Networking Tactics Archives - Dr. Ivan Misner®
Nervous Networker

Overcoming the Nervous Networker Condition

Ultimately, the goal of networking is building relationships with other people at an emotional level to help build a business. It involves meeting and interacting with people you can know and trust. However, the nervous networker is anxious about reaching out to potential contacts and prospects. Feeling comfortable introducing yourself to total strangers is one of the biggest obstacles to successful networking. If you’re a nervous networker you’re not alone. Many people feel a bit daunted about going to a networking event or meeting lots of strangers. The good news is that there are three things you can do which will reduce your anxiety.

Acting Like a Host

In her book, Skills for Success, Dr. Adele Scheele tells about a cocktail party where she met someone hesitant to introduce himself to total strangers. Dr. Scheele suggested that he “consider a different scenario for the evening. That is, consider himself the party’s host instead of its guest.” She asked him if he were the host, wouldn’t he introduce himself to people he didn’t know and then introduce them to each other? Wouldn’t he watch for lulls in conversations, or bring new people over to an already-formed small group?

Scheele’s new acquaintance acknowledged the obvious difference between the active role of the host and the passive role of the guest. Scheele concluded that “there was nothing to stop this man from playing the role of the host even though he wasn’t the actual host.”

Don’t Act, Be

Now I know that sounds easy… but, when it comes right down to it, actually acting like the host isn’t so simple for many people. Not all individuals are good at “acting” like something they are not. Therefore, I have one important thing to add to this advice: don’t “ACT” like the host, “BE” the host.

Most of the business organizations and groups that you go to have a position that is responsible for meeting visitors. I know it sounds crazy telling someone who is uncomfortable meeting new people at a networking event to be the host. At first, it must sound a little like telling a boxer to “lean into a punch!” however, there is a big difference and it works.

Most people’s fears relating to meeting new people at networking events come from not having a proper context to introduce themselves to others. When you are the host, you don’t feel uncomfortable introducing yourself to someone you don’t know who’s at your party. So the key, in feeling comfortable, is to establish the proper context.

Become a Gate Keeper

To establish the proper context, I recommend that you volunteer to be an Ambassador, or Visitor Host, at the networking groups you belong to. An Ambassador or Visitor Host is someone who greets all the visitors and introduces them to others. Over time, this type of position will allow you to meet many people, put them together with others, and become an accomplished “gatekeeper.” Helping others connect, meet, and get want they need – will unquestionably help you build your business. Furthermore, it will do it in a way that helps others.

By using this technique, you’ll start to develop excellent networking skills and get great exposure to many business professionals in a short time.

A distinguishing characteristic of self-made millionaires is that they network everywhere. Most importantly, they do it all the time – at business conferences, at the health club, on the golf course, or with the person sitting next to them on a plane. This fact alone should motivate you to place yourself in situations where you can meet new people and do so in a way that you feel comfortable.

It’s not called net-sit, or net-eat, it’s called net-work. If you want to become a better networker, try this technique out. You will be nervous, and the act of networking might feel alien, but pushing yourself can sometimes lead to great things. You will be pleased with the results.

Networking Fundamentals

Networking Fundamentals

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

Emotional Intelligence

Build a High (EQ) Emotional Intelligence

Building your “Emotional Intelligence” also known as “Emotional Quotient” or “EQ” is extremely important right now. Emotional Intelligence is the ability we have to manage our relationships with other people. EQ is the skill we developed as business owners before the pandemic to network with others face-to-face and build our “social capital”.

However, physical isolation and working from home has led to changing the way we are networking these days. We currently cannot network in person nor meet with clients at our places of business. Instead, our networking is online and our businesses are virtual. Therefore, managing our relationships with other people by building a high-EQ is even more important than ever.

The higher your Emotional Intelligence is, the more natural your ability to network will be. You can improve your EQ by understanding and applying some important online networking concepts.

Develop a dynamic online networking style

Networking is so much more than attending the typical face-to-face meet-n-greet routine events. These days, we are not attending face-to-face events; we are networking online and by telephone. Therefore, your networking style needs to also change to maintain your social capital. Developing an online networking style that is deliberate, dynamic, and habitual will help you to build higher Emotional Intelligence.

