Capture Your Success Stories
Many of us are taught as children that we should refrain from bragging about our successes. But there's a caveat to those rules that our parents usually didn't teach us: The rules apply to our i...
Do What You Love And You’ll Love What You Do
As an adjunct university professor for almost 20 years, I would often have students say to me, "What kind of business or profession should I consider going into right now?" I would respond by a...
‘Multi-Touch Marketing’ Helped Win The Presidential Election
OK, the economy was clearly the big factor in this presidential election. However, that aside, I am in awe of the "multi-touch marketing campaign" by President-elect Obama that helped steamroll...
Why Join a Chamber of Commerce?
In addition to joining a referral networking group, you should also consider further diversifying your network by joining your local chamber of commerce. A chamber provides a broad membership b...
Face to Face: How to Reclaim the Personal Touch in a Digital World
Earlier this month Susan RoAne's latest book, Face to Face: How to Reclaim the Personal Touch in a Digital World, was released. I think it is an essential read for everyone interested in becomin...
Ask Your Own Questions
The law of reciprocity is always working, and it even has an impact on our conversations when we're networking. If you want someone to ask you a specific question, ask her the same question fir...
Seek Out a Referral Networking Group
How much would it benefit you to have several dozen salespeople working on your behalf to bring you new business? That would be something, wouldn't it? Wait, it gets better. What if you didn'...
Get Value for Your Time
As the founder and chairman of an international organization, I am sometimes overwhelmed by commitments and obligations, so I know firsthand how important it is to make the most of your time. H...
Sponsor Select Events
Sponsorships seem to have become a part of our consumer culture. You can't watch or attend a big sports event, for example, without being exposed to the event's sponsors. On a smaller scale, l...
I Refuse to Participate in a Recession–Now More Than Ever!
I've written a few articles about refusing to participate in a recession and I recently had someone e-mail me saying, "Don't bother telling me . . . tell my customers. They are not as willing to...