Networking Tactics Archives - Dr. Ivan Misner®
Ice Breaker

Small Talk: The Mighty Ice Breaker

One of the most important aspects of networking is the small talk that occurs at networking functions. The small talk acts as an ice breaker to open up the initial conversation between strangers. This initial conversation is important. It is the first opportunity to grow a mutual connection that may lead to future referrals.

Locubrevisphobia

This big word is the fear of making small talk, often resulting in the sufferer avoiding social and networking events. Many people simply dread the thought of having to carry on conversations with people they do not know. It is easy to label these people as shy. However, only a small minority of people are too shy to enjoy talking with others. Most people are not afraid to talk; they are just intimidated by the task of finding something to talk about.

For this reason, business owners need to stay on top of pop culture and current events. The latest issues and stories in the news are great ways to break the ice and help you find common ground with a person you may never have met before and with whom you may not have much in common. But with the media explosion, it’s increasingly difficult to have a firm grasp on water-cooler talk, particularly when it comes to conversations with people in different age brackets. So, how do you start — and maintain — a conversation at a networking or other event with someone you don’t know at all?

Just ask questions as an ice breaker

This sounds simple because it is. A great way to get people to talk is to ask a few “feeder” questions that will help you learn what the other person is interested in. Simply hone in on that subject. You don’t have to know anything about the topic to converse about the topic. You just have to know enough to ask the questions.

It’s easier you think. Online news sites have set up their pages with easy-to-read convenient categories, such as Top News, Sports, Entertainment, and Tech. Either at night or first thing in the morning, just take a few minutes to read the headlines, and maybe the first one to two sentences. You’d be surprised how much you can learn about “what’s hot” from just a cursory glance. You have enough information to start asking questions and conversing with someone new.

Make the other person feel like an expert

I still remember when I realized the value of asking questions and letting someone answer them. I was flying for business, and just before taking off, I struck up a conversation with the person seated next to me. I’m not sure what started the conversation, but I wasn’t familiar with the business he was in, and I asked a question. That question led to another, then another until the end of that two-hour flight. I realized that he had “small talked” during the entire flight. We made a good connection, I had learned something new, and, as we were gathering our belongings, he complimented me for being a good conversationalist.

A savvy networker, Susan RoAne, reads the sports section in her newspaper from cover to cover every single day, even though she has zero interest in sports. “Why on earth would you subject yourself to this?” I asked her, as I am admittedly not a sports fan, either. She replied, “My networking functions are primarily attended by men. I don’t want to stay on the sidelines while important conversations are going on, conversations that invariably start with a discussion about last night’s game.”

Take a few minutes each day to browse enough headlines to arm you with enough knowledge of current events, pop culture — and yes, even sports. Use this knowledge as an ice breaker to ask questions and get conversations flowing. Using small talk is simply a good networking strategy. As a bonus, you’ll learn a lot from these conversations you might never have learned otherwise.

networking benefits

The Networking Benefits

Networking benefits outweigh the perceived obstacles. These obstacles include the time away from the office to the cost to join the networking group. However, the networking benefits far exceed these concerns. The biggest benefit of networking is building strong relationships with others. The more solid relationships you build, the more credible you become. The more your credibility grows, the more people will hire and recommend you. Therefore, there are networking benefits that affect your finances, customer spending, and the impression of the quality of your business.

The Financial Networking Benefits

Before looking at the financial networking benefits there are both soft- and hard-money costs to consider. “Hard money” includes credit cards, cash, checks, and other possessions with monetary value. The term “soft money” is used to assign value to services or the invested time you spend on your business, otherwise known as sweat equity.

The time investment in business networking also builds social capital. Businesses develop and maintain solid, professional relationships through successful networking which create the value behind social contacts. The value of your invested time – “soft money” – is actually greater than the value of your “hard money” spent. Calculate the value of soft-money investments in networking and building relationships. You will be surprised at the financial value you have delivered to your business.

Networking Benefits Include These Positive Wealth Effects

  • Added sales volume
  • Higher average transaction amount per sale
  • Greater closing ratio
  • Referrals tend to be very qualified professionals
  • Higher occurrences of leads and referrals
  • More repeat business
  • Greater positive word-of-mouth marketing benefits
  • More customer loyalty
  • Stronger community recognition
  • Greater perceived value

The Networking Benefits on the Impression of Quality

The impression of the quality of your business is powerful. Consumers are willing to pay more for services and products that they equate to be of higher quality. The impression people have about the quality of your business is enhanced through networking.