This can be done while working from home by reading books and other internet articles about online marketing and learning from others their techniques for applying your previous word-of-mouth networking skills to networking online. Adapting your networking skills will take conscious practice and application before they become habits. Build a high-EQ by creating a dynamic plan to network online these days.

Network online appropriately 

Be sensitive to the fact that we are all in this together when building your online networking style. Businesses not used to networking online promote their company with an almost vulture-like intensity. They flood social media with direct sales ads and posts about their business to people they hardly know. This will result in lowering your Emotional Intelligence. Furthermore, the business world has changed and networking has adapted to a virtual market. We are no longer able to attend face-to-face networking events to pass out our business cards, obtain transactional leads, and ask someone the ubiquitous “what do you do?”.  Instead, we need to post regularly on our social media pages, build our relationships with others, pass referrals, and ask others “How can I help?” Understanding how to network appropriately online is another sign of a high-EQ networker.

Stay connected and follow-up with others

Picking up the phone and staying connected with clients, customers, and colleagues is an area where the high Emotional Intelligence networker excels. A skillful online networker will never miss an opportunity to follow-up after an introduction to a new business contact. I recommend that you write testimonials on the social media business pages for your referral partners. Plus, reach out and do the same for those businesses you have used both personally and professionally over the years. Leave a comment on a few of their social media posts too. I also recommend that you request your clients, customers, and colleagues to write testimonials and reviews on your social media pages too. Now is a great time to create a newsletter that you can email to all your clients about the current changes to your business, special promotions, how you are helping others, and include the URL links to all your social media pages. Ask them to like and follow each of your pages in addition to a request for testimonials from them about your business.

Following up with others on referrals (received & given) is not our favorite thing, but it is something that needs a lot of finesse and demands diligence. Pick up the phone and call. Many business people are working from home alone and do not have other people to talk to. Keeping your name, your business’s name and your expertise in front of others is very important these days. And it’s important to follow up more than once. High-EQ networkers use their telephones, social media pages and emails to network online and re-connect with each other often to build a strong long-lasting relationship.

Maintain customer loyalty

Many entrepreneurs focus so much on bringing in new business that they miss the boat on maintaining customer loyalty with gratitude. Keeping current customers coming back and referring others to you is important for business success and growth! The entrepreneur who understands this makes their customers feel valued and appreciated. They will come back and refer others to you, even if you are working from home. Becoming friends with each person with whom you do business is an indicator of a high-EQ networker.

Business owners will be referred to and promoted by others because of Emotional Intelligence and their ability to develop social capital. With online networking these days, high-EQ networkers can maintain a strong word-of-mouth based business.

shape up your business

Shape up Your Business With Networking Aerobics

It’s that time of year again when we make our “New Year Resolutions” and the world seems to be exercising more! I’ve put together a series of exercises you can consider to be networking aerobics. Diligent practice of these exercises will pay off in a healthy networking ability and improved contacts that will lead to contracts. Here are some exercises to help you to shape up your business and maintain networking momentum.

Leg lifts

Rise from your chair and get to a networking event. It might be tempting to indulge in “Cave Man” behaviors and never leave the office. This is not the best way to expand your business, much less develop a healthy word-of-mouth base.

Arm extensions

Extend your right hand from the shoulder to reach for the hand of any new contacts you meet. Shaking hands is an important part of making a new contact. Not extending the hand of friendship can be perceived negatively. It sets you apart as being aloof and cold. Just be courteous and warm, and I’m sure however you shake hands you’ll make a good impression.

Jaw flex 

Immediately after the arm extension, introduce yourself to the person you just met. Let the new contacts know who you are and what you do. Make sure to be specific and provide a benefit statement about your services. Don’t forget that a good networker has two ears and one mouth and should use both of them proportionately-so give the jaw a little break.

The splits

As you see groups of two or three people talking together, go join them and introduce yourself. However, notice if they are “open” twos and threes or “closed” twos and threes. The open twos and threes will have a gap between the individuals, almost inviting another person to join with them. The closed twos and threes will be completely self-absorbed and wouldn’t be the first place to start practicing the splits. Ask the person hosting the event, or perhaps the individual who invited you to attend, to come around with you and introduce you to clusters of people.

