within the context of a business relationship. Social capital is a key factor when it comes to asking for favors from others.

Most of us have been in a situation where someone has asked for a favor before the social capital to make that kind of request. If you want to amass financial capital, you have to invest and grow your assets. Social capital works the same way. You have to invest before you can withdraw.

Throughout my career, I have had a huge number of folks come to me and ask me to promote something for them. The thing is the majority of those who contacted me had never even met me, had never had a conversation with me. If they did, they met me once and we had the briefest of conversations. They never invested in the relationship and yet they wanted a withdrawal from the relationship.

You may be shocked at the level of personal knowledge required for a deep referral relationship. You may want to argue that referrals should be all about business. I completely disagree. It takes a lot to develop this type of relationship. Those who do will certainly succeed at building a business from referrals.

When Is It Appropriate to Ask for a Favor?

So the answer to this question of when should you ask for a favor, before you ask for a withdrawal, make sure you make an investment and build a deep referral relationship.

Introducing Garage to Globalstring(28) "Introducing Garage to Global"

Garage to Global

What does it take to start a home-based business and turn it into a global organization?  I am sharing the many lessons I’ve learned to do just that.

In 1985, I started a small business from my home in Southern California.  Today, BNI has ovBNI Member Growth Through 2014er 7,400 locations in more than 65 countries around the world (see the member growth chart to the right).

From business networking to management, scaling a business, and surrounding yourself with good people, I will be sharing with you the secrets for building a global brand.

Go here and subscribe to my new Garage to Global Channel (part of the Entrepreneur Network) on YouTube: http://tinyurl.com/garagetoglobal.

Share with me below what you think it takes to go from “garage to global” (but don’t forget to subscribe to my new channel. 🙂

How to Leave a Conversation at a Networking Eventstring(49) "How to Leave a Conversation at a Networking Event"

conversationEvery conversation must end, some earlier than others. When you’re at a networking event, your top priority should be to get to know someone well enough to begin developing a lasting professional relationship with them. Even if you establish a foundation for a business relationship, eventually the conversation must end. So how do you leave without souring the mood? Or, more difficult, how do you end a conversation that may not being going well?

Schedule a follow up meeting

If you are positive that this relationship will benefit both of your businesses, why end the conversation by planning the next one? Exchange contact information, say you’ll reach out later to meet, and make good on your word. Literally pull out your calendar and schedule time to connect again. If your new contact feels your relationship could be mutually beneficial, they’ll have no problem scheduling something or agreeing to try to in the near future.

Simply exchange cards

If you are still trying to decide if this individual will be a good relationship for you in the long run, simply exchange business cards and perhaps send a follow up email to them later. Starting to get to know this new person will help you figure out how you can help them grow their business, or how they can help grow yours.

Bow out pleasantly

If you’re really struggling keeping the conversation going, end your conversation by thanking them for their time, telling them how wonderful it was to chat, and say you are hoping to catch up with them later. Bowing out gracefully can feel awkward, but is your most painless option here.

What is your go-to method to end a conversation? Let me know in the comments below!

The Book of Doing and Beingstring(27) "The Book of Doing and Being"

In this video, filmed during a recent TLC (Transformational Leadership Council) Conference, I talk to my good friend, award-winning motion picture producer and writer Barnet Bain, about his newly-released book, The Book of Doing and Being.

In the video, Barnet talks about how creativity has a significant place in our businesses and our relationships, but that the ‘really big game’ is in innovation.  He says, “Innovation is to creativity what e-mail is to snail mail.”  Watch the video now to find out how innovative thinking is available to absolutely all of us, despite the fact that very few of us are trained to see the world in terms of innovative responses as opposed to creative responses.

Barnet has devoted his life and career to manifesting his creativity in a way that not only gives his life purpose but brings meaning and hope to the lives of others.  With this book, he reveals to us how we can do the very same thing.  Put simply, if you want your life to count in ways you’ve previously only dreamed of, you owe it to yourself to read The Book of Doing and Being.

So what do you think of Barnet’s ideas in the video?  If you’ve already read the book, what are your thoughts on it?  Please leave your comments in the forum below.  Thanks!

 

Who’s the Best Networker You Know?string(40) "Who’s the Best Networker You Know?"

 Today, I’d like to ask you a very straightforward question: “Who’s the best networker you know, and why?”

