Networking at Non-Networking Eventsstring(35) "Networking at Non-Networking Events"

Do you know that you can network anywhere? Networking at non-traditional networking settings can be very beneficial. One reason is because not very many people think of it. You typically have the field to yourself, with many opportunities to develop strong and lasting relationships with potential referral partners.

Start with Person-to-Person

One type of a non-traditional networking setting is a party. Everyone goes to different types of parties throughout the year; holiday parties and other social mixers bring ample opportunities to network.

Some people consider this a strange idea as they think of a boorish person selling time-shares to their aunt and uncle at their grandparent’s 50th wedding anniversary or someone trying to drum up business at a funeral. But networking is not just trying to sell something, nor is it only about passing business referrals.

It is about building meaningful relationships and social capital. Master networkers understand this, which is why they are always networking.

It’s All About Relationships

Think about it – you’re already in a relationship with everybody you know. The question is: how far along has that relationship developed? Looking at it within the VCP Process® we can ask ourselves these questions.

Is it a relationship of visibility, in which you know each other but haven’t had any  business dealings?

Is it in the credibility stage, in which you’ve interacted with each other enough that a degree of mutual trust has been established?

Or has it deepened over time to the point of profitability, where both parties receive mutual benefits as a result of assistance, business referrals, or other interactions?

Nowadays, it’s easy to lose that personal touch when so much of our communication is done electronically through email and text. Yet the fact is most relationships develop through one-to-one interactions, and they get stronger every time we meet face to face. Parties and other non-networking events are when we are more likely to see people in a social setting, and these settings certainly lend them self to building relationships.

However, there are important things to remember when you’re networking at any event.

Ask Others, “How Can I Help?”

Having a Givers Gain® attitude is the number one rule to remember. We should always be thinking: How can I help this person?  Many of us know this and attempt to apply it to our relationships, yet we are more inclined to do it instinctively with those people with whom we are in the profitability category. How can we apply it to the relationships that are in the visibility and credibility categories?

At a social event, we usually ask somebody, “How’s it going?” What is their typical reply? Something like, “Great, things couldn’t be better.” That’s an automatic response that people give because they want to be polite and because they think that nobody really wants to hear their troubles. But that standard answer they give is not usually the whole truth.

Things can always be better. There are surely ways you can help—however, most people are not inclined to go into detail or let others know what’s going on, especially at a social event. The best way to find out is to avoid generalities like “How are things?” and ask more specific questions.

One time when I was having a conversation with someone, I asked them how things were going and got the standard answer that things were great, the company was expanding, and business was better than expected. My next question was “Are you hitting all of your goals?” Their answer: Yes, the business was exceeding all its goals by a large margin.

Sounds like this person didn’t need any help, right? On the contrary: to me it sounded like a big opportunity. Think about it, here was a company that was expanding faster than the owner projected. What kind of help might it need?

Many consider networking just another way to get clients, but when you think in terms of building relationships, a chance to help is a BIG opportunity. That help can be provided in many different forms, each as valuable as the next.

In this case I was able to make some introductions that the individual was very grateful for. But it was only after getting past the generalities that I was able to figure out their specific needs.

Be Sincere

When you are networking successfully at a non-networking event, people won’t even know it. That’s because you are genuinely looking for ways that you can help others, and your concern for the person you’re talking with is apparent. People who are networking exclusively for their own personal gain come across as shallow and insincere.

A good networker doesn’t have to attempt sincerity. They really care about making connections for others, not just for themselves. Some people are so accomplished and successful at networking that they are able to network virtually anywhere. They find that people are receptive to them using an opportunity to share information that will benefit others, even when that exchange takes the form of a business card at a cultural celebration.

Honor the Event

This one should really be a no-brainer, and yet we all know some overzealous business people who trawl the room at a party in pursuit of a sale, any sale. They may do the same, although less blatantly, at family gatherings and other social events. This is the exact opposite of what business networking is all about. Remember, relationships are the name of the game. Social events are a great place to get visibility and credibility, so focus on building those aspects of relationships.

Your networking must be different in a chamber of commerce meeting compared to a social event. In both cases you want to be making contacts, connecting people with each other, helping others, and building relationships. You should NOT be actively promoting your business at a non-business event. Honor the event and tailor your networking strategies so that you fit in without being tuned out.