Drop and carry

Ask for your new contacts’ business cards. Drop them into your left pocket and carry them back to your office. I usually carry my own business cards in my right pocket and use the left pocket to carry the new contacts’ cards. This habit can spare you the embarrassment of reaching into your pocket for your card and coming up with someone else’s card. Prior to dropping the contacts’ cards in your pockets, write a note on the back of their cards that will help jog your memory about them.

Arm curls

After your networking event, follow up with a phone call to the people you met. You might wish to follow up via e-mail or by sending note cards-just do something to put you back in the new contacts’ minds.

Cool-down

After attending a networking event, you need to do a cool-down exercise as well. We recommend recording the event’s contacts in a journal. There are also computer programs which will allow you to record the results of the networking event. Referring back to the documentation from the exercises you did at the event will help you cultivate the contacts into a bumper crop of referral business.

As you attend various networking events to promote your businesses, keep these exercises in mind and remember: no pain, no gain! You’ve got to put yourself out there in order to develop a word-of-mouth-based business.

2020 International Networking Week

2020 International Networking Week ®

The 2020 International Networking Week ® is an initiative of BNI®. It is an opportunity for business owners to show appreciation for their valued customers and contacts from networking.

This will be a week of global recognition and gratitude from February 2 through 8, 2020 to thank those business owners who have helped you to grow your business while networking. Furthermore, this year’s action item is to recognize and thank those people in your BNI chapter, chamber of commerce,  and other networking organizations. Take a moment to say, “Thank You” in person, in your meeting, and on various social media platforms.
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The focus of International Networking Week is to bring together representatives of government, businesses and community leaders from around the world to network and to recognize the power of networking. Speakers will offer advice and information on how businesses can grow and succeed through good networking practices.
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The 13th Annual 2020 International Networking Week is just around the corner. Therefore, it’s time to build your powerful personal network now. Invite various business owners who have helped you to grow your business to your BNI chapter or to your networking mixer. Invite them to network and to recognize the power of networking from February 2 through 8, 2020. Check out the promo video for the 13th Annual 2020 International Networking Week. Please use the hashtag with your photos and posts: #INW2020

 

The 2020 International Networking Week theme is “One Million Thank Yous”

Expressing gratitude completes the feeling of connection. Many people in your life have helped you in one way or another. Therefore, have you thanked them? Consider sending a letter to someone telling them what their actions meant to you, even if—especially if—it happened long ago.   It costs little or nothing. Furthermore, it almost always follows suit that they will demonstrate their gratitude for what you do.

When you show an interest in others by noticing the good things they’ve done; they will be drawn to you like a magnet.  Therefore, it will accelerate the relationship-building process and enhance their overall impression of you.”

In conclusion, the goal of International Networking Week is to celebrate the key role that networking plays in the development and success of businesses across the world. Networking events are being held globally to celebrate International Networking Week. For more information about these international events during the first week of February or to promote your local networking event on our 2020 International Networking Week website please see: internationalnetworkingweek.com

networking

So why go to a networking meeting?

You go because networking is more about farming than it is about hunting. Sometimes you go to increase your visibility and to connect with people you have never met. Sometimes you go to establish further credibility with people you know. And sometimes you may go to meet a long-time referral partner and do some business. In any case, the true master networkers know that networking events are about moving through the relationship process and not just about closing deals. Visibility leads to credibility which, with time and effort, leads to profitability.

Your goal at a networking event is to make yourself memorable without talking about yourself. It sounds paradoxical, doesn’t it? But, if you know how to do it, you will stand out in people’s minds when they look back on the event. The secret is simply to ask people about themselves and their businesses. In order to make your networking efforts work, you need to embrace a “relationship networking” mentality.

Remember these ten networking tips to make yourself stand out when attending networking events:

  1. Don’t go there to sell, go there to connect.
  2. Have meaningful conversations with the people you meet.
  3. Make yourself memorable.
  4. Talk less and listen more.
  5. Follow up with people you found interesting or who you can help in some way.
  6. Don’t follow up to sell them something.
  7. Don’t show off, show interest.
  8. Meet these people in a one-to-one setting and learn more about them
  9. Ask them: “how can I help you?”
  10. Go for the long-term relationship, not the short sale.

