Customer Service Archives - Page 2 of 2 - Dr. Ivan Misner®

The "Friendly Skies" Are Back

Long lines, deteriorating service, flight attendants grabbing a beer and pulling the emergency exit handle to slide out onto the tarmac are part of our vision of airlines these days.

However, I had an experience last week that was truly amazing in this day and age.

My wife and I were flying on United from LAX to New Orleans for a business conference.  Before we were about to land, Rebecca, the flight attendant, handed me a business card from the Captain.  His name is Patrick Fletcher.  On the back of Captain Fletcher’s card was a handwritten note that said:

Flight 139, January 19, 2011

Mr. and Mrs. Misner,

It’s great to have you both with us today – Welcome!  I hope you have a great visit to New Orleans – we really appreciate your business!

Sincerely,

Pat Fletcher

Rebecca (who was a great flight attendant, by the way), told me the Captain wrote these notes to everyone who was a member of their premier level frequent flier club as well as all the 1st class passengers.  On this day, that was around 12 people.   She said he is great to fly with because he really treats the passengers AND the crew very well, mentioning that he had brought scones to all of them that morning.

I fly A LOT.  In the last 20 years, I’ve probably traveled on over 800 flights all around the world.  In that time, I’ve never received a personal note from the Captain.

Entrepreneurs and major corporations alike can learn from this story.  Personal service that goes above and beyond the call of duty, can generate great word of mouth.

Captain Fletcher – my hat’s off to you.  Well done.  I think this is a great example of how one person in a really large company can make a difference in a customer’s attitude.  Your note was creative and appreciated.  I hope to be flying with you again.

In the comments section below, please share with me a great customer service experience you have had and how it has impacted your conversation about that company with others.

My Marriott Experience

UPDATE:  Before you read this blog (which was posted on Saturday the 8th), I’d like to give an update.  I was contacted by John, the Director of Customer Advocacy at the Marriott Hotels.  He contacted me when he heard of my complaint.  He handled the situation with concern and professionalism.  He also made the matter right in the best way I think he could.  All companies make mistakes, attempting to make it right says a lot about a company.  Thanks John for your follow up.

Just yesterday I wrote about the great experience I had at the Apple Store in Southern California and now one day later I have a great example of how NOT to treat a customer.  I’ve been staying at the Marriott Desert Springs Vacation Villas in Palm Desert for the last several days.  I brought more than a dozen members of my executive management team here for a 3 day strategic planning meeting during which time we had all our meals on site, some golfed on site and some used the hotel’s spa facilities.

Checkout for the facility is at 10am (10am—how many hotel/villas have a 10am checkout!?).  OK, it doesn’t matter—I called more than an hour before checkout time and asked for an 11am checkout.  The Marriott recption desk attendant said, “Sure, if you want to pay an additional $50!”  Really? $50 more to check out at 11am?!!!  I told Melissa at the front desk that I brought more than a dozen people here for the last three days and charging me $50 to check out at 11am didn’t really seem appropriate.  She said they charge everyone—period.

Now here is where it gets really interesting.  I told her, “I brought 12 people for three nights and put them up in three – 2 bedroom villas and you won’t give me an hour later checkout?  If that is the case, I’ll never come back here again.  If you’re OK with that, I’m OK with that.”  And her answer was… wait for it… wait for it…. “Yes,” she actually said: “I’m OK with that.” 

So let’s go back to the “experience.”  This employee could have acted like she cared and maybe even asked her manager (which I requested).  But no, her answer was a “No,” end of discussion.

It wasn’t the $50 that was the big issue for me.  After spending thousands to bring my team there – $50 was not a big deal.  What really frustrated me was the fact that she didn’t seem to care if we ever came back or not.  It was not important to her.   The quality of customer service is so different from company to company and even locations within a company.  My experience here—was bad.  And Melissa should be happy to know that she has motivated me to not come back again.  Well done, Melissa.

Oh, if only Apple ran a hotel.  That would be an amazing place to stay.

My ‘Apple’ Experience

It was a few days before Christmas and the malls were incredibly packed.  My eldest daughter needed a new Apple laptop for college and I was going to get her one as a Christmas gift.

Apple’s in-store customer service is legendary and I would soon experience it firsthand. I went to Victoria Gardens, an outdoor mall near my home in Southern California.  I walked up to the entrance of the Apple Store and the first thing I saw was that the place was wall to wall people. No, really – I’m not exaggerating – it was literally wall to wall people.  I think if there were any more people in that store the Fire Marshal would have had to empty the place.

I stood at the door and was dreading the idea of going into this packed store and waiting forever for service. I took a deep breath and walked through the entrance.  I was no more than two steps into the store when I was greeted by an Apple employee. I expected her to instruct me where I needed to go in order to take a number and wait for service.  Instead, she said, “how can I help you?” I was a little surprised but, I told her what I was looking for.  While standing in the middle of the store she paged someone from a mobile device.  She told me he was the expert and could set me right up with what I needed.  After a few moments Chris was standing next to me answering my questions.

Within minutes of walking through the door I picked what I wanted.  Chris swiped my credit card with his telephone and instantly sent the receipt to my email address.   The entire transaction was done in a fraction of the time I expected in a store that was busier than I thought possible.

A good friend of mine, Stewart Emery wrote a book called “Do You Matter?” A major premise of the book is the idea that customer service is all about the “experience” people have in the transaction of business.  I’ve been to the Apple store a few times now and I can say with conviction that each time has been an amazing experience in customer service.

Another thing Stewart talks about in his book, which the Apple company seems to truly understand,  is that “culture eats strategy for breakfast.”  The Apple culture of customer service is light years ahead of any other computer company I have done business with – period. No computer company has come close to giving me such great customer service (some other computer companies even rank amongst the worst service I’ve ever had).

Well done Apple.  I will be back again… and again, and again.

If you’ve had a similar customer-service experience, I’d really enjoy hearing it.  Please leave a comment and tell me about it.

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