Networking allows others to share testimonials about your business and to say good things about you. They help to convey the image of quality for your business. Networking allows others to say things about you that may be considered bragging if you said them. Imagine how powerful it is when your fellow networkers believe in you, they cannot stop talking about you with people they know. Your name is passed along with more and more frequency and confidence.

Your networking efforts are rewarded in many ways. After you have repeatedly established proof of quality, you will be referred to in such a manner that will greatly enhance your customer spending, and positively affect your finances. In conclusion, these networking benefits greatly outweigh the perceived obstacles.

networking system

Use Your Networking System for Better Results in Less Time

Last week, I held a 3-day live global event to effectively “Restart the World” to help businesses navigate these challenging times. Feedback received from the event attendees said that networking will be a key element by establishing strong relationships with each other. Furthermore, those attendees who credited networking for their previous pre-pandemic success said they maintained a networking system for measuring the monetary value of their networking activity. Therefore, I advise entrepreneurs worldwide to create and use a networking system as businesses return post-pandemic to our “new normal”. I have observed over the years that those that use a networking system achieve better networking results in less time.

People who used systems generated more business. The more systematic you learn to make your networking, the more productive you can be. Building a networking system is key to building a successful business. You will need a networking system for following up, staying in touch, and tracking your networking results. Especially these days as we tend to have less face-to-face in-person networking events and fewer hours to spend with our online networking.  We need to become more efficient and more productive with our networking by using and benefiting from a networking system.

Past research and videos on networking systems

According to my research, people who had a system to track their business were more likely to have felt that networking has played a role in their success. Those who felt that networking did not play a role in their success were twice as likely to not have a system for tracking their business. This is a powerful finding for people who wish to produce a referral-based business.  Those people who do not use systems to track their business felt that they are not successful in their networking.

Furthermore, watch this classic video from 2012 to find out how creating a system for referral marketing generate substantially more business through referrals.

Finally, in another 2012 video, I discuss with my good friend and BNI Executive Director, Mark Carmody, about the more systems you incorporate into your business, the more successful you’re going to be, over time.

Survey data is based on a survey of over 12,000 people from every populated continent in the world.  This survey is the basis of the book – Business Networking and Sex.

What should you track with your networking system?

  • The organizations you belong to and the results you are getting from them.
  • The time you spend networking and working your network.
  • The amount of money you’ve made from networking.
  • The people who are sending you referrals and how much of your income they’re responsible for.

You also need systems for following up with the people you meet. Stay in touch with your network members, reward your referral sources, and help your referral sources in return.

The old saying that we “treasure what we measure” turns out to be highly relevant in networking. Developing and using a good networking system will enable you to get better networking results in much less time. Your networking system will enable you to spend less time finding new clients. Therefore, you will have more time working with your established contacts. By building your network, you can provide yourself with even more referral opportunities.

Nervous Networker

Overcoming the Nervous Networker Condition

Ultimately, the goal of networking is building relationships with other people at an emotional level to help build a business. It involves meeting and interacting with people you can know and trust. However, the nervous networker is anxious about reaching out to potential contacts and prospects. Feeling comfortable introducing yourself to total strangers is one of the biggest obstacles to successful networking. If you’re a nervous networker you’re not alone. Many people feel a bit daunted about going to a networking event or meeting lots of strangers. The good news is that there are three things you can do which will reduce your anxiety.

Acting Like a Host

In her book, Skills for Success, Dr. Adele Scheele tells about a cocktail party where she met someone hesitant to introduce himself to total strangers. Dr. Scheele suggested that he “consider a different scenario for the evening. That is, consider himself the party’s host instead of its guest.” She asked him if he were the host, wouldn’t he introduce himself to people he didn’t know and then introduce them to each other? Wouldn’t he watch for lulls in conversations, or bring new people over to an already-formed small group?

Scheele’s new acquaintance acknowledged the obvious difference between the active role of the host and the passive role of the guest. Scheele concluded that “there was nothing to stop this man from playing the role of the host even though he wasn’t the actual host.”