What is the goal of your networking? If it is to build your business, then it’s all about building a relationship with people. Keep your eye on the ball. Don’t try to dazzle them with your brilliance. You can do that later.

Stand out from the crowd and impress them with your genuine interest in them, not your interest in selling to them.

new entrepreneur

New Entrepreneur Networking Tips

As a new entrepreneur, one of your primary goals is to continue to fill your pipeline with new business. One of the most cost-effective ways to do this is through networking. One of the biggest roadblocks to networking is the fear that being a new entrepreneur impedes any successful attempts at networking.  Here are a few networking tips for a new entrepreneur:

Become the host

Volunteer to be an ambassador or visitor host for a local business networking event. This can be a great way to get involved without leaving your comfort zone. By serving as a visitor host at your local chamber event, you effectively become the host of the party. Try it! You’ll find it much easier to meet and talk to new people.

Build your social capital at your desk

Online networking is a very effective way to connect with potential clients and referral sources. Social media has made it easier than ever before to connect with large numbers of people. Online networking gives new entrepreneurs a broad reach with low cost and effort. However, what online networking doesn’t do is provide a forum where relationships can deepen. It’s usually better to use social media with people only after you’ve established a relationship with them by traditional means. To develop trust, respect, and true friendship, it’s hard to beat in-person conversation.

Offer advice to break the ice

If you’re not sure how to break the ice, you might want to start by offering some free professional advice. It is possible to offer some value-added advice without coming across too sales-y.  Sharing free advice will demonstrate your expertise as a new entrepreneur. Give your prospects a couple of ideas. Don’t go overboard. When it comes to building rapport and trust, few things do it better than solid, helpful information provided out of a genuine concern for the other person.

Become a trusted source for quality referrals and contacts

Another way a new entrepreneur can ease into networking is to provide a referral or contact. This could be a direct referral (someone you know who’s in the market for another person’s services) or a solid contact (someone who might be helpful down the road).

Most new entrepreneurs, over time, naturally develop a certain level of comfort from dealings with customers, vendors, and others in their day-to-day transactions. So even people who are new to networking can form meaningful relationships and communicate with a little practice.

Bad Networking

Bad Networking Costs More Than $100,000 per Year

Today’s blog comes from a “Home Business Magazine Online” article I was quoted in, Bad Networking Costs More Than $100,000 Per Year. Here’s How to Do It Right by Dustin Siggins.

HOME BUSINESS Magazine ONLINE is loaded with content to help you start-up and succeed in a home-based business. HBM ONLINE is an advanced community for home-based entrepreneurs and business owners; people who work from home; and telecommuters. Therefore, check back often, as the content is loaded daily.

Dustin spoke with several experts about how small business owners can turn networking into company growth.  Furthermore, this article also has advice from Jon Rutenberg, Keith Ferrazzi, Becky Sheetz-Runkle, Todd Rowley, and Chuck Feddersen. I was honored to be included in this article. Below is my segment:

Be Patient

Ivan Misner, Ph.D. founded Business Networking International, which has over 250,000 members worldwide. Misner said that “people tend to use networking as a face-to-face cold-calling opportunity. That does not work. Networking is more about farming than it is about hunting.”

Misner explained that referral and network-based strategies are “about building deep relationships with people who are willing to refer to each other. If your network is a mile wide and an inch deep, you’ll never achieve the success you want. You should find a network that is wide and, in some places, deep.”

What is popular is not always right. For small business owners, networking is very popular, but it is often done wrong. Bad networking costs a minimum of $100,000 annually.

additional ways others can promote

Additional Ways Others Can Promote You

Put your networking circle to work for you with these five additional suggestions you can use to promote others to generate new business for them. When other people offer to help you spread the word about your business, have these ideas ready to go. Here are the final five examples of additional ways others can promote you and your business from my book Networking Like a Pro.

Provide you with referrals.

The kind of support you’d most like to get from your sources is, of course, referrals–names and contact information for specific individuals who need your products and services. Sources can also help by giving prospects your name and number. As the number of referrals you receive increases, so does your potential for increasing the percentage of your business generated through referrals.

Introduce you to prospects.

Your source can help you build new relationships faster by introducing you in person. She can provide you with key information about the prospect. She can also tell the prospect a few things about you, your business, how the two of you met, some of the things you and the prospect have in common, and the value of your products and services.

