Many of us are taught as children that we should refrain from bragging about our successes. But there’s a caveat to those rules that our parents usually didn’t teach us: The rules apply to our individual, personal lives–not our businesses.
Success stories about businesses and entrepreneurs are vital for those of us dedicated to learning all we can in order to make our own enterprises as successful as possible. What’s more, having your own success stories heard could bring you opportunities to network your business far beyond the playing field of the typical networking arena.
Here are four approaches to capturing your success stories:
1. Ask for written testimonials: Get satisfied customers or colleagues to write letters on their own letterhead to spotlight their positive experience with you and your business.
2. Write down two success stories: Highlight your successes to help your network understand who best represents your preferred client. These stories should clearly emphasize what you do better than anyone else.
3. Write a personal introduction: Provide your network with material they can use when talking about you and your business with people who fit your preferred client profile. You don’t want your sales force making stuff up about you, right? This simplifies their task and ensures accuracy.
4. Toot your own horn: Tell people about the good things your business does. This isn’t about crowing over your amazing golf handicap or complimenting your own fine taste in silk ties. It’s about spotlighting your business’s strengths, as well as its legitimate good works in the community.