Networking is a Lifestyle

Networking is a lifestyle that can be incorporated into everything that you do. Since one should always be working on building meaningful relationships with other people, they should always be networking. However, that doesn’t mean one should always be trying to “sell” something to somebody, because that rarely facilitates the development of meaningful relationships.

 

Remember, business networking means developing relationships, and ALL events, including social gatherings, family get-togethers, and holiday parties are filled with opportunities to help others. And helping others provides the opportunity to build and strengthen relationships.

Do you have a success story about networking at a non-networking event?
I’d like to hear about it in the comments section.

Networking Is All About Referralsstring(33) "Networking Is All About Referrals"

Yes, it is true that networking IS all about referrals. However, it may not be all business referrals. Even business networking may not be all about business referrals. It can be about sharing ideas, resources, contacts, and information that will help others be successful in their business. Networking is more than just passing referrals for business. Networking can also be about helping others improve their personal, social, and spiritual lives.

Mindset and Skill Set

Networking takes both a mindset and a skill set.
A mindset is a mental attitude or inclination. A skill set is a collection of skills and abilities that can be applied to a professional or creative endeavor.

The mindset for successful networking is helping people – the concept of Givers Gain®
and the law of reciprocity. The skill set is knowing the appropriate techniques and applying them in the right situations. Having the right attitude is half of what is needed. However, if you don’t apply the skill set, it doesn’t matter how good the mindset is.

Conversely, many people acquire a good skill set but fail to develop the right mindset. That is the transactional versus relational approach to networking.

Transactional vs. Relational

If you are focused on the transaction – simply making a sale, you are never going to create the relationship and trust needed to generate the business referrals you seek. I’ve seen so many people say, “Hello, it’s nice to meet you,” and then jump right into business without getting to know the other person at all.

A survey I did for my book, Business Networking and Sex (not what you think), showed that people who focused first on building relationships and then on business, scored higher in success. They said that they were much more successful at networking than people who focused first on business and then relationships.

Remember, it’s great to have a large network, but if your network is a mile wide with lots of people and very few deep relationships, it will never be powerful. A deep network contains the contacts that you know well and who know you very well, too. Those are the contacts who develop referral opportunities for their networking partners.

Yes, networking is all about referrals. And those referrals become possible when you change your plan from focusing on business transactions to focusing on building business relationships. When you invest time in business networking and really get to know your fellow networkers, amazing things can happen.

What networking success have you had by building strong business relationships? I’d like to hear your story in the comment section.

Givers Gain

Applying Givers Gain in Businessstring(32) "Applying Givers Gain in Business"

Givers Gain is not only a great way to get business; it’s an even better way to do business.  This is why BNI has made it our principle core value in our networking organization.

Giving has many cultural and legal differences around the world. In some cultures, giving is seen negatively, yet it is a positive force in society, and that this can be applied in every business regardless of location or culture.

The Philosophy of Givers Gain

What is important in acts of giving is our motivation. Here is a list of motivations that fits with the philosophy of Givers Gain® and helps us maintain mental clarity around our motivations when we give.

  1. We give because we understand that in a community, what we do, others will do, and we all benefit.
  2. We give because we know that in the same situation others would do the same for us.
  3. We give because we want to give back where we have profited before.
  4. We give because when we work together, we get bigger and better results than working on our own.
  5. We give because we enjoy it.

Having ethical motivation is key to giving. You can always give once and justify your motivation, but giving over and over again requires a motivation that is understood not only by you but also by the people you surround yourself with. Adopting one or more of the motivations above will help you stay grounded to your motivation.

Here are some examples of where giving in business changed lives.

Allen. is a commercial real estate agent in Orange County, California, USA.

Throughout 2009 and 2010, Allen had met with as many businesspeople as he possibly could, using his network to find these people and to book a meeting with them. They were not just from his local BNI group but were members throughout the county. The more people he met, the more he was able to become a super-connector for the local business community. He was generating a ton of business for the local economy simply by making connections and giving the gift of a referral.

He even won awards for it and became the star of his group. He was recognized as having the most one-to-ones, and he also gave out the most referrals. Allen focused on building relationships and once he was convinced he had found a good business opportunity for both of his contacts he would often phone the contact on the spot and put them together, thus creating a powerful introduction much more likely to lead to business.