Don’t Act, Be

Now I know that sounds easy… but, when it comes right down to it, actually acting like the host isn’t so simple for many people. Not all individuals are good at “acting” like something they are not. Therefore, I have one important thing to add to this advice: don’t “ACT” like the host, “BE” the host.

Most of the business organizations and groups that you go to have a position that is responsible for meeting visitors. I know it sounds crazy telling someone who is uncomfortable meeting new people at a networking event to be the host. At first, it must sound a little like telling a boxer to “lean into a punch!” however, there is a big difference and it works.

Most people’s fears relating to meeting new people at networking events come from not having a proper context to introduce themselves to others. When you are the host, you don’t feel uncomfortable introducing yourself to someone you don’t know who’s at your party. So the key, in feeling comfortable, is to establish the proper context.

Become a Gate Keeper

To establish the proper context, I recommend that you volunteer to be an Ambassador, or Visitor Host, at the networking groups you belong to. An Ambassador or Visitor Host is someone who greets all the visitors and introduces them to others. Over time, this type of position will allow you to meet many people, put them together with others, and become an accomplished “gatekeeper.” Helping others connect, meet, and get want they need – will unquestionably help you build your business. Furthermore, it will do it in a way that helps others.

By using this technique, you’ll start to develop excellent networking skills and get great exposure to many business professionals in a short time.

A distinguishing characteristic of self-made millionaires is that they network everywhere. Most importantly, they do it all the time – at business conferences, at the health club, on the golf course, or with the person sitting next to them on a plane. This fact alone should motivate you to place yourself in situations where you can meet new people and do so in a way that you feel comfortable.

It’s not called net-sit, or net-eat, it’s called net-work. If you want to become a better networker, try this technique out. You will be nervous, and the act of networking might feel alien, but pushing yourself can sometimes lead to great things. You will be pleased with the results.

Networking Fundamentals

Networking Fundamentals

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

Emotional Intelligence

Build a High (EQ) Emotional Intelligence

Building your “Emotional Intelligence” also known as “Emotional Quotient” or “EQ” is extremely important right now. Emotional Intelligence is the ability we have to manage our relationships with other people. EQ is the skill we developed as business owners before the pandemic to network with others face-to-face and build our “social capital”.

However, physical isolation and working from home has led to changing the way we are networking these days. We currently cannot network in person nor meet with clients at our places of business. Instead, our networking is online and our businesses are virtual. Therefore, managing our relationships with other people by building a high-EQ is even more important than ever.

The higher your Emotional Intelligence is, the more natural your ability to network will be. You can improve your EQ by understanding and applying some important online networking concepts.

Develop a dynamic online networking style

Networking is so much more than attending the typical face-to-face meet-n-greet routine events. These days, we are not attending face-to-face events; we are networking online and by telephone. Therefore, your networking style needs to also change to maintain your social capital. Developing an online networking style that is deliberate, dynamic, and habitual will help you to build higher Emotional Intelligence.

This can be done while working from home by reading books and other internet articles about online marketing and learning from others their techniques for applying your previous word-of-mouth networking skills to networking online. Adapting your networking skills will take conscious practice and application before they become habits. Build a high-EQ by creating a dynamic plan to network online these days.

Network online appropriately 

Be sensitive to the fact that we are all in this together when building your online networking style. Businesses not used to networking online promote their company with an almost vulture-like intensity. They flood social media with direct sales ads and posts about their business to people they hardly know. This will result in lowering your Emotional Intelligence. Furthermore, the business world has changed and networking has adapted to a virtual market. We are no longer able to attend face-to-face networking events to pass out our business cards, obtain transactional leads, and ask someone the ubiquitous “what do you do?”.  Instead, we need to post regularly on our social media pages, build our relationships with others, pass referrals, and ask others “How can I help?” Understanding how to network appropriately online is another sign of a high-EQ networker.

