Ivan Misner, Author at Dr. Ivan Misner®
Secret

The Secret Hidden in the Open

I’ve asked Robert Skrob to write another guest blog for my site.  Robert is also the author of “Retention Point, which I highly recommend.  He previously shared the topics of “The New Customers Experience”, “Creating a Vibrant Community Around Your Company” and “Creating Case Studies” on my blog.   Today, he is sharing a networking secret. Read closely – Robert is truly an expert.

There’s an ultimate test of physical endurance and mental fortitude: a six-day, 153.2 mile ultra-marathon across the Sahara desert called the Marathon des Sables (Marathon of the Sand). Competitors carry their own supplies as they compete in temperatures exceeding 120 degrees. The longest one-day distance covers 50.6 miles and includes 14.3 miles of sand dunes.

Four-time champion Mohamad Ahansal grew up in the Sahara. And in a place where most just try to survive, the skills Mohamad learned helped him become a winner in one of the most grueling footraces in the world. Since 1997, either Mohamad or his older brother, Lahcen, had won the race, until the 2014 year, when Rachid el Morabity, their trainee, beat Mohamad by seven minutes. Morabity has won the race each year since.

Morabity attributes his winning time to using a unique zigzag method to climb the large sand dunes that make up many miles of the race.

“Other runners, they go directly up the hill,” Morabity says. “They don’t notice the secret.”

Even though it’s easy enough to see the secret, instead of emulating the champion, competitors innovate their own improvements and try to barrel directly up the hill. Their intuition tells them that a straight line is the shortest distance and the shortest distance is always the quickest. Instead of learning from the proven results of the winner, they follow their less experienced intuition.

I used to think the same way. I’d learn a technique or a strategy from a mentor, and then I’d put my own spin on it. I’d say to myself “That may have worked for him, but I’m going to improve it and make it work even better for myself.”

It took me years to figure out my mentor’s technique was already improved. I was learning from the champion. There was no need for me to create my own innovations. Instead, I needed to get better at emulating what had already been proven to work.

I see people (who should know better) make this same mistake all the time. Instead of simply emulating what works, they try to make improvements. Or worse yet, they ignore the aspects that work and imitate the insignificant details.

They see, but they do not learn.

Within BNI, we have Ivan Misner, Ph.D. to learn from and emulate. He’s been networking, teaching networking and thinking about networking for more than 35 years. And yet, what do some new chapter officers do, make their own “improvements” to the system.

On its surface, following the system may appear difficult. It may seem like a harder way.

However, it’s similar to the Marathon des Sables champion’s “shortcut” of zigzagging back and forth while climbing sandy dues for miles. At first glance, the zigzagging appears to add more distance. Why would you want to add steps when you are already running 50 miles through a desert?

It’s because when you are running 50 miles through a desert, adding a few feet through slogging sand in an uphill climb saves you a lot of energy. That saved energy helps you endure longer and reach the finish line more quickly.

Too many people add features, change scripts or create innovations that reduce their own performance. What’s worse, they are also impacting the performance of every member of their chapter.

Instead, focus on following the system.

If you want to make changes, be clear about the goal you are trying to accomplish.  Become a scientist by first setting a hypothesis, “I believe making a change to ____ will increase referrals passed.”

If you can increase the number of referrals passed, Dr. Misner is eager to learn how you did it.

Dr. Misner approaches BNI as an engineer. If you can build a better, cheaper bridge in a shorter period of time, every engineer wants to know about that. Same with Dr. Misner and BNI, if you innovate a way to increase referrals within a chapter, then we all want to know about it.

But, making changes because you have a preference or belief isn’t good enough.  There are too many smart business people who are depending on the performance of your chapter to take any chances.

Follow the secret, hidden in plain sight. Then test innovations to determine their impact on your chapter.

Success Principles Masterclass

The Success Principles Masterclass

Fellow Transformational Leadership Council (TLC) member and friend, Jack Canfield, discusses his book, “The Success Principles Workbook” with me in this video and Jack invites you to join him on his Success Principles Masterclass a live webinar with Jack Canfield on Thursday, April 2, 2020, at 12:30 pm Pacific Time.
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Most people need some kind of guidance when reading Jack’s original book, “The Success Principles“. That is why Jack is releasing his “The Success Principles Workbook” this week.
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The Success Principles Workbook

This workbook contains 17 core principles of success. Plus, Jack provides weekly activities with step-by-step instructions, self-discovery exercises, and worksheets to keep you on a path to success.