When asked how all of this activity had affected his business at a bad time for real estate, he said, “I am completing the best year in my 26 years in the business. I have had a great, great year.”

Giving in business, as in life, works in many different ways. Here is another example.

David runs a fantastic print business. He offers a brilliant service, great value, and delivers when he says he will, if not before. If you ever try to pay him a compliment, he’ll offer a sheepish smile and an explanation that he was only “doing his job.”

Just up the road from where his business is based in the area’s largest independent hotel, which, of course, he is a trusted supplier for. After turning around an order on a particularly short deadline, the hotel manager, showing the gratitude effect, offered David a meal for two at the hotel’s restaurant as a way of saying thank you.

David thanked his client, graciously declined the offer, and instead asked for something else—for them to take the call of one of his other clients, a commercial designer, and project manager named Suzanne. Suzanne had recently asked for help and David, being a supplier of hers, decided to use this opportunity to get her the introduction that her business needed.

The introduction was made, business was done, and both of David’s clients were happy.

In the true spirit of giving, the additional revenue has allowed Suzanne to take on larger development projects, which David now prints for. The local sub-contractors who are used on these projects have increased revenue and now come to David when they are in need of his products and, due to the quality of his work and products, they become ambassadors and referrers for his business.

David is selfless, humble, and a wonderful networker because he embraces the principles of Givers Gain. The cycle of giving continues to benefit him and those around him.

Acts of giving change lives.

Acts of giving can be powerful in business regardless of the size.  We can give many things. Here is a list of the types of giving that makes a real impact in a business community.

  1. Give a referral opportunity between two other businesses you know—maybe a supplier of yours and a client of yours.
  2. Give mentoring to a business that needs your expertise.
  3. Give your knowledge to local business groups.
  4. Give to local education and youth community groups.
  5. Give to the elders of the community.

All of this giving activity is part of an ecosystem that will come back and benefit you and those you care about in a positive way. You choose how to practice Givers Gain that is right for your business. Once you make a commitment to using the power of Givers Gain to fuel your business, success will follow.

The more Givers Gain happens then the more energy can be given to important global social concerns such as climate change and sustainability of our planet. Infinite giving allows us to focus on the bigger picture. The bigger picture is living in a world of plenty where resources are plentiful, and the struggle of life is not against each other. Rather, it is against suffering and scarcity.

giving

Giving is Transformationalstring(26) "Giving is Transformational"

The world can be a dark and contentious place. Illness, famine, poverty, hostility, and desperation are all around us. But it doesn’t have to be that way. The world can be a better place. We can make a choice — a choice to be a voice of change, a change that can transform the world we live in. Entrepreneurs are well-positioned to help make that change. Giving is an idea that proclaims we can be something bigger than ourselves. It’s a reaffirmation that our lives have significant meaning and that, through the community, we can be our best selves.

Years ago, I implemented a phrase into the fabric of the core values of my company. That simple, two-word phrase, Givers Gain®, was a game-changer in giving people a different framework relating to the way they network with others. For people who get it, this philosophy unlocks a whole new world of meaning and opportunity. So, our job is to help people “get it”. More importantly, we can be intentional about helping people reach that place.

The Science of Giving

In 2010, Greater Good Magazine wrote that the National Institutes of Health found that when people give to others, “it activates regions of the brain associated with pleasure, social connection, and trust, creating a ‘warm glow’ effect. Scientists also believe that altruistic behavior releases endorphins in the brain, producing a positive feeling known as the helper’s high”.

Researchers at the University of California at Berkley found that people who volunteered to multiple organizations were “44 percent less likely to die over a five-year period than were non-volunteers”, and John Cacioppo, author of Loneliness: Human Nature and the Need for Social Connection, says, “the more extensive the reciprocal altruism born of social connection …the greater the advance toward health, wealth, and happiness”.

The Philosophy of Giving

There is a profound ripple effect that takes place through the act of consciously practicing a giving philosophy. I have seen the dramatic impact one person can have on another. I’ve observed the surging ripple that takes place as an act impacts one person and the next person and the next person, and so on. Within a community or a network, the ripple effect that takes place from this philosophy can influence hundreds or thousands of people. In fact, I believe it can influence the world. Giving is contagious. Conscious giving can be infinite.