Follow up with referrals they have given you.

Your sources can contact prospects they referred to you to see how things went after your first meeting, answer their questions or concerns, and reassure them that you can be trusted. They can also give you valuable feedback about yourself and your products or service, information that you might not have been able to get on your own.

Serve as a sponsor.

Some of your sources may be willing to fund or sponsor a program or event you are hosting. They might let you use a meeting room, lend you equipment, authorize you to use their organization’s name, or donate money or other resources.

Sell your products and services.

Of all the kinds of support that a source can offer, the one that has the greatest immediate impact on your bottom line is selling your product or service for you. Your network member could persuade a prospect to write a check for your product, then have you mail or deliver the product to your new customer. If you do so swiftly and cordially, you may gain a new lifelong customer.

Suppose a customer you know well tells you a friend of his wants to buy your product. How should you respond? While your interest is still hot, let your friend, the customer, take your product and sell it to his friend, the prospect (if he plans to see his friend in the near future, of course).

This set of five finishes the series of 15 ways others can promote you and your business. Last week I shared the second part of this series with, “Five More Ways Others Can Promote You”. Put your networking circle to work for you with these fifteen total ways others can promote you to generate new business.


Home-based Business

Home-based Business Networking

I’m often asked these days about how to network and build a referral business as a home-based business owner. During the eight years I worked from home (The photo is the home I started BNI in), I learned a great deal about the pros and cons of working from home and how it related to my networking efforts. Although most of the networking techniques that work for any business work for most home-based businesses, there are at least two important issues that I think apply to a home-based business more than any other.

Promoting My Home-based Business

My opinion in this area rubs some home-based business owners the wrong way, but I feel strongly about it: When networking, I don’t recommend you share that you run a home-based business. I believe telling people you meet in networking environments that you “work from home” has either a neutral or a negative impact because it either doesn’t matter to them, or they’re not impressed that you operate your business out of your house.

When I worked from home, I rarely, if ever, met anyone who said, “Oh, fantastic, you work from home–I must do business with you!” Working from home was just not something that I found made people “want” to do business with me. Therefore, why should it be emphasized when meeting people through networking?

Often, when I attend a networking function, I see someone stand, say what they do, how people can refer them and then add at the end that he or she runs a home-based business. I believe that bit of information will generally have no impact or a negative impact on what people think of your potential abilities–it almost never has a positive impact on people wanting to do business with you.

The Cave-Dweller Syndrome.

I find that many home-based business owners seriously suffer from Cave-Dweller Syndrome. Home-based business owners who want to build your business through word of mouth, you have to be visible and active in the community by participating in various networking groups and/or professional associations that will get you out of your cave. These kinds of groups include Casual Contact Networks (like your local chamber of commerce), Business Development Networks (like my own BNI), professional organizations (almost all professions have one), and service clubs (like the Rotary or Lions Clubs).

Look for other ways to be very visible in your circle of influence. For example, be active in your child’s school PTA or your church. Keep your eye open for opportunities to be involved in groups of people who come together for a common cause.

The bottom line is, networking doesn’t change too much whether your business is based from home or a corporate location. The dynamics of developing a strong word-of-mouth-based business transcend your business location. The caveat for the home-based business owner is that you’ll have to be even more diligent and focused on finding those networking opportunities.

 

Five More Ways Others Can Promote

Five More Ways Others Can Promote You

If you’re like most people, you aren’t prepared to accept help at the moment it’s offered. You let an opportunity slip by because you haven’t given enough thought to the kinds of help you need. When help is offered, it’s to your advantage to be prepared and to respond by stating a specific need. Don’t let the next opportunity for others to help slip through your fingers! Being prepared with some simple examples of five more ways others can promote you and your business from my book Networking Like a Pro that can make a real difference in the success of your business.

Make initial contact with prospects and referral sources.

Instead of just giving you the phone number and address of an important prospect, a network member can phone, email or meet the prospect first and tell them about you. When you make contact with the prospect, he will be expecting to hear from you and will know something about you. Better yet, your source can help you build new relationships faster through a personal introduction to that person. Ideally, they would pro­vide you with key information about the prospect while also telling the prospect a few things about you, your business and some of the things you and the prospect have in common.

