Is It Really All About the Customer?–YES!

In this video, I discuss a recent e-mail I received from a friend and colleague which really surprised me and made me realize that sometimes things which I think are totally and completely self evident to others may not actually be obvious to some people at all.

In my mind, it’s completely clear and non-debatable that that the customer is the most important entity when it comes to the success of any given business.  Realistically, however, it’s quite common for business owners to get caught up in the aspects of business they think take precedence over everything else when challenges arise and it’s easy to forget that the most important aspect of business is ALWAYS the people paying for the service.

In this short video, I explain why, in business, the customer is hands down the most important player in the game.  It’s not that the customer is always right–believe me, they’re not–but without the customer, you have no business.  If you are conducting your business with the belief that you, your business partners, your franchisor, your vendors, or anyone else is more important to your success than the customer then, I hate to break it to you, but that belief is absolutely bunk.  Even the legendary Henry Ford acknowledged during his lifetime that the customer is the ultimate key component in business–watch the video now to see what he had to say about this topic and, also, I’d love to hear your thoughts on this topic so please leave your feedback in the comment forum.  Thanks!

4 thoughts on “Is It Really All About the Customer?–YES!

  1. A very good reminder of why we are in business. The customer definitely has to be #1 because without customers, you have NO business. You must truly believe in your product, in the company you represent, and in yourself. If not to any of these, then the customer will eventually see through you. Be honest and fair with them. Thanks, Dr. Misner, for such a good reminder.

  2. In project management there is generally a further differentiation between people paying for a service or product and people using it. Quite often these are not the same people and they also have different needs that have to be fulfilled to make them both happy which is also mandatory, although only one