There is a saying:

“If you want happiness for an hour, take a nap.
If you want happiness for a day, go fishing.
If you want happiness for a year, inherit a fortune.
If you want happiness for a lifetime, help somebody.
Chinese Proverb

For centuries, the greatest thinkers have suggested the same thing: Happiness is found in giving. The results of this philosophy cannot be observed as a straight line in life. It is a complex zigzag of interconnected relationships that lead to a place of contentment and fulfillment, and it begins with the right mindset. It’s about taking off your bib and putting on an apron. It’s not about what’s in it for you, or how much can you get. Giving is about serving and helping others in a very conscious way. Not doing so in a way that ignores the fact that there are takers in the world, but in a way that consciously chooses to find your fellow givers in the world. It’s easy to be cynical and think that the help you can offer is negligible, but it only takes a small gesture to change someone’s life.

The Story of Giving

We’ve all had people who are in “our story”. They are the people we talk about who have changed our lives in some way. However, there is something even more important: The real question is not who’s in our story but whose story are we in? Whose life have we made a difference in? This is what creates a meaningful life. It’s about being a role model for the people around you.

We often look at the world and hope that someday things will be different. But as my friend and author Sam Horn says, “Someday is not a day of the week”. If we wait for someday, we are waiting for others to make the first move.

“Someday” can be today and it can start with us. Today is as good a day as any to be our “someday”. We can all make a difference starting today. And that difference starts with a transformational change within us in how we deal with the people around us and the world beyond them. We would be giving without a transactional expectation and giving to people in all parts of our life appropriately. We would understand that we give what we can afford and that it’s OK to gain in such a society — a humble society is where saying “thank you” is the norm.

Start small but start today. Begin local but think global. Therefore, when you influence one life, you will begin to influence the world. Just start with the person next to you and know that: “You may not make a world of difference, but you can make a difference in the world”.

gain

It’s OK to Gainstring(17) "It’s OK to Gain"

Today’s blog is an excerpt from the book, “Infinite Giving – The 7 Principles of Givers Gain®”, by Dr. Ivan Misner, Greg Davies, and Julian Lewis. The book is available on either the Amazon.com or Amazon.co.uk websites as a paperback book or a Kindle eBook download. Use these links to gain your copy or order multiple copies and “begin the giving” by gifting the book to others. Purchase the paperback book version at https://tinyurl.com/InfiniteGiving or download the Kindle Book version at https://tinyurl.com/InfiniteGivingKindle today.

infinite giving 7 principles

Givers Gain is two words and receiving is part of the philosophy

Right at the heart of Infinite Giving is the philosophy of Givers Gain. Remember the second word, Gain. Givers Gain is two words and receiving is part of the philosophy. Being a good receiver of a gift is vital to ensure the philosophy works and that it leads to a life of Infinite Giving. Without accepting that it is OK to gain, a giver will soon find themselves out of resources, and the giving will stop. It is vital that the great givers also gain what they need so that they can give over and over. In that way, Infinite Giving becomes a part of who they are and how they act daily. Many people talk about the concept of “you only get out what you put in”. This is often true of gaining within the philosophy of Givers Gain. Giving first is fundamental. But, you cannot constantly give at your own expense.

Brenda Jones’ Liver Story

The story of Brenda Jones illustrates this point beautifully. In 2016, Brenda Jones was a 69-year-old great-grandmother. She had spent a long year on the donor list waiting to receive a liver. On July 18, a hospital in North Texas called—they had a viable liver for her. It was the call she and her family had been waiting for; there was hope.

Meanwhile, 23-year-old Abigail Flores had a crisis, and she had suffered complete liver failure. She also needed a liver and only had hours to live. Her situation was more urgent than Brenda’s. Without a transplant, doctors feared Abigail had maybe one more day to live. The transplant surgeon Dr. Greg McKenna called Brenda and asked her if she would give up her donor organ to save the life of this young woman.

Brenda agreed to give the organ to Abigail. She said of the gift, “In my heart, I wouldn’t have been able to live with the liver if I had let this little girl die. I just knew this is what I had to do.” Brenda was placed back at the top of the donor list and got a new liver just four days later. Both women recovered together in the same ward.

There will always be people who need a new liver. However, Brenda gave away her first chance for what she saw as the greater good. This does not mean, however, that she needed to sacrifice her own life and pass up every opportunity offered to her. It was right for her to accept the second transplant and the new lease of life that came along with it.

