Online Networking Archives - Dr. Ivan Misner®
Networking Fundamentals

Networking Fundamentals

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

Staying in Touch With Your Clients

Staying in Touch With Your Clients

Your business thrives by networking. Staying in touch is an important part of the networking process. Networking is much more than making contact with others and getting new business from them. The golden rule of networking is staying in touch with your clients. You strengthen your business relationships by fostering solid relationships with clients.

During “The Great Pause of 2020”, we started working from home. We created a plan to get through this situation with our businesses. Because we could not go to our usual places to network face-to-face with others, we took action and learned how to network online to stay in touch with people. Now, we need to plan on what we are going to do when society returns to the “new normal”. We need to get back in touch with those people that you have not seen or spoken with recently by focusing on strengthening these business relationships.

Here are six ways for staying in touch with your clients and strengthening your business relationships:

Spread out your phone calls.

Regular contact is important right now regardless of the type of relationship with your clients. Two short phone calls are more beneficial than one long call. Each phone call becomes an opportunity to strengthen the relationship and to enhance your credibility.

Schedule the phone calls predictably.

Stay in contact with your clients. Train them to expect to hear from you at certain times. If you usually contact certain customers during the first week of every quarter, they will come to expect it and will budget time for you.

One phone call leads to the next phone call.

Before concluding your telephone conversation, schedule the date of your next phone call. With this commitment, you are more likely to follow through. This practice establishes a chain of contacts, with each phone call leading to the next.

Assume responsibility for your phone calls.

Take the initiative and stay in touch with your customers. When clients do not feel cared for, they are more likely to leave. You are more likely to head off potential problems by staying in touch with them by picking up the telephone and calling them these days.

Invite them to your online networking events.

One way of making sure to stay in contact with your customers is to invite them to join you at your online networking events. This is a great way to introduce your customers to other people.

Stick to your plan for staying in touch with your clients

Occasionally your clients will telephone you. Do not let this interfere with your contact schedule. Do not count it as one of your prescheduled phone calls when they initiate the phone call.

People need their network, now more than ever. Maintain a powerful personal network by telephoning your clients and adopting these tips right now. You will have a stronger business tomorrow because of the actions you take today by staying in touch with your clients.

Online Networking Meetings

The Dos and Don’ts of Online Networking Meetings

The technology that exists today is great.  When I started BNI 35 years ago, we couldn’t do any of this.  We all had to quickly learn how to utilize the net as part of your networking strategy this year. Naturally, there’s a great deal of overlap between face-to-face and online networking. However, networking online works only when you are engaged during your online networking meetings to learn about each other.  Therefore, you need to practice active listening so that you leave your online networking meetings with more ideas on how to refer your networking partners. Now, more than ever, you need your network to work together and support each other by networking online.

Seven Tips for Your Online Networking Meetings

Watch this video to learn how you can make your online networking meetings more successful:

Learn how to utilize the net as part of your networking strategy.

It will still be a while until we can attend face-to-face networking events again. Therefore, we need to attend online networking meetings instead. Online networking meetings will never replace in-person networking, but they work well together. If you remember these tips during your next online networking meeting, you will maintain a powerful personal network that will be even stronger once we return to in-person networking again.

What tips do you have for attending your online networking meetings? I would love to read your suggestions. Please share them in the comments below.

net

Networking on the Net

Are you suffering from “networking withdrawal”, missing networking at business functions? If you answered yes, you are not alone. In only a few short weeks, an entire technology, vocabulary, culture, and virtual marketplace have been born. Cyber entrepreneurs, online customers, and a whole new net economy have evolved at a blinding speed.  It is no wonder so many business owners are at a loss about what to do and how to do it when it relates to the Internet and their business. The net is to the world what the printing press was hundreds of years ago. It is to the world what radio and television were only decades ago. The Internet has opened doors and opportunities these days in a way beyond anything that has preceded it.