You’ll discover:

  • The 7 major areas of life where planning will give you the most joy, the greatest prosperity, and the highest impact for good.
  • The one thing that will bring YOU success where others have failed
  • Why believing what you want is critical — and how to create this belief
  • The actual plan you need to follow — with the book as your guide
  • Plus, there are other bonuses, too, which you can read on Jack’s website

 

The workbook activities fall in the exact order you need to do to get the best results. If you take it one step at a time, over a number of weeks, you can fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, This indispensable book will provide the clarity and activities you’ve been seeking to give you the future you’ve always wanted. Plus, I have a contribution to the second edition of The Success Principles Workbookstarting on page 356.

This Workbook is an amazing tool to help you get where you want to be. Whether you are looking to increase your confidence, build your business, discover your passion and purpose, or simply get clear on your dreams and goals, anyone who wants to achieve their success principles in life must read this book. 

 TLC

Business Relationships

Focusing on Business Relationships

We are in a crazy time right now and we business owners need to be thinking differently than ever before. We need to be focused on two strategies. First, you need a plan to get through this current situation with your business affected by current events. Then, you need to plan on what you are going to do as quickly as possible when society returns to normal. We all have to do something and be proactive to really make a difference by focusing on business relationships.

Watch this video with Frank De Raffele about planning your own strategies to help your business these days.

Transactional versus Relational

People don’t make good decisions based on fear or anger, so don’t succumb to that. In the middle of any kind of serious challenge, it’s hard to see through the fog that surrounds us. Do not get distracted by all the noise, but focus on the solution. Therefore, change your plan from focusing on business transactions to focusing on building business relationships. Use online networking to build meaningful referral sources, referral partners, and strategic alliances.

Are you doing virtual one to ones with people and talking about the various types of referrals that you are looking for. These may be completely different than what you were asking for before due to self-isolation. Be creative and think of ways to stay in business while practicing social distancing. This is a perfect time to reconnect with the people that are already in your network. Go deeper into that relationship and ask them how you can help them. And it’s okay to ask for help from your network for people that you know and have a good relationship with them.

People need their network, more than ever before. You will have a business tomorrow because of the actions you take today. Yeah, a lot of people are going to go out of business, but those with a powerful personal network are not. The people that you have in your BNI network are very supportive and in BNI, we are all willing to share those networks with each other.

Introverts

Introverts Can Be Great Networkers These Days

Being an introvert is not a networking handicap and is an advantage these days of online networking due to social distancing and self-isolation while working from home. A common assumption is that a “people-to-person” is the best type of networker. But this isn’t necessarily true. Though introverts often eliminate themselves from networking because they aren’t good at initializing conversations, they are better at the part of networking that’s more important to the relationship-building process.

Networking is a two-part process. First, you have to meet someone new and share information about yourself. The extrovert may be better at this first part of the process when face-to-face; but the introvert is better at the second part — listening to the person he or she just met online. Plus, introverts are better at asking questions. Here are a few more tips for online networking and for working at home.

Introverts and Extroverts

So, if you are introverted, put down that book and reach out to others. Stop using that as an excuse not to network. There are many techniques you can use to make online networking easier and more natural for you to greet people and introduce yourself. Networking is a skill that can be learned — regardless of your level of gregariousness. Even if you’re not outgoing or gregarious, you can form meaningful relationships with others online and support each other’s businesses.

Furthermore, if you are extroverted, stop using your isolation from working from home as an excuse not to network. Most entrepreneurs depend directly on others and have a comfort level in dealing with people. For extroverts, referral-based online marketing is still one of the best ways to build your business these days.

Take advantage of online training workshops these days that you can do from the comfort of your home office. These can teach you how to online network effectively. You’ll find that when you learn ways to handle these situations, you’ll become more relaxed and confident in an online networking setting.

You don’t have to be a people person to network, you just have to be willing to listen. A good networker has two ears and one mouth and uses each proportionally. A good networker asks questions and gets to know the other person. Once you know the other person, it’s much easier to grow each other’s business.

Networking Online

Networking Online

Because of the current health situation, a lot of us are working from home. Even if you cannot go to your usual places to network face-to-face with others at mixers, meetings, or social events, you can still take action and build up your networking online.