Create Opportunities to Gain

It is OK to accept and create opportunities to gain provided you are an equal part of the Givers Gain Community. If you have put in, then it’s right that you should take out. Indeed, even if you have not put in then sometimes you just have to fill your cup so that it may overflow into your saucer.

This is the way Givers Gain works. We must be receptive to gaining. Even the biggest givers need to gain from time to time. One tendency when you are a giver is to push people away saying, “It’s OK,” I do not need help. This can come over as not wanting to impose or, more dangerously interpreted, that you are in some way superior to others in your community.

Build Trust in Your Network

Sometimes we don’t want to be a burden or appear vulnerable in front of our peers. The fact is, in a room full of people, there will always be some who are growing, some who are successful, and there will be those who are facing a challenge. We know it is better to face challenges together. The confidence to be vulnerable comes from building trust within a team or a group. When trust is high and strong, then people are more willing to ask for the help they need. Building trust in your network is a key strategy to unlock the power of the gain side of Givers Gain.

Our experience is that people can be very uncomfortable about seeking gain. They believe that Givers Gain is all about giving and that the gaining should not even cross their mind. This is an understandable thought process; however, it is also all part of the philosophy to ask your community for support when you need it and be open to gaining as much as you are to give.

Give the “Excess”

If you do not get this right, then eventually you will be running on empty and you will drop out of your Givers Gain Community. We should only be giving the “excess” of what we have available, and at the same time by gaining, you refill your reserves and allow others the opportunity to experience the gift of giving. We are often too busy in our routines to recognize when others are experiencing “pain.” This oversight is not through neglect or an unwillingness to assist. It is simply because sometimes life gets in the way.

Ask for what you need and not what you think the community can provide. The fact is that in high-trust groups people are very willing to work with you on what you need. We suggest that when the time is right you should ask for what you need and not what you think the community can provide.

Andy’s Asking Story

This is illustrated by Andy’s story. Andy spent two years in his BNI group, giving thoughtful referrals, doing the one-to-ones, and not always feeling much return. He knew the group trusted him and he got the odd referral here and there. The problem was that he was simply not being clear in what he wanted to gain from his group and membership.

He got to a point where his business was at a make or break time … so he stood up and asked the room for help. He said, “I want to be here; I want to succeed, and I could use all of your help to get there. I have three months to turn things around otherwise I’ll have to leave and seek employment.” Within an hour he had referrals and, more importantly, ideas and feedback. Six months later, his business model changed (thanks to a member’s advice). He now has regular repeat referrals from all of the business community, and he now asks for what he wants.

When you’ve built a meaningful relationship, you’ve earned the right to ask. The responsibility is on us to ask for assistance when needed. Therefore, I am asking for your help in making the book, “Infinite Giving”, an Amazon Best Seller this week by buying it as a Kindle eBook at https://tinyurl.com/InfiniteGivingKindle today.

7 Principles

The 7 Principles of Givers Gain®string(33) "The 7 Principles of Givers Gain®"

Today’s blog is an excerpt from the book, “Infinite Giving – The 7 Principles of Givers Gain®”, by Dr. Ivan Misner, Greg Davies, and Julian Lewis. The book is available on either the Amazon.com or Amazon.co.uk websites as a paperback book or a Kindle eBook download. Use these links to buy your own copy or order multiple copies and “begin the giving” by gifting the book to others. Purchase the paperback book version at https://tinyurl.com/InfiniteGiving or download the Kindle Book version at https://tinyurl.com/InfiniteGivingKindle today.

infinite giving 7 principles

The 7 Principles of Givers Gain

The 7 Principles of Givers Gain are a guide to obtaining and sustaining the wonderful concept of Infinite Giving. They are also a check and measure for every aspect ensuring that people maintain harmony in their lives.

7 principles

   The 7 Principles of Givers Gain
    1) Are They in Your Light?
    2)  Give Without Expectation.
    3)  Give More Than Expected.
    4) Give What You Can Afford.
     5) It’s OK to Gain.
     6) Stay Humble.
     7) Show Gratitude.

 

Live a life of Infinite Giving

People who live Givers Gain believe that the world is a better place when our first thought is to give. We codified the 7 Principles of Givers Gain in this book as a way of putting structure around a philosophy. It is designed to help people who wish to adopt the concept and use it to its full potential. The principles are the result of the combined experience of the authors. Furthermore, they build upon our thoughts and subsequent decades of implementing the concept.