The Internet is an excellent vehicle for networking via social media and “Zoom Room” communities. These communities allow people to connect online regularly, exchange information and ideas, and get to know one another a little better. Besides, staying in touch via the Internet is our only option these days of working from home during “The Great Pause”. I’ve found the net to be a very powerful mechanism for regularly connecting with people with whom I already have a casual relationship. That’s the key–that the Internet is a great tool for staying in touch with people you’ve already established a connection with. Granted, you may do some business with people that you’ve met on social media. However, for the most part, people do “repetitive” business with people they know and trust.

Learn how to utilize the net as part of your networking strategy.

  • Understand that your business fundamentals might need to quickly adapt to the “new normal”
  • Create a social media business plan for your online marketing
  • Develop your online networking skills
  • Update your company’s look and brand with a new website to reflect what is happening with your business during “The Great Pause”
  • Learn how to network on the internet and stay connected with platforms such as “Zoom”

Those businesses that neglect to consider these issues today will most surely be a casualty of this new technology tomorrow. But more importantly, those businesses that do consider these issues today will be the success stories of tomorrow. When done properly, networking on the net can truly make a difference in the amount of business your company generates. Not only now while we are all working from home, but when we return to our “new normal” at the office after “the Great Pause”. With the right approach, you can use it to build a wealth of resources and contacts that will help make your business very successful now and in the future.

Sure, I’ve seen some business relationships begin, develop, and prosper via the net. However, I have found that most repetitive referral relationships start through personal contact and are maintained via Internet communication. We live in the Internet age, where change seems to take place at light speed. Now, more than ever, you need your network. Work together with them by networking online. If you’re in business today, you need to be on the net.

converting prospects into customers

Converting Prospects Into Customers

Your referral source has done her job and emailed you a referral. If she is a BNI member, she passed you the referral via BNI Connect. Now it’s time to contact the prospect. But be careful: The purpose of your first contact call is not to make a sale or even ask the prospect if he has questions about your business. If, and only if, the prospect asks, should you present your products or services during this first contact call. Remember, when converting prospects into customers, you must first build a relationship. It may take a while, but if you follow these recommendations, you’ll speed up the process of closing the deal.

Do your homework.

First, contact the referral source who passed you the referral. Ask the referral source for any relevant information. As we are currently practicing physical distancing globally and working from home, the first contact meeting cannot be a face-to-face meeting at this time. Instead, the preferred format for this first meeting is to do a video conference call. However, ask the referral source to contact the prospect on your behalf to determine if the prospect wants to be contacted by you via telephone or video conference call for the first call.

If the prospect prefers this first contact call to be a telephone call, do not delay. Make your first contact telephone call with the prospect within 72 hours.

If the prospect prefers this first contact call to be an online video conference call, send an email to the prospect requesting possible dates, times, and their preferred video call platform (Facetime, Zoom, MS Teams, Gotowebinar, etc..). Please confirm the time zone if the prospect if not living in your area.

If the referral source can be present, invite the referral source to attend this video conference call with you and the prospect. This way, the referral source can introduce you in person to the prospect at the start of the video call with a more thorough briefing about you, your business and your products or services.

First Contact Telephone Call / Online Video Conference Call

Before the first contact call, look up the website and the various social media pages for the prospect’s business for additional information. Review their website to understand their business better. Use these sources of information to get to know the prospect better and to prepare questions to ask about them on the first contact call.

Reminder: The purpose of your first contact call is not to make a sale or even ask the prospect if he has questions about your business. If, and only if, the prospect asks, should you present your products or services during this first contact call.

The purpose of the first contact call is to:

  • Begin to build the relationship;
  • Get to know the prospect better;
  • Help the prospect get to know you better;
  • Find out how you can help them;
  • Position yourself to make your next contact; and
  • Judge if the prospect fits your source’s description of her.

You’ve Got Mail

Within 24 hours after the first contact call, it is recommended to email the prospect with a summary of the call, fun facts about the prospect, any information requested by the prospect, a brief note of gratitude, the next steps, and your contact information.

When you start composing your email, start by naming your referral source–a name the prospect will recognize.

Writing this email gives you a better, more controlled opportunity to convey what you’ve learned about the prospect. It helps develop your relationship to let your prospect know you find him interesting enough to have taken the time to learn a few facts about him. Express an interest in meeting him again, and advise him you’ll be calling to schedule a mutually convenient appointment for the next online video conference call.