Earlier this week, I shared some tips for working from home. Please watch this video to learn a few things you can do right now to maintain a powerful personal network online:

Networking Online

Take a few minutes daily to reach out to a few people each day in your network and schedule an appointment to talk to them later in the week. There are many ways to connect with others, even if not face to face. The easiest way is to pick up the phone and actually have a conversation with them. If both you and that person are comfortable with setting up a video call, I recommend connecting with them at a scheduled time on Zoom, Teams, or some other platform. Not only chat about each other’s businesses but ask how they are doing personally. Find out if there are ways you can help them. Finally, it is ok to also ask them for help. We all could use a friend these days.

Now is the time to build up your online networking with your fellow BNI® members using our newest platform: BNI Online™. This will allow you to stay in touch and attend your BNI Networking meetings virtually during these days of social isolation.

If you’re not in BNI®, we are inviting local business professionals to join us online. If you know someone looking to grow their business online during these challenging times, please invite them as our guests to our online meeting. This is a chance for them to experience BNI and networking from the comfort of their home or office.

Find a local online meeting in your area:
https://www.bni.com/find-a-chapter

Please watch this video to learn some things you can do right now to maintain a powerful personal network. Now, more than ever, you need your network. Work together with them by networking online.

working from home

Seven Tips for Working From Home

In the early 1980s, I spent one of several evenings in the home of an entrepreneurial couple who lived in the foothills of Los Angeles.  This couple would regularly invite people over to their home to talk.  Talk about what?  Everything.  Life, relationships, business, and most of all – the future.  It was an informal mastermind group of people who loved good wine, forward-thinking, and great conversation.  One night after an interesting discussion among that night’s guests, the husband invited me into his office (but not working from home back then) and showed me a fairly large rectangular hard-plastic box.  It was a box with a very small, 5” screen on it.  He turned it on and it lit up with bright yellow monochromatic characters that flashed on the screen.  He said – “It’s an Osborne!”   “An Osborne what?” I asked.  “An Osborne computer,” he said.

By today’s standards, this precursor to the personal computer wasn’t much to look at.   The least expensive mobile phones on the market today have infinitely more computing power than that big box on his desk.  Nevertheless, I was impressed.  More importantly, I remember the words he said next:  “This kind of technology will change the world and the way people do business in it,”  Clearly, I could see how computers would enhance the business but, I still didn’t understand what he meant.  He explained that this type of technology “will allow people to do business anywhere – even at home!”   This was a prophetic comment if ever there was one.

Working From Home Tips

working from home

Working from home has become more common, and sometimes like today – more necessary. So, if you’re working from home these days, here are some things to consider:

  1. Establish a dedicated area as your workspace.  It could be a room or just a table.  But that is your workspace.
  2. Focus.  Don’t get distracted.  Your home is now your office.  Treat your workspace like your office.  Structure your day like you would in an office.
  3. Use the technology that is at your fingertips.
    1. Teams, Zoom, GoToMeeting or any other platform that allows you to talk to people online.
    2. Here’s a crazy idea – talk to people using that 21st Century version of what Alexander Graham Bell invented – your telephone.
  4. That technology is great – but stay OFF social media unless it is directly work-related.
  5. Plan your day.  Schedule your work on your calendar, hour by hour.  This will help you stay focused and on track.
  6. Communicate your expectations and ground rules with anyone else that may be at home with you (toddlers and younger are an exception).
  7. Take breaks away from your “workspace” and go back to your workspace immediately after your break time is over.

Working from home can be productive, I know.  I’ve done it off and on for more than 35 years.  The trick is that you have to have a plan and work that plan… even when your work is also your home.

Gratitude

The Gratitude Effect

I recognize that when some people hear the phrase Attitude of Gratitude,” they are going to think, “Yeah, yeah, yeah, more new-age psychobabble, but we want hard facts.”  Well, I agree that hard facts are important and here are some from pretty reputable sources who argue convincingly about the science of gratitude’s positive impact.