In this video, I talk about the best networker I personally know and, interestingly enough, she comes from the world of academia–not the world of business. She is the president of an esteemed university and she is, without a doubt, an incredible networker!  So, what makes her the most standout networker I know?  I’m glad you asked . . . 😉

There are some very specific qualities she possesses which set her networking capabilities and effectiveness far above most people:

  • She knows how to establish common ground with absolutely anyone
  • Once she establishes common ground, she asks authentic, relevant questions
  • She’s extremely focused and always gives her undivided attention to individuals with whom she’s conversing
  • She genuinely cares about and listens to the information others offer and the answers they provide
  • She makes a point to remember what people say and to bring up things they said the next time she sees them

After watching the video, think about who you consider to be the best networker you personally know. Once you decide who that person is, please share with us in the comment forum below what it is about them that makes them such a great networker. I’m really looking forward to hearing your thoughts, so thanks in advance for participating!

brilliance

Bringing out Your Brilliance in Businessstring(40) "Bringing out Your Brilliance in Business"

In this video, I talk to my friend Arjuna Ardagh, author and world class business trainer about Arjuna’s latest book Better Than Sex.

Watch as we have a lively discussion during a recent visit to Croatia about this unusually titled business book.  The book teaches businesspeople how to find their brilliance by tapping into the dimension within themselves from which their most free thinking and creativity originates. 

Click “play” now to learn the relevance and the story behind the book’s racy title and to find out more about how to bring your inner brilliance to the forefront in a structured way for unlimited heights of achievement and success.

Thoughts on the video?  I’d love to hear them, especially since this video topic is quite different than any other I’ve previously touched on in my blog.  Please feel free to share your comments in the forum below.  Thanks!

To find out more about Arjuna’s book, Better Than Sex, please click here

Building Social Capital Is the Groundwork for Future Payoffstring(59) "Building Social Capital Is the Groundwork for Future Payoff"

In a video blog I posted recently, I talk about the Law of Reciprocity which is one aspect of social capital theory.  In today’s video, I specifically address what social capital is and why investing in social capital is one of the best investments you can make in order to secure future success for yourself and others with whom you network.

My friend Alex, whom I mention in this video, is a master at building social capital and there isn’t a person who knows him who wouldn’t help him in an instant in any way they could if  he asked them to.  Alex has an expansive support system comprised of a diverse array of people who are all willing and eager to help him succeed and it’s all because he dedicates himself 100% to investing in the relationships he builds with those around him.  If you could use a support system like Alex has (which I already know you could because we ALL could), then start creating ways to build social capital with those in your network at every opportunity.

Perhaps you’ve already got a story about social capital that’s similar to the one I share in this video about Alex, or a story about how you’ve built great social capital with someone who is now just itching to help you in any way they can.  If so, please go to www.SubmitYourNetworkingStory.com and share your story for consideration of inclusion in the upcoming networking book I’m writing with Jack Canfield, and Gautam Ganglani.  Also, I’d love for you to briefly summarize your story in the comment forum below as well.  Thanks in advance for your participation!

Lacking Motivation?–Follow These Stepsstring(44) "Lacking Motivation?–Follow These Steps"

Sometime ago, one of my blog readers asked me this question:

I was wondering what do you do when your motivation level is lacking as well as your self esteem? What do you do to regain the motivation needed to move on with your plans and pursue your endeavors?

This is a great question and here’s my answer:

First of all, let me say that I am as certain of what I’m about to say as anything in my life – motivation comes from within you not from outside you. No one can motivate you but yourself. I’m speaking long-term motivation. Many years ago, Frederick Herzberg wrote about motivation and he said that others can motivate you but only in the short term. He called that KITA (Kick in the… Anatomy – that’s really what he called it).

On the other hand, long term motivation comes from within. So, that begs the question – how do you motivate yourself when your motivation is low? First, you should understand that everyone has to deal with this throughout their lives. I’ve never met anyone that was immune to this (I certainly am not). So, what do I do when I feel down?

Here are some of the things that have helped me:

  1. Minimize contact with negative people! That’s not always completely possible but do it as much as you can. At least do this for for a short while. I really believe that some people complain as though it were an Olympic event! Keep clear of them while you are trying to get your mojo back.
  2. Maximize time with people that refuel your energy! You become the five or six people you hang out the most with. Hang out with people that make you want to “do” and “be” better.
  3. Read/listen/watch positive things. If you are feeling down, read a positive book. Listen to a CD with a positive message. Watch something that makes you laugh! Surround yourself with some things you love to be influenced by. Let that in to your life as much as possible.
  4. Prioritize the things you want to do and must do. Make a list. I live by lists. The more I can get a handle on the things I need and want to do – the easier it is to tackle them.
  5. Eat the elephant one bite at a time. Take that list you’ve created and tackle some of that list EVERY DAY. If you really do this – you will be amazed at how much you get accomplished. The more you accomplish – the better you will feel. They feed each other.