Givers Gain is an elegant and simple phrase that people can unite behind both personally and as a group. Its simplicity is its power as with lots of great philosophies of life. Because it is so simple, it opens itself up to wild interpretation by those who hear it. Yet when left unchecked, simplicity can get corrupted and misinterpreted. When this happens the value and power of the philosophy are reduced both personally and collectively. The 7 Principles are designed to magnify the positive effect of the philosophy of Givers Gain.

Givers Gain starts with us all taking personal responsibility for our actions in the context of the 7 Principles, which will lead to a personal life of Infinite Giving. Once we have set the standard for ourselves, we can then move on to our wider community in ever-increasing circles. In addition to creating a much bigger impact on the world through Givers Gain, the principles introduce some new elements to the philosophy that allow it to move beyond its beginnings in BNI and into the global population with structure and purpose. One such element is the idea of Givers Gain Communities.

Givers Gain Communities

The Givers Gain Communities are distinct groups of people who have a strong connection with each other and to the philosophy of Givers Gain. Givers Gain Communities started in BNI. The 7 Principles of Givers Gain allow many diverse groups of people to adopt Givers Gain as a philosophy in life and business. These communities, whether a part of BNI or not, can use these principles to ensure that their giving and the benefits derived from giving are sustainable forever. When people in these communities understand the power of Givers Gain, they can use the principles to ensure that their giving is appropriate and sustainable.

The 7 Principles also introduce the concept of fairness and equality to Givers Gain. If abused, the philosophy can be manipulated to gain but not to give by people with low levels of integrity. On the flip side to that, some people spend so much energy in giving that their gain fails to meet their basic needs, and this can cause them hardship. Once everyone has adopted the principles of Givers Gain, then the whole world can both give and gain in a way that is viewed as fair in modern society.

The principles are also there to protect active members of our Givers Gain Communities. We’ve seen people who have stepped away from a group or community without feeling the full benefit of Infinite Giving. It’s often accompanied by the phrase, “they just didn’t get it.” What we realized was, is that what they didn’t get was that there were steps that had to be taken. Plus, principles that had to be applied before they could become a part of the Givers Gain Community.

Imagine a world where diversity is a strength, and everybody can create success.

Giving will only be sustainable when the principles are applied in full and the process of Infinite Giving can begin. We do, however, understand that, on a global scale, there will always be an imbalance. Some people have more resources than others. Givers Gain is simply a philosophy that says if I give to you then you will be motivated to give to me or others within our Givers Gain Community. If enough people do this within the boundaries of the 7 Principles of Givers Gain, then communities around the world will be in a better place.

When Givers Gain is understood well, people can adopt the philosophy as a way of life. They can spread the word in their communities and make the world not just a better place but also a nicer place. We will achieve a world where everyone can thrive in line with their talent and as a result of their hard work.

Givers

Separating the Givers From the Takersstring(37) "Separating the Givers From the Takers"

The philosophy of Givers Gain® is about giving to other people first. Within this context, the giver cannot and should not expect an immediate return on their investment based on another’s gain. What they should focus on is that given enough effort and time, their generosity will be returned by and through their network of contacts, friends, and colleagues — many times over and in many different ways.

I incorporated the philosophy of Givers Gain into BNI almost 35 years ago, because I saw that many networking groups were far too mercenary in their approach. They used networking as a face-to-face cold-calling opportunity. I believed then, and I know now, that networking is all about relationship-building, and that one of the best ways to build a relationship is to help others first.  Through giving, you can gain in so many ways. I also recognize that there are takers in the world. There are people who either don’t understand the power of Givers Gain or who don’t really care or believe in the concept. I call these two categories of people “can’t do’s” and “won’t do’s.

The “Can’t do’s” and “Won’t do’s.

The can’t do’s do not know how to do something or do not understand why it’s important to do something. For these people, I’ve learned that with the right coaching, they may become willing to make that transition.

Then there are the people who are “won’t do’s.” They just want what serves them best and have no true intention of giving. It’s important to recognize them as soon as possible because they will abuse the relationship, not nurture it.