Stay connected and follow-up with others

Picking up the phone and staying connected with clients, customers, and colleagues is an area where the high Emotional Intelligence networker excels. A skillful online networker will never miss an opportunity to follow-up after an introduction to a new business contact. I recommend that you write testimonials on the social media business pages for your referral partners. Plus, reach out and do the same for those businesses you have used both personally and professionally over the years. Leave a comment on a few of their social media posts too. I also recommend that you request your clients, customers, and colleagues to write testimonials and reviews on your social media pages too. Now is a great time to create a newsletter that you can email to all your clients about the current changes to your business, special promotions, how you are helping others, and include the URL links to all your social media pages. Ask them to like and follow each of your pages in addition to a request for testimonials from them about your business.

Following up with others on referrals (received & given) is not our favorite thing, but it is something that needs a lot of finesse and demands diligence. Pick up the phone and call. Many business people are working from home alone and do not have other people to talk to. Keeping your name, your business’s name and your expertise in front of others is very important these days. And it’s important to follow up more than once. High-EQ networkers use their telephones, social media pages and emails to network online and re-connect with each other often to build a strong long-lasting relationship.

Maintain customer loyalty

Many entrepreneurs focus so much on bringing in new business that they miss the boat on maintaining customer loyalty with gratitude. Keeping current customers coming back and referring others to you is important for business success and growth! The entrepreneur who understands this makes their customers feel valued and appreciated. They will come back and refer others to you, even if you are working from home. Becoming friends with each person with whom you do business is an indicator of a high-EQ networker.

Business owners will be referred to and promoted by others because of Emotional Intelligence and their ability to develop social capital. With online networking these days, high-EQ networkers can maintain a strong word-of-mouth based business.

shape up your business

Shape up Your Business With Networking Aerobics

It’s that time of year again when we make our “New Year Resolutions” and the world seems to be exercising more! I’ve put together a series of exercises you can consider to be networking aerobics. Diligent practice of these exercises will pay off in a healthy networking ability and improved contacts that will lead to contracts. Here are some exercises to help you to shape up your business and maintain networking momentum.

Leg lifts

Rise from your chair and get to a networking event. It might be tempting to indulge in “Cave Man” behaviors and never leave the office. This is not the best way to expand your business, much less develop a healthy word-of-mouth base.

Arm extensions

Extend your right hand from the shoulder to reach for the hand of any new contacts you meet. Shaking hands is an important part of making a new contact. Not extending the hand of friendship can be perceived negatively. It sets you apart as being aloof and cold. Just be courteous and warm, and I’m sure however you shake hands you’ll make a good impression.

Jaw flex 

Immediately after the arm extension, introduce yourself to the person you just met. Let the new contacts know who you are and what you do. Make sure to be specific and provide a benefit statement about your services. Don’t forget that a good networker has two ears and one mouth and should use both of them proportionately-so give the jaw a little break.

The splits

As you see groups of two or three people talking together, go join them and introduce yourself. However, notice if they are “open” twos and threes or “closed” twos and threes. The open twos and threes will have a gap between the individuals, almost inviting another person to join with them. The closed twos and threes will be completely self-absorbed and wouldn’t be the first place to start practicing the splits. Ask the person hosting the event, or perhaps the individual who invited you to attend, to come around with you and introduce you to clusters of people.

Drop and carry

Ask for your new contacts’ business cards. Drop them into your left pocket and carry them back to your office. I usually carry my own business cards in my right pocket and use the left pocket to carry the new contacts’ cards. This habit can spare you the embarrassment of reaching into your pocket for your card and coming up with someone else’s card. Prior to dropping the contacts’ cards in your pockets, write a note on the back of their cards that will help jog your memory about them.

Arm curls

After your networking event, follow up with a phone call to the people you met. You might wish to follow up via e-mail or by sending note cards-just do something to put you back in the new contacts’ minds.

Cool-down

After attending a networking event, you need to do a cool-down exercise as well. We recommend recording the event’s contacts in a journal. There are also computer programs which will allow you to record the results of the networking event. Referring back to the documentation from the exercises you did at the event will help you cultivate the contacts into a bumper crop of referral business.

As you attend various networking events to promote your businesses, keep these exercises in mind and remember: no pain, no gain! You’ve got to put yourself out there in order to develop a word-of-mouth-based business.

2020 International Networking Week

2020 International Networking Week ®

The 2020 International Networking Week ® is an initiative of BNI®. It is an opportunity for business owners to show appreciation for their valued customers and contacts from networking.