The Benefits of Gratitude

  • Harvard Medical School recently reported that there have been multiple studies showing that people who express gratitude are “more optimistic and felt better about themselves.”
  • The Templeton Foundation conducted studies that showed that an “attitude of gratitude” can actually have a positive and “lasting effect on the brain.”
  • A paper published by the Yale Center for Emotional Intelligence concluded that “expressing gratitude completes [a] feeling of connection” with others (something I’d say is pretty important in building relationships).
  • Even neuroscientists argue that gratitude is effective. Paul Zak, professor at Claremont Graduate University states that “the neuroscience shows that recognition has the largest effect on trust. . .” Especially when it’s tangible, unexpected, personal, and public.
  • UC Berkley conducted fMRI scans on individuals who wrote gratitude letters and compared them to the fMRI scans of people who did not. They found that the people who wrote gratitude letters had a greater activation in the medial prefrontal cortex than those who did not write the letters. The medial prefrontal cortex is, among other things, believed to be an area of the brain that triggers responses to nicotine, drugs and alcohol. In other words, showing gratitude is proven to be a healthy way of getting high.
  • Studies by the Cicero Group that were published in Forbes found that people who are on the receiving end of gratitude have a 33% increase in their innovation, a 22% increase in work results, and they stay with the organization longer than those who are in companies who do not have a practice of appreciating their people.

So much for psychobabble. Gratitude improves attitude, feelings of connection, and results.  It’s not new-age; it’s science.

The Gratitude Effect works when someone is coming from a place of being grateful and acknowledging people along the way.  This means that it is important to take time to notice all the good things you might take for granted. Like so many other principles of success, it’s simple, but not easy, meaning that this is a simple concept – but it is not an easy concept to apply regularly in your life.  It’s not easy, because the easy thing is to notice what is wrong, what you don’t like, what annoys you, or the problems that you face.

Solutions Focused

What I have learned over the years is that if you focus on problems – you become a world-class expert at problems, and it is hard to show gratitude when you are obsessed with the problems around you.  However, if you focus on solutions, you can become a world-class expert at solving those problems.  This process begins by recognizing what is right around us.  From that starting point we can be grateful for those elements. Plus, begin to acknowledge those around us for the efforts they are making.  The Gratitude Effect requires a life-long journey of developing our ability to be grateful.

Expressing gratitude completes the feeling of connection with others. Here is how you can start this practice today: many people have helped us during our lifetime.  They are “in our story.”  Have you acknowledged them? Have you thanked them?  Have you recognized the difference they have made for you?

I recently heard a story from a woman whose sixteen-year old son pretty much stopped going to school. His grades began to fail, and he started drinking alcohol.  Worst of all, he was caught stealing a car and joy riding late at night.  She told me that he was making some really poor life decisions and that she was beside herself with what to do.

She decided to send him to a leadership conference to see if that would help take his life in a new direction.  At first, he said, “no” but around the holidays, he said that if this was that important to her, he “would do it for her.”

He attended the multi-day event and came home telling her that the event was amazing.  He learned that people matter.  Decisions matter.  The people around you matter.  She told me that one of the speaker’s at that event had a particularly large impact on the young man.  Then she reached out to the speaker from that event and told him the story.  Expressing her gratitude for the impact that his talk had on her son’s life.  She told him “you gave me my son back.”  The speaker was so moved that he sent a video message to the young man telling him how grateful he was that he said something that the boy found helpful and that he was proud to be a small part of that. What’s more, the young man replied and told him a little about the life that he was now creating for himself.

The Gratitude Effect doesn’t take much effort and costs little or nothing. However, it makes a difference in yourself and the people around you. When you acknowledge people in this way, people are drawn to you like a magnet. This accelerates the relationship-building process. As the story above shows, the Gratitude Effect can come full circle and then continue to spiral off in new, impactful directions. Believe me.  It is science.

humility

Humility Makes For a Great Networker

Humble people don’t think less of themselves, they just think of themselves less.  Some of the best networkers I know are humble.  In fact, many of the most successful people I’ve ever met have been remarkably humble.  Humility and being successful don’t have to be mutually exclusive.

In my late teens, I remember going to a political function.  I had decided that I wanted to pour myself into a campaign for a particular individual whose platform I appreciated.  Then… I met him and was introduced to him by someone high up in his campaign.  As soon as he learned that I was a lowly college student, I almost immediately lost his attention.  His eyes were darting across the room looking for someone more successful than me.  He ended up being very dismissive and came across as incredibly arrogant.  After that encounter, I decided not to help in his campaign.  Instead, I picked someone running for a different office.  This person was engaging and friendly.  He was respectful of people that didn’t “appear” to have much to offer.  Speaking with everyone, rich or poor, educated or uneducated.  He welcomed my involvement in his campaign.  Within six months, I ended up running his entire regional campaign office.  I put in hundreds of hours in that campaign and helped this person win office.  This experience taught me a lot about the kind of leader I wanted to be as I became more successful in life.