There’s plenty more we can do to generate motivation but I believe the list above is a good start. Is there something specific you have had success with that you could add to this list?  If so, please share it in the comment forum below and tell us how it has helped you motivate yourself?  This is an important topic and I’d love to hear your ideas about it, as I’m sure other readers would as well, because we can all use a little good advice to motivate ourselves every now and then. Thanks in advance for your input.

What Is Success & How Is It Defined?string(41) "What Is Success & How Is It Defined?"

No matter what we call it, we all pursue success.  We all have desires and strive to achieve them.  Our desires may be different from anyone else’s, and we may not consider achieving them to be “success.”  We look around and see people whose success we envy.  What is Jake doing with his supply of hours in any given day that puts him so far ahead of me in money, friends, and influence?  Why is he successful, and why am I not?  Why is he flying his own Learjet while I’m rattling around in this two-year-old Jaguar?  Why is she living in a new house and raising three perfect children while I’m still looking for a mate?  Why is that guy’s cardboard box so much bigger than mine, and where did he get that king-size shopping cart?

But without knowing all the facts, without being inside the mind of the other person, you can’t say whether that person is more successful than you.  Maybe he’s worth $100 million but is unhappy because his goal was to become governor by the age of 40 and he’s growing tired of the frenetic pursuit of power.  And maybe you are not as wealthy as you wanted to be, but on the other hand you’ve made it through great personal difficulties and are pleased to have kept your finances afloat and family intact.  Which of you is more successful?  Fulfilling any personal desire is success by any reasonable definition, and you’ve achieved some very important and satisfying goals.

The measure of your success is how well you use your productive time to achieve the goals that are important to you.  Not how you stack up compared to everybody else–but how well you’ve used your own abilities and resources to achieve worthy goals, however humble, for yourself and the people who are important to you.  Who knows?  That would-be governor may be watching you and saying to himself, “I’m a miserable failure.  When did I decide money was more important than enjoying my work?  Why didn’t I stay off the fast track and spend more time with my kids?  Why can’t I take it easy and enjoy life like George is doing?”

Dictionaries define success as the achievement of something desired, planned, or attempted.  But in real life, success is a slippery concept, especially when you come to your own personal definition of it.  Success is a relative thing and highly personal.  Many an exhausted high achiever has reached a lofty goal only to discover that it was a false peak, that the true summit loomed much higher.  Others have reached the highest heights only to find them barren and empty and then realized the only way down was . . . down.  Yet many a modest achiever has trekked through a lifetime of rocky trails and boggy swamps to realize, after all, what a glorious and rewarding trip it has been.  And the ex-addict who’s stacking lumber?  Every day on the job can be a victory.

So, now that you have an idea of how ephemeral this notion of success is, how do you go about achieving it?  If you’re looking for a generic formula, you won’t find it–there is none.  Success depends on timing, circumstances, situations, and–most important–your own perception of what success is.  Nor is there a mathematical standard for measuring when and how thoroughly you’ve achieved it.  There are many ways to measure success, but in the final analysis, it’s how you measure it for yourself that truly counts.

I’m curious . . . how do you personally measure success?  I’d love for you to share your thoughts in the comment forum below.  Thanks!

 

 

 

 

Movie Producer Barnet Bain: Emotionally-Charged Connections are Crucial to Your Successstring(87) "Movie Producer Barnet Bain: Emotionally-Charged Connections are Crucial to Your Success"

Last October, I posted a video I did with referral marketing expert Eddie Esposito on emotionally-charged connections (CLICK HERE to view that video).  On a recent vacation in Bali, I had the opportunity to do this new, five-minute video with movie producer Barnet Bain (producer of the Academy Award winning film “What Dreams May Come”) which is a perfect follow-up video to the one I did previously with Eddie.

Here, Barnet shares his two-step process for unlocking the key to being able to connect emotionally with others in a way that always focuses on helping and supporting them which Bain emphasizes is critical in order for you to succeed in your own business, life, and relationships.

I find this process fascinating and it would be extremely powerful if, after watching the video, you would be willing to share in the comment forum what you learned about yourself upon completing the two-step process and also what you discovered as far as how you might better be able to form emotionally-charged connections with others based on your own unique experience.

To lean more about Barnet Bain, please visit www.BarnetBain.com.

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