Do not attach and send your business literature with this email unless requested by the prospect. This will avoid giving the impression that you’re interested in him primarily as a prospective customer.

Make the Call

Give the prospect a week to process this email before you follow up with a telephone call. When you telephone the prospect, ask if he has any questions from the first contact call. Plus, offer to send more information via postal mail. If the prospect indicates that he would want this, send it right away. Finally, schedule a second video conference call while on this telephone call. Hopefully soon, we will once again be able to meet people face-to-face again.

Following Up When Converting Prospects Into Customers

When building relationships, it’s always important not to let much time lapse without following up on the first contact. Within two to three days of the follow-up telephone call, you should send your prospect a note via postal mail expressing your pleasure in communicating with him. It’s still too early, though, to automatically send business literature unless requested above or to make any move toward sales promotion.

So follow up early, but don’t push beyond the prospect’s comfort level. Once the prospect has expressed an interest in your products or services, you can provide information about them, but don’t force it on him. Continue presenting your products or services, but avoid the hard sell. Focus on fulfilling his needs and interests. Your goal should be to keep your prospect aware of your business without annoying him.

If you have prepared your referral sources well, your efforts may pay off on your very first call. Most often, the prospect from a referral will need more time. Many people were financially affected by the changes from the viral outbreak. Therefore, this may not be the ideal time for them to hire you for your services. They may express an interest in talking later about your products or services and hiring you when the situation improves. Be patient when converting prospects into customers.

Emotional Intelligence

Build a High (EQ) Emotional Intelligence

Building your “Emotional Intelligence” also known as “Emotional Quotient” or “EQ” is extremely important right now. Emotional Intelligence is the ability we have to manage our relationships with other people. EQ is the skill we developed as business owners before the pandemic to network with others face-to-face and build our “social capital”.

However, physical isolation and working from home has led to changing the way we are networking these days. We currently cannot network in person nor meet with clients at our places of business. Instead, our networking is online and our businesses are virtual. Therefore, managing our relationships with other people by building a high-EQ is even more important than ever.

The higher your Emotional Intelligence is, the more natural your ability to network will be. You can improve your EQ by understanding and applying some important online networking concepts.

Develop a dynamic online networking style

Networking is so much more than attending the typical face-to-face meet-n-greet routine events. These days, we are not attending face-to-face events; we are networking online and by telephone. Therefore, your networking style needs to also change to maintain your social capital. Developing an online networking style that is deliberate, dynamic, and habitual will help you to build higher Emotional Intelligence.

This can be done while working from home by reading books and other internet articles about online marketing and learning from others their techniques for applying your previous word-of-mouth networking skills to networking online. Adapting your networking skills will take conscious practice and application before they become habits. Build a high-EQ by creating a dynamic plan to network online these days.

Network online appropriately 

Be sensitive to the fact that we are all in this together when building your online networking style. Businesses not used to networking online promote their company with an almost vulture-like intensity. They flood social media with direct sales ads and posts about their business to people they hardly know. This will result in lowering your Emotional Intelligence. Furthermore, the business world has changed and networking has adapted to a virtual market. We are no longer able to attend face-to-face networking events to pass out our business cards, obtain transactional leads, and ask someone the ubiquitous “what do you do?”.  Instead, we need to post regularly on our social media pages, build our relationships with others, pass referrals, and ask others “How can I help?” Understanding how to network appropriately online is another sign of a high-EQ networker.

Stay connected and follow-up with others

Picking up the phone and staying connected with clients, customers, and colleagues is an area where the high Emotional Intelligence networker excels. A skillful online networker will never miss an opportunity to follow-up after an introduction to a new business contact. I recommend that you write testimonials on the social media business pages for your referral partners. Plus, reach out and do the same for those businesses you have used both personally and professionally over the years. Leave a comment on a few of their social media posts too. I also recommend that you request your clients, customers, and colleagues to write testimonials and reviews on your social media pages too. Now is a great time to create a newsletter that you can email to all your clients about the current changes to your business, special promotions, how you are helping others, and include the URL links to all your social media pages. Ask them to like and follow each of your pages in addition to a request for testimonials from them about your business.