This will be a week of global recognition and gratitude from February 2 through 8, 2020 to thank those business owners who have helped you to grow your business while networking. Furthermore, this year’s action item is to recognize and thank those people in your BNI chapter, chamber of commerce,  and other networking organizations. Take a moment to say, “Thank You” in person, in your meeting, and on various social media platforms.
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The focus of International Networking Week is to bring together representatives of government, businesses and community leaders from around the world to network and to recognize the power of networking. Speakers will offer advice and information on how businesses can grow and succeed through good networking practices.
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The 13th Annual 2020 International Networking Week is just around the corner. Therefore, it’s time to build your powerful personal network now. Invite various business owners who have helped you to grow your business to your BNI chapter or to your networking mixer. Invite them to network and to recognize the power of networking from February 2 through 8, 2020. Check out the promo video for the 13th Annual 2020 International Networking Week. Please use the hashtag with your photos and posts: #INW2020

 

The 2020 International Networking Week theme is “One Million Thank Yous”

Expressing gratitude completes the feeling of connection. Many people in your life have helped you in one way or another. Therefore, have you thanked them? Consider sending a letter to someone telling them what their actions meant to you, even if—especially if—it happened long ago.   It costs little or nothing. Furthermore, it almost always follows suit that they will demonstrate their gratitude for what you do.

When you show an interest in others by noticing the good things they’ve done; they will be drawn to you like a magnet.  Therefore, it will accelerate the relationship-building process and enhance their overall impression of you.”

In conclusion, the goal of International Networking Week is to celebrate the key role that networking plays in the development and success of businesses across the world. Networking events are being held globally to celebrate International Networking Week. For more information about these international events during the first week of February or to promote your local networking event on our 2020 International Networking Week website please see: internationalnetworkingweek.com

networking

So why go to a networking meeting?

You go because networking is more about farming than it is about hunting. Sometimes you go to increase your visibility and to connect with people you have never met. Sometimes you go to establish further credibility with people you know. And sometimes you may go to meet a long-time referral partner and do some business. In any case, the true master networkers know that networking events are about moving through the relationship process and not just about closing deals. Visibility leads to credibility which, with time and effort, leads to profitability.

Your goal at a networking event is to make yourself memorable without talking about yourself. It sounds paradoxical, doesn’t it? But, if you know how to do it, you will stand out in people’s minds when they look back on the event. The secret is simply to ask people about themselves and their businesses. In order to make your networking efforts work, you need to embrace a “relationship networking” mentality.

Remember these ten networking tips to make yourself stand out when attending networking events:

  1. Don’t go there to sell, go there to connect.
  2. Have meaningful conversations with the people you meet.
  3. Make yourself memorable.
  4. Talk less and listen more.
  5. Follow up with people you found interesting or who you can help in some way.
  6. Don’t follow up to sell them something.
  7. Don’t show off, show interest.
  8. Meet these people in a one-to-one setting and learn more about them
  9. Ask them: “how can I help you?”
  10. Go for the long-term relationship, not the short sale.

What is the goal of your networking? If it is to build your business, then it’s all about building a relationship with people. Keep your eye on the ball. Don’t try to dazzle them with your brilliance. You can do that later.

Stand out from the crowd and impress them with your genuine interest in them, not your interest in selling to them.

new entrepreneur

New Entrepreneur Networking Tips

As a new entrepreneur, one of your primary goals is to continue to fill your pipeline with new business. One of the most cost-effective ways to do this is through networking. One of the biggest roadblocks to networking is the fear that being a new entrepreneur impedes any successful attempts at networking.  Here are a few networking tips for a new entrepreneur:

Become the host

Volunteer to be an ambassador or visitor host for a local business networking event. This can be a great way to get involved without leaving your comfort zone. By serving as a visitor host at your local chamber event, you effectively become the host of the party. Try it! You’ll find it much easier to meet and talk to new people.

Build your social capital at your desk

Online networking is a very effective way to connect with potential clients and referral sources. Social media has made it easier than ever before to connect with large numbers of people. Online networking gives new entrepreneurs a broad reach with low cost and effort. However, what online networking doesn’t do is provide a forum where relationships can deepen. It’s usually better to use social media with people only after you’ve established a relationship with them by traditional means. To develop trust, respect, and true friendship, it’s hard to beat in-person conversation.