Humility costs nothing but yields amazing returns.  Being humble sounds simple enough, but what does that actually look like?  There are many things that can help someone show their humility.  Here is a list of a few traits of being humble that I think are important.

Humility Traits:

  1. First and foremost, their ego does not enter the room before they do.
  2. They are approachable, meaning that they are friendly and easy to talk to.
  3. A humble person listens and asks questions during a conversation.
  4. Maintain eye contact in a conversation and stay engaged in the discussion. This shows genuine interest.
  5. They are comfortable making people feel at ease and thanking people when appropriate.
  6. Humble individuals tend to have an “abundance mentality” and they tend to focus on solutions rather than simply rail about problems.
  7. Be situationally aware and have strong emotional intelligence.
  8. They are not self-absorbed. They know their strengths and are comfortable with who they are, but they don’t behave as though the world revolves around them.
  9. Most importantly, they practice what I call “Givers Gain®.” They approach life with a certain amount of altruism and strive to make a difference for others.

As we become more successful in life, it’s critical to maintain one’s humility.  We’ve all met people whose ego enters the room before they do.  They behave in a pompous manner and generally expect to be the center of attention most of the time.  In the long run, I don’t believe this serves people well.

No one is perfect with this all the time.  The process is a journey, not a destination.  It is something we must always strive for.  At large networking events, I know that I’ve had a good day when people share with me that they are surprised at how easy I was to talk to or that they felt that I came across like a regular person.  I believe that there is a “regular person” in all of us.  Showing that person to others is part of being humble.

If you achieve success in business, strive to shatter people’s expectations and demonstrate real humility.  Be someone who is engaging and caring, as well as knowledgeable and successful. Above all, remember that humble people don’t think less of themselves, they just think of themselves less.

student loan

How My $5,000 Student Loan Became a Multi-Million Dollar Business

Before I tell this story, let me say up front – I used the student loan in this story to pay tuition.  That said, let me tell you how that led to a multi-million dollar company.

Most people know me as the Founder of BNI.  However, I actually started a property management company three years before I started BNI.

My $5,000 Student Loan

I was recently going through my old files and ran across the paperwork for an old student loan that I took out during graduate school.  It was 1982, and I had applied to USC for a doctoral degree.  I really wanted to do my Ph.D. there, but I also had to figure out how I would pay for it if I was accepted.  Several years earlier, I had been accepted to Occidental College for my bachelor’s degree.  I was offered a 50% scholarship to go there. However, I couldn’t afford the other 50% (nor could my family).

Therefore, I went to a community college and then a state college, because that’s what I could afford (by the way, they were great schools).  Although I didn’t know how I could pay for the doctoral program at USC, I didn’t care. That was my big goal. Therefore, I applied and I was accepted.  I received a couple of small scholarships. However, I still had to pay the lion’s share of my tuition myself.

At the time, I had a full-time job in Los Angeles. However, I wasn’t making enough money to cover living expenses and the doctoral program.  So, I took another job. Working as many hours as I could so I could save up enough money to pay for that semester’s tuition.  I discovered that one semester at USC cost me more than my entire bachelor’s degree!  But that was my vision, and that’s what I worked towards.

I worked the two jobs AND I applied for a student loan of $5,000 to help pay for a semester at the university of my dreams. Having no idea if I’d get the loan, I applied. I worked to make the money in case I didn’t get the loan, however.

Well, a few months later (right before I was to start at USC), I was approved for the loan!  The thing is, I had also saved $5,000 from my extra work to pay much of the tuition in case I was not approved.  So, I had $5,000 in cash and $5,000 available as a student loan.  What should I do?  Should I use my $5,000 cash to pay for school, or should I take the low-interest loan for school???

Well, I knew I couldn’t keep working long hours for the next several years. Therefore, I decided to take the low-interest loan and use the $5,000 in cash that I had earned and applied it as a down payment on a condominium.  And that’s where my journey began in the investment property business.  You see, I flipped that condo a few years later for a larger house.  I then flipped that house a few years later for another larger house, which I then flipped for another two homes.  Eventually, I flipped those two homes to pay about 50% of a commercial property that I was building in Texas!