Following up with others on referrals (received & given) is not our favorite thing, but it is something that needs a lot of finesse and demands diligence. Pick up the phone and call. Many business people are working from home alone and do not have other people to talk to. Keeping your name, your business’s name and your expertise in front of others is very important these days. And it’s important to follow up more than once. High-EQ networkers use their telephones, social media pages and emails to network online and re-connect with each other often to build a strong long-lasting relationship.

Maintain customer loyalty

Many entrepreneurs focus so much on bringing in new business that they miss the boat on maintaining customer loyalty with gratitude. Keeping current customers coming back and referring others to you is important for business success and growth! The entrepreneur who understands this makes their customers feel valued and appreciated. They will come back and refer others to you, even if you are working from home. Becoming friends with each person with whom you do business is an indicator of a high-EQ networker.

Business owners will be referred to and promoted by others because of Emotional Intelligence and their ability to develop social capital. With online networking these days, high-EQ networkers can maintain a strong word-of-mouth based business.

Online Networking

Develop Your Online Networking Skills

When it comes to online networking, there are several ways to develop your word-of-mouth marketing, but it’s important to understand that the foundation of making online networking work for you is the same as with any kind of networking–you’ve got to develop relationships with trusted business associates. Here are a few tips about developing your online networking skills to build relationships and trust in an online environment.

Decide which social media platforms are best for your online networking.

  • Facebook: The largest social networking site in the world and one of the most widely used. Therefore, all business Types should have a Facebook business page.
  • Instagram: This phone-based platform is completely based on sharing photos and videos. The posts on Instagram should be focused on the “Millennial” business owner as Instagram is a social media platform preferred by business owners under the age of 35. Therefore, this platform is recommended for image-based business types such as hairstylists, makeup, clothing, Realtors, and restaurants.
  • LinkedIn: This is easily one of the most popular professional social networking sites used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses.
  • Nextdoor: This is a private social networking platform for neighborhoods allowing users to get connected with the people and local businesses in their area.
  • Pinterest: This visual bookmarking social media site enables you to find new ideas for your projects. Therefore, this platform is recommended for home improvement companies, travel agents, event planners, clothing, and teachers.
  • Twitter: This “current events” platform shares what is going on right now. Therefore, this platform is ideal for news agencies. Twitter also makes it possible to promote your businesses and even shop directly through tweets.
  • YouTube:  This is the world’s largest video-sharing social networking site that enables users to upload and share videos. Businesses should host their videos on this platform to be shared onto the other platforms.

No matter which social media platform you choose, however, after joining, you need to actively participate by posting content regularly to best grow your presence at the site. Post topics on threads that deal with your area of expertise. Respond to others’ postings on other threads if the subject is at all relevant to your area of expertise. The more you’re seen, interacted with and talked about, the more visibility you’ll gain on the site. If you do not have the time to dedicate to your pages, hire a social media coordinator to manage your pages. Here is mine, Brian Bentzen.

Keep in mind that it’s not enough to just create your business pages. You have to focus on building relationships with the other members online. Engage with your followers to develop real relationships with people you’re meeting in cyberspace.

Create a blog page and write blog articles.

Online networking works best when you get plenty of “hits.” You can start a blog (basically an online diary) on your website. Then, write a weekly blog article about your industry. Finally, share the link to these blogs on your social media pages. As people read your content and become familiar with you, they’ll feel like they know you and that’s integral to the networking process. Becoming an expert in an area and writing regularly about it can go a long way toward building your online networking opportunities.

Develop an e-mail newsletter for your own company.

Create a monthly newsletter about your company’s products and services. Then use a service such as “Constant Contact or MailChimp” to send this newsletter via email to your followers and clients to drive them to your website. Be sure that your newsletters contain content that has a broad spectrum of interest about your business. You might want to encourage clients and customers to contribute to your content. In doing this, you’ll build stronger relationships with them, which in turn will help you increase the number of referrals you’ll receive.