Offer advice to break the ice

If you’re not sure how to break the ice, you might want to start by offering some free professional advice. It is possible to offer some value-added advice without coming across too sales-y.  Sharing free advice will demonstrate your expertise as a new entrepreneur. Give your prospects a couple of ideas. Don’t go overboard. When it comes to building rapport and trust, few things do it better than solid, helpful information provided out of a genuine concern for the other person.

Become a trusted source for quality referrals and contacts

Another way a new entrepreneur can ease into networking is to provide a referral or contact. This could be a direct referral (someone you know who’s in the market for another person’s services) or a solid contact (someone who might be helpful down the road).

Most new entrepreneurs, over time, naturally develop a certain level of comfort from dealings with customers, vendors, and others in their day-to-day transactions. So even people who are new to networking can form meaningful relationships and communicate with a little practice.

Bad Networking

Bad Networking Costs More Than $100,000 per Year

Today’s blog comes from a “Home Business Magazine Online” article I was quoted in, Bad Networking Costs More Than $100,000 Per Year. Here’s How to Do It Right by Dustin Siggins.

HOME BUSINESS Magazine ONLINE is loaded with content to help you start-up and succeed in a home-based business. HBM ONLINE is an advanced community for home-based entrepreneurs and business owners; people who work from home; and telecommuters. Therefore, check back often, as the content is loaded daily.

Dustin spoke with several experts about how small business owners can turn networking into company growth.  Furthermore, this article also has advice from Jon Rutenberg, Keith Ferrazzi, Becky Sheetz-Runkle, Todd Rowley, and Chuck Feddersen. I was honored to be included in this article. Below is my segment:

Be Patient

Ivan Misner, Ph.D. founded Business Networking International, which has over 250,000 members worldwide. Misner said that “people tend to use networking as a face-to-face cold-calling opportunity. That does not work. Networking is more about farming than it is about hunting.”

Misner explained that referral and network-based strategies are “about building deep relationships with people who are willing to refer to each other. If your network is a mile wide and an inch deep, you’ll never achieve the success you want. You should find a network that is wide and, in some places, deep.”

What is popular is not always right. For small business owners, networking is very popular, but it is often done wrong. Bad networking costs a minimum of $100,000 annually.

additional ways others can promote

Additional Ways Others Can Promote You

Put your networking circle to work for you with these five additional suggestions you can use to promote others to generate new business for them. When other people offer to help you spread the word about your business, have these ideas ready to go. Here are the final five examples of additional ways others can promote you and your business from my book Networking Like a Pro.

Provide you with referrals.

The kind of support you’d most like to get from your sources is, of course, referrals–names and contact information for specific individuals who need your products and services. Sources can also help by giving prospects your name and number. As the number of referrals you receive increases, so does your potential for increasing the percentage of your business generated through referrals.

Introduce you to prospects.

Your source can help you build new relationships faster by introducing you in person. She can provide you with key information about the prospect. She can also tell the prospect a few things about you, your business, how the two of you met, some of the things you and the prospect have in common, and the value of your products and services.

Follow up with referrals they have given you.

Your sources can contact prospects they referred to you to see how things went after your first meeting, answer their questions or concerns, and reassure them that you can be trusted. They can also give you valuable feedback about yourself and your products or service, information that you might not have been able to get on your own.

Serve as a sponsor.

Some of your sources may be willing to fund or sponsor a program or event you are hosting. They might let you use a meeting room, lend you equipment, authorize you to use their organization’s name, or donate money or other resources.

Sell your products and services.

Of all the kinds of support that a source can offer, the one that has the greatest immediate impact on your bottom line is selling your product or service for you. Your network member could persuade a prospect to write a check for your product, then have you mail or deliver the product to your new customer. If you do so swiftly and cordially, you may gain a new lifelong customer.

Suppose a customer you know well tells you a friend of his wants to buy your product. How should you respond? While your interest is still hot, let your friend, the customer, take your product and sell it to his friend, the prospect (if he plans to see his friend in the near future, of course).

This set of five finishes the series of 15 ways others can promote you and your business. Last week I shared the second part of this series with, “Five More Ways Others Can Promote You”. Put your networking circle to work for you with these fifteen total ways others can promote you to generate new business.


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