The original loan allowed me to take my $5,000 in cash and turn into a $1.8 million dollar commercial property. Of course, my wife and I made other cash investments over the years. We turned this little company I started into a multi-million dollar business with nine commercial properties and dozens of tenants.  All of this happened because I got a $5,000 student loan. I worked really, really hard to earn money and invest it – not blow it on things that wouldn’t matter decades later.

This is a story about the use of leverage and the commitment to discipline. 

Leveraging your money and using discipline can lead to incredible success.  I used leverage and discipline later to help build the BNI business.

By the way, I paid off all my student loans including interest years ago.  It was a proud day for me.  However, four weeks later, I got a letter from another university that read: “Congratulations Dr. Misner, your daughter has been accepted to our school.  You can go to this portal to make the tuition payments on her behalf.”

This time around, I didn’t need student loans.

Jordan Adler shares “Why BNI”

Jordan Adler, a superstar from Send Out Cards, shares with me why he joined BNI. [Look for the celebrity that “photo bombs” us in the video].

About 15 years ago, I had just basically signed up with Send Out Cards and I was invited to a BNI meeting. There were only 12 people in the meeting as it was one of the smallest chapters in the United States. When we went around the room to introduce ourselves, I just held up a greeting card and explained what I did. I saw that BNI was a great opportunity to get involved and I joined. . .

Watch the video for the whole story and the celebrity “photo bomb.”

Send a thank-you card

I have recommended Send Out Cards for many years in many of my books. Sending a thank-you card is a great way to follow up with your referral sources.  Always a nice gesture, a handwritten thank-you card makes a great impression, especially in this age of electronic communication. Be sure to write a personalized note that mentions what you’re thanking your referral source for. SendOutCards is a great resource for this. Jordan Adler is absolutely a superstar and we are really pleased to have him and all the other Send Out Cards consultants in BNI. Learn more about Send Out Cards at https://www.sendoutcards.com/u/2988

Every now and then we get to hang out in amazing places, with interesting people walking by.

 

Case Studies

How to Create Case Studies that Make Customers Buy, Engage and Ascend

I’ve asked Robert Skrob to write another guest blog for my site.  Robert is also the author of “Retention Point, which I highly recommend.  He previously shared the topics of “The New Customers Experience” and “Creating a Vibrant Community Around Your Company” on my blog.  Today, he is sharing the topic of creating case studies. Read closely – Robert is truly an expert.

Creating Case Studies

Your customer has three important decisions to make about you and your products. With each decision you have the opportunity to win or lose the customer.

Those decision points are:

  1. Should I give this product a try?
  2. I bought, is this really worth what I invested in time and money?
  3. I’ve been a customer for a while, I’ve enjoyed this in the past but is this still worthy of my time and money?

There’s one marketing tool that can help your customer choose you each time: a well-crafted client case study.

Really? A client case study?

Yes. These case studies and client stories are the most powerful tools you have on your side to foster strong relationships with potential customers, new customers, and long-time customers.

The publishing industry has undergone a huge transformation in recent years with subscriptions at historic lows. Today, Business Week is a shell of what it was with fewer than 950,000 subscribers each month. People Magazine, however, has more than 3.5 million subscribers. People want to read about other people.

Your customers want to hear about people like them. They want to hear stories of striving, overcoming, and of the underdog beating more powerful rivals. As great as your teachings and training resources are for your members, these stories are what they really want. You’ll attract and retain your customers in proportion to how well you deliver these stories.

These stories also prove that what you say is true. When you deliver example after example of individuals who have used your product or service and succeeded, you impact how your members think about your program and themselves. Even if a customer hasn’t gotten results. After reading or watching a video about one of your client success stories, they think, “Gee, maybe this is possible.”

After enough of these stories, your customer says to himself, “If that guy can do it, I can do it, too.” After this mindset transformation, she’s a lot more likely to use what she purchased and consider buying more. Which brings us to the question of the day:

How do you write a terrific client success story?

Recently, a long-time client asked me the following question about case studies; perhaps you have wondered something similar:

“My question for you is do you use these questions on clients based on what YOU did for them? YOUR process? Meaning, should I do these to sell myself and my product? Or do I put these forward as their own case studies of how my client became successful and leave me out? Then just mention some of the things I teach?”

On how far to promote yourself and your strategies in your case studies — it depends on the how you are using them.

If you are presenting case studies within a sales presentation, then you’ll want to make it clear where you were involved.

Or, if you are presenting this case study to existing members, you may be advocating a key philosophy. In this case, you may indicate the person is a member or client, then describe how using a particular product or service you sell created the impact.

To summarize: If you are in an overt sales situation, then be overt about your involvement. Then, in many other cases, it may be appropriate to illustrate the power of implementing your philosophy.

My formula for creating case studies is simple. I start by recording an interview with my member. I then provide the interview transcript to a writer to create a written case study.

Here are interview questions to get you started.

As you read the questions, replace the words “your member breakthrough process” with the name of your product or coaching program:

  • What’s your background? How did you get started doing what you are doing now?
  • How did you discover “your member breakthrough process”?
  • What did you think of it when you first saw it?
  • How did you get started implementing “your member breakthrough process”?
  • What has changed in your life since you discovered “your member breakthrough process”?
  • What advice do you have for someone else who has just discovered “your member breakthrough process” and is deciding whether or not to try it?

For best results I conduct these interviews personally. I can explore areas that would be interested to members by asking follow-up questions. However, if time is short I’ll often send these questions out as a survey instead.

Once I have a good interview recorded, I use the transcript to craft a compelling success story.

Once you have these case studies, you can use them in presentations, monthly newsletters, pull them together into books to give to prospects, or include them in email follow-up sequences to convert more prospects int customers.

Use demonstrations, capture case studies everywhere you can, and teach through examples rather than relying only on lectures.

Robert Skrob is the #1 expert in membership and customer retention and the author of the book, Retention Point The Single Biggest Secret to Membership and Subscription Growth. He has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world.

 

Raymond Aaron

Raymond Aaron shares how to write a book

Fellow Transformational Leadership Council (TLC) member and friend, Raymond Aaron, discusses with me in this video below his “10-10-10 PROGRAM™”. It is a book writing program that he is running for coaching authors and it is amazing. Raymond is an expert on branding yourself to stand out from the others and has been on my blog many times over the last several years. Check out this previous blog.
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I am a real believer in writing books to build a brand

I discovered that if I went to the media, They do not want to interview me about my company. However, they will interview anyone with a book. As I have written 24 books, I have received a lot of requests for interviews by the media. It is the best way to improve your brand. When you write your book, you are NOT selling your book, you are selling YOU. Becoming an author improves your name. In his 10-10-10 PROGRAM™,  you write the content of your book. However, Raymond will help you with the marketing messages to build your brand.

Raymond Aaron noticed that most people are drowning in the “sea of sameness”. Whatever your profession or business is, you all look the same. You need to stand out in some way and the easiest way to stand out is to write a book. Becoming a published author is easy if you get guidance on doing it right. Raymond has published 138 books. Therefore, he has figured out how to easily write a book effortlessly.

The 10-10-10 PROGRAM™

Raymond’s 10-10-10 PROGRAM™” will pull the book out of you and onto the page that you always wanted to write. If you are procrastinating or feeling overwhelmed with the process of becoming a published author, Raymond will coach you with his series of 19 “how-to videos”. You just watch each video and do the work. Once you play the 19th video, you will be holding your published book in your hand.

Please click this link to learn more about Raymond’s 10-10-10 PROGRAM™” at https://10-10-10program.com/

raymond aaron

The “10-10-10 PROGRAM™” includes:

  • 19 video series.
  • Three-day writing workshop with Raymond personally helping you with your book.
  • Private one-on-one coaching is provided to make sure that you get published.
  • Offered around the world.
  • Official book launch.
  • Award on the cover

The tuition that Raymond normally charges worldwide for this program is $2800. However, if you personally contact Raymond Aaron by email at Raymond@Aaron.com, he will offer this program to you at a 50% discount for only $1400. That’s half off with the code “IVAN”

If you think you have a book inside you, use Raymond’s program because he can help you do that. Raymond will teach you what you don’t know about writing a book. It will be easier than you think if you take Raymond up on his offer to coach you. Life is much too precious to postpone. It’s time to put yourself in your own story and write your book. The whole world changes when you have a book. 

 TLC

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