Develop online credibility.

With online networking, the bottom line is still the same as with live networking. To drive business to your company by word of mouth, you must focus on developing real, personal relationships with people. Once you’ve established that foundation of trust, you’ll feel comfortable referring people–and so will your network. The same is true with online networks, although it may take a bit longer to develop that trust over the internet. When posting online, blogging, or writing your newsletters, remember your goal is to establish trust, respect, and friendship. Please watch this video to learn some things you can do right now to maintain a powerful personal network. Now, more than ever, you need your network. Work together with them by networking online.

  • Use social media to attract customers
  • Build ongoing relationships with customers online
  • Increase brand awareness for your business

Online networking gives you breadth in your networking efforts. It allows you to broaden your reach to anywhere in the world. Just don’t forget that trust and relationship building are still as important as ever. You need to build a relationship before you ask for someone’s business.

Introverts

Introverts Can Be Great Networkers These Days

Being an introvert is not a networking handicap and is an advantage these days of online networking due to social distancing and self-isolation while working from home. A common assumption is that a “people-to-person” is the best type of networker. But this isn’t necessarily true. Though introverts often eliminate themselves from networking because they aren’t good at initializing conversations, they are better at the part of networking that’s more important to the relationship-building process.

Networking is a two-part process. First, you have to meet someone new and share information about yourself. The extrovert may be better at this first part of the process when face-to-face; but the introvert is better at the second part — listening to the person he or she just met online. Plus, introverts are better at asking questions. Here are a few more tips for online networking and for working at home.

Introverts and Extroverts

So, if you are introverted, put down that book and reach out to others. Stop using that as an excuse not to network. There are many techniques you can use to make online networking easier and more natural for you to greet people and introduce yourself. Networking is a skill that can be learned — regardless of your level of gregariousness. Even if you’re not outgoing or gregarious, you can form meaningful relationships with others online and support each other’s businesses.

Furthermore, if you are extroverted, stop using your isolation from working from home as an excuse not to network. Most entrepreneurs depend directly on others and have a comfort level in dealing with people. For extroverts, referral-based online marketing is still one of the best ways to build your business these days.

Take advantage of online training workshops these days that you can do from the comfort of your home office. These can teach you how to online network effectively. You’ll find that when you learn ways to handle these situations, you’ll become more relaxed and confident in an online networking setting.

You don’t have to be a people person to network, you just have to be willing to listen. A good networker has two ears and one mouth and uses each proportionally. A good networker asks questions and gets to know the other person. Once you know the other person, it’s much easier to grow each other’s business.

Networking Online

Networking Online

Because of the current health situation, a lot of us are working from home. Even if you cannot go to your usual places to network face-to-face with others at mixers, meetings, or social events, you can still take action and build up your networking online.

Earlier this week, I shared some tips for working from home. Please watch this video to learn a few things you can do right now to maintain a powerful personal network online:

Networking Online

Take a few minutes daily to reach out to a few people each day in your network and schedule an appointment to talk to them later in the week. There are many ways to connect with others, even if not face to face. The easiest way is to pick up the phone and actually have a conversation with them. If both you and that person are comfortable with setting up a video call, I recommend connecting with them at a scheduled time on Zoom, Teams, or some other platform. Not only chat about each other’s businesses but ask how they are doing personally. Find out if there are ways you can help them. Finally, it is ok to also ask them for help. We all could use a friend these days.

Now is the time to build up your online networking with your fellow BNI® members using our newest platform: BNI Online™. This will allow you to stay in touch and attend your BNI Networking meetings virtually during these days of social isolation.

If you’re not in BNI®, we are inviting local business professionals to join us online. If you know someone looking to grow their business online during these challenging times, please invite them as our guests to our online meeting. This is a chance for them to experience BNI and networking from the comfort of their home or office.

Find a local online meeting in your area:
https://www.bni.com/find-a-chapter

Please watch this video to learn some things you can do right now to maintain a powerful personal network. Now, more than ever, you need your network. Work together with them by networking online.