Life requires discernment. Sometimes, that is about evaluating the people in your network and whether they are willing to contribute to your relationship. Givers Gain does not mean you should be a “taker’s victim.” The world is full of givers and takers. Apply contextual insight and use appropriate judgment to give freely to the people who value the giving approach in life. Use discernment for the ones who do not.

Givers Gain®

I know a man who gave a half a dozen referrals to someone in his networking group over 18 months, but the individual never reciprocated. The man came to me seeking advice. I coached him to do the following…

Invite the person out for a one-to-one meeting, and come prepared to the meeting with as much detail as possible about the six referrals you gave. Start with the oldest and ask the following questions: How did it work out? Did it turn into business profit? If so, was it as much as you had hoped? Did the relationship work out well? Use open-ended questions to determine how well that referral worked out for the individual. After a few minutes, do the same for the next one, and then the next one, and so on, until you discuss all of the referrals you’ve given that individual.

What is a good referral?

Here is where your discernment needs to be fine-tuned. What if all those referrals you gave the individual did not work out as you thought? Then you need to ask the person how you could give better referrals in the future. However, if any of those referrals turned out to be good and possibly resulted in business, take a different tack. Tell the person that you are really glad the referrals you gave worked out well. Then pause a moment and say, “Since some of them worked out for you, I’d really appreciate it if you could do something similar for me. Maybe we could talk a little bit about how I can help you do that.”

From there, talk to the person about what a good referral is for you, how they can refer people to you, and even dive deeper into specific clients they may have that may be a good referral for you.

After the person I coached had his meeting, he came back to me and said he was so glad he followed my advice, rather than just end the relationship. He told me the individual “apologized profusely and then acknowledged this needed to be a two-way relationship. We spoke at length about how he could reciprocate, and he has already done so. The referral he just gave me turned into a big client!”

Reciprocal Relationships

Sometimes people are so busy in life they are just not thinking about the importance of having a reciprocal relationship. Sometimes they don’t know how, and sometimes they don’t care.  All three require discernment, and that discernment requires a different response strategy. Your giving energy should be focused on people who are aligned with the need for reciprocity. They may or may not be able to give back to you directly, but observe their behavior before you continue to blindly evolve into a giving victim.

The more energy you have for giving, the more you are able to give. Giving more where you have strong relationships makes you able to practice this philosophy in a healthy way. Givers Gain® is about taking off your bib and putting on an apron. It’s about building a relationship by helping others first.

Givers Gain®

Givers Gain® – The Videostring(31) "Givers Gain® – The Video"

In this video, I share the story of the philosophy of BNI: Givers Gain®. Understanding an important philosophy based on the law of reciprocity can make your networking far more powerful, but only when self applied.

Click on the graphic above, or click here, to see the video!

Givers Gain®

If you bring people into your network who embrace your core value, you will create an amazing network. Incorporating the philosophy of Givers Gain ® into my organization was one of the things that have really set BNI aside from the other networking groups. We have inculcated this core value into the fabric of BNI. Therefore, “Givers Gain ®” became part of the very DNA of the organization. That is incredibly special.

Givers Gain® is a philosophy based on the law of reciprocityIn the context of networking groups, people who adopt this philosophy dedicate themselves to giving business to their fellow networkers rather than making their foremost concern getting business for themselves.  In doing so, other people naturally become eager to repay their kindness by sending them business in return.

Givers Gain

Givers Gain®string(13) "Givers Gain®"

If you bring people into your network who embrace your core value, you will create an amazing network. Incorporating the philosophy of Givers Gain ® into my organization was one of the things that have really set BNI aside from the other networking groups. We have inculcated this core value into the fabric of BNI. Therefore, “Givers Gain ®” became part of the very DNA of the organization. That is incredibly special.

Years ago, I was sharing those words with a well-known business consultant and friend.  He was going to be speaking at a big BNI conference the next day. He listened to me and said, “Oh Ivan, you know that’s not true, am I right? You know that the Founder of every organization thinks that some key philosophy is embraced by most everyone in a company. It is really not so” I told him, “No, it really is inculcated into the DNA of the company.  Most everyone knows it in BNI. Don’t believe me – confirm it yourself.  Ask your audience about it tomorrow.”

So, the next day, during his presentation, he stopped and said “Oh, I have a question for you, what’s the philosophy of this company?”  He then heard a resounding, “GIVERS GAIN!”