Arrange a meeting on your behalf.

When one of your sources tells you about a person you should meet or someone you consider a key contact, they can help you immensely by coordinating a meeting. Ideally, they’ll not only call the contact and set a specific date, time and location for the meeting, but they’ll also attend the meeting with you.

Publish information for you.

Network members may be able to get information about you and your business printed in publications they subscribe to and in which they have some input or influence. For example, a referral source who belongs to an association that publishes a newsletter might help you get an article published or persuade the editor to run a story about you. Many companies showcase topic-specific experts in their newsletters; you could become the expert in your field for some of these.

Form strategic alliances with you.

Of all the kinds of support that a source can offer, this one has the greatest potential for long-term gain for both parties. When you engage in a strategic alliance, you’re developing a formal relationship with another business owner that says you’ll refer him busi­ness whenever possible and they’ll do the same. This works best in businesses that are complementary.

For example, a handyman would find advantages in forming an alliance with a real estate agent, because they continually encounter people who need home repair work done. Conversely, a handyman probably deals with homeowners who are considering selling their homes after the handyman is finished making repairs. Such strategic alliances can work with a number of other businesses (CPAs and financial advisors, mortgage brokers and real estate agents, hotel salespeople and event planners and so on). The key is to find the person with the right complementary busi­ness and then make it work for both of you.

Connect with you through online networks.

When people connect with you online, you can notify them about your events or projects and you can receive the same kind of information from them. They can see your business profile and biographical data and can refer you to people in their networks. Once con­nected, they can provide recommendations and testimonials for the rest of your network to view.

Last week I shared the first part of this series with, “Five Ways Others Can Promote You”. Put your networking circle to work for you with these additional ways others can promote you to generate new business. When other people offer to help you spread the word about your business, have these ten ideas ready to go. 

 

ways others can promote

Five Ways Others Can Promote You

Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know?” and you responded with, “Thank you. Now that you mention it, there are a few things I need” or did you say, “Well, thanks, I’ll let you know”? If you’re like most of us, you aren’t prepared to accept help at the moment it’s offered. Before you can do so, you have to make the connection between specific items or services you need and the people who can supply them. Systematic referral marketing helps you do that by determining, as precisely as possible, the types of help you want and need. Some are simple, cheap and quick; others are complex, costly and time-consuming. Here are some examples of the ways others can promote you and your business from my book Networking Like a Pro.

Display or distribute your literature and products.

Your sources can exhibit your marketing materials and products in their offices or homes. If these items are displayed well, such as on a counter or a bulletin board, visitors will ask questions about them or read the information. Some may take your promo­tional materials and display them in other places, increasing your visibility. A dry cleaner attaches a coupon from the hair salon next door to each plastic bag he uses to cover his customers’ clothing; a grocery store includes other businesses’ marketing literature in or on its grocery bags or on the back of the printed receipt.

Make an announcement.

When attending meetings or speaking to groups, your sources can increase your visibility by announc­ing an event you’re involved in or a sale your business is con­ducting or by setting up exhibits of your products or services. They can also invite you to make an announcement yourself.

Invite you to attend events.

Workshops and seminars are oppor­tunities to increase your skills, knowledge, visibility, and contacts. Members of personal or business groups you don’t belong to can invite you to their events and programs. This gives you an opportunity to meet prospective sources and cli­ents. Even better, they could invite you to speak at their event, effectively positioning you as an expert in your field.

Endorse your products and services.

By telling others what they’ve gained from using your products or services or by endorsing you in presentations or informal conversations, your network sources can encourage others to use your products or services. If they sing your praises on an MP3, a DVD or social media, so much the better.

Nominate you for recognition and awards.

Business professionals and community members are often recognized for outstand­ing service to their profession or community. If you’ve donat­ed time or materials to a worthy cause, your referral sources can nominate you for service awards. You increase your visi­bility both by serving and by receiving the award in a public expression of thanks. Your sources can inform others of your recognition by word of mouth or in writing.

Put your networking circle to work for you with these five ways others can promote you to generate new business. When other people offer to help you spread the word about your business, have these ideas ready to go. 

Part 2: Five more ways others can promote you

Part 3: Additional Ways Others Can Promote You

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