2020 International Networking Week

2020 International Networking Week ®

The 2020 International Networking Week ® is an initiative of BNI®. It is an opportunity for business owners to show appreciation for their valued customers and contacts from networking.

This will be a week of global recognition and gratitude from February 2 through 8, 2020 to thank those business owners who have helped you to grow your business while networking. Furthermore, this year’s action item is to recognize and thank those people in your BNI chapter, chamber of commerce,  and other networking organizations. Take a moment to say, “Thank You” in person, in your meeting, and on various social media platforms.
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The focus of International Networking Week is to bring together representatives of government, businesses and community leaders from around the world to network and to recognize the power of networking. Speakers will offer advice and information on how businesses can grow and succeed through good networking practices.
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The 13th Annual 2020 International Networking Week is just around the corner. Therefore, it’s time to build your powerful personal network now. Invite various business owners who have helped you to grow your business to your BNI chapter or to your networking mixer. Invite them to network and to recognize the power of networking from February 2 through 8, 2020. Check out the promo video for the 13th Annual 2020 International Networking Week. Please use the hashtag with your photos and posts: #INW2020

 

The 2020 International Networking Week theme is “One Million Thank Yous”

Expressing gratitude completes the feeling of connection. Many people in your life have helped you in one way or another. Therefore, have you thanked them? Consider sending a letter to someone telling them what their actions meant to you, even if—especially if—it happened long ago.   It costs little or nothing. Furthermore, it almost always follows suit that they will demonstrate their gratitude for what you do.

When you show an interest in others by noticing the good things they’ve done; they will be drawn to you like a magnet.  Therefore, it will accelerate the relationship-building process and enhance their overall impression of you.”

In conclusion, the goal of International Networking Week is to celebrate the key role that networking plays in the development and success of businesses across the world. Networking events are being held globally to celebrate International Networking Week. For more information about these international events during the first week of February or to promote your local networking event on our 2020 International Networking Week website please see: internationalnetworkingweek.com

new entrepreneur

New Entrepreneur Networking Tips

As a new entrepreneur, one of your primary goals is to continue to fill your pipeline with new business. One of the most cost-effective ways to do this is through networking. One of the biggest roadblocks to networking is the fear that being a new entrepreneur impedes any successful attempts at networking.  Here are a few networking tips for a new entrepreneur:

Become the host

Volunteer to be an ambassador or visitor host for a local business networking event. This can be a great way to get involved without leaving your comfort zone. By serving as a visitor host at your local chamber event, you effectively become the host of the party. Try it! You’ll find it much easier to meet and talk to new people.

Build your social capital at your desk

Online networking is a very effective way to connect with potential clients and referral sources. Social media has made it easier than ever before to connect with large numbers of people. Online networking gives new entrepreneurs a broad reach with low cost and effort. However, what online networking doesn’t do is provide a forum where relationships can deepen. It’s usually better to use social media with people only after you’ve established a relationship with them by traditional means. To develop trust, respect, and true friendship, it’s hard to beat in-person conversation.

Offer advice to break the ice

If you’re not sure how to break the ice, you might want to start by offering some free professional advice. It is possible to offer some value-added advice without coming across too sales-y.  Sharing free advice will demonstrate your expertise as a new entrepreneur. Give your prospects a couple of ideas. Don’t go overboard. When it comes to building rapport and trust, few things do it better than solid, helpful information provided out of a genuine concern for the other person.

Become a trusted source for quality referrals and contacts

Another way a new entrepreneur can ease into networking is to provide a referral or contact. This could be a direct referral (someone you know who’s in the market for another person’s services) or a solid contact (someone who might be helpful down the road).

Most new entrepreneurs, over time, naturally develop a certain level of comfort from dealings with customers, vendors, and others in their day-to-day transactions. So even people who are new to networking can form meaningful relationships and communicate with a little practice.

I Want to Know What You Think Makes a Great Networker? ( Survey )

I’ve been writing about networking for more than 30 years! After all these years, I still find that there are many misnomers about what business networking should, or shouldn’t be about. Many people think that business networking is basically about direct selling. Others think that is about relationship building. What do you think makes a great networker?

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