He was astonished and said to me, “Ivan, do you know how incredible it is that almost everyone in an organization at all levels of that organization understand the company’s guiding core value?  Do you?

I understand how amazing that is. Therefore, I do not take it for granted.  It is one of the things that make BNI special.  “Givers Gain®” is BNI’s principle core value.  It is based on the age-old concept of “what goes around comes around.”  Furthermore, if I help you, you’ll help me – and we’ll all do better as a result of it.

In conclusion, he owed me dinner that night based on a little wager we had.

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When networking, do you only talk to those who can give you the most in return? Do you only give your business card to someone who you will bring you a ton of referrals? Do you only give referrals if you know you’ll get them in return?

If this sounds like you, you are doing it all wrong. Networking is not a vending machine. You don’t put in coins into the machine and get a candy bar every time–sometimes, you have to wait for your candy.

This mentality is called “transactional networking,” which is going to get you nowhere quickly in the world of referral networking. The “I will give you this, now you have to give me that,” point of view is only going to leave you sorely disappointed.

Instead, the proper mindset is, “Let me help you. I’ve got some ideas. I have a referral for you.” Over time, they’ll give it back you when the opportunity arises. This mentality is called “relational.” Keeping score or holding a referral back because you haven’t received one in return won’t always work, but thinking about giving before getting and making it the foundation of your business reputation, will.

Let’s take a closer look. If you’re keeping score and have given two referrals, but only received one in return, you might be a little disappointed. But consider the value of those referrals. You can’t simply go by the numbers. Two referrals to a florist are vastly different than two referrals to a real estate agent. By the same token, we don’t think it’s realistic to expect $1,000 worth of referrals from someone just because you passed them referrals of that amount.

By applying the Givers Gain philosophy, you will make your referral relationships relational rather than transactional and find success in this relationship. Let’s say there’s somebody you don’t know well, but you want to know that person better and build a referral relationship. You think this person may be able to help you and you know you can help them. You don’t start a referral relationship by asking them to sign a contract that for every referral you give him, he has to give you one in return! The way to start the process is to give.

I understand the hesitation to give referrals to someone you don’t know well–but giving doesn’t have to start with a referral. It can start with a conversation. If you’re having a conversation with a possible referral partner and they express a problem they may be having, you might say, “You know, I just read a great article on that. I’ll email it to you.” You hand them your business card with your email address on it, they do the same and –voila! A connection is made through giving.

Remember, networking is more about farming than it is about hunting. It’s about cultivating relationships.

State Side Once Againstring(21) "State Side Once Again"

Passion. Energy. Gratitude.

Those tokens are what I remember from those who attended the BNI Conferences of Italy and England.

For those of you who don’t know, my wife Beth and I were in Europe the past three weeks traveling to Italy and England for their BNI National Conferences. This was our first trip to Italy, and  I hadn’t visited England in several years, so this was a big deal for all those involved.

One of the reasons I enjoy traveling to the international conferences, is because I love meeting the people who drive BNI: our Members. Business owners who are working hard to make it in the world, who are dedicated to our core values, who are passionate about learning ways to make their business better. Seeing their energy and their commitment is what drives me to keep producing content and find new ways to give real people real advice on networking and small business performance.

In Italy, what impressed me the most was the hospitality of the people. The warmth and kindness was palpable and I had no problem opening up–even with the language barrier. Like I always say, networking is the same in any language, and culture can’t stop people from interacting from one another. (In fact, I challenge you to network with someone who practices a different culture than you do– you might be surprised at just how similar you are.) Everyone wants to succeed, everyone wants to use the tools given to them in the right way–which is something I felt deeply from Italian Members. At every turn there was someone shaking my hand, thanking me for helping them push through some of the hardest times of their professional lives–for that, I am grateful.

Our Members in England were unique in their energy, to be sure. The excitement and enthusiasm was something I wish I could bottle and take whenever I need a boost! Once I took the stage on Friday at their conference’s Members Day, the Tweets began multiplying like fireworks–hundreds within a mere few hours. It wasn’t ignorance on fire, but passion, which is even better. They took every word of my speech to heart, hung on every word, which made me feel completely humbled and appreciative. I look over those tweets and think, “Wow! They liked me–they really liked me!”

Take a look through this photo album and see if you can feel what I felt during that time. It was truly something I will never forget.

 

 

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Ivan on fire

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