How much would it benefit you to have several dozen salespeople working on your behalf to bring you new business? That would be something, wouldn’t it? Wait, it gets better. What if you didn’t have to pay them a salary or commission? What if you didn’t have to provide them office space or fund their retirement plans? Well . . . that’s what referral networks can do!
You may already have caught on to this not-so-well-kept secret, especially if you’re familiar with any of the books I’ve written; but if you’re new to the world of networking, then the first thing you should do is seek out a referral networking group. Make sure you find a referral networking organization that provides a structured system for generating business by referrals. You want to join a group that demonstrates real purpose and is results-oriented.
When you join a good referral networking group, you are providing yourself a means to easily implement the new networking strategies you learn with people who have also become skilled at networking their businesses. When you surround yourself with quality business professionals who have committed themselves to continually taking the time to focus on networking, you will develop the genuine, long-lasting relationships that will lead to years of future business.
So, if you haven’t already joined a networking group, start searching the internet for networking groups in your area and make an appointment to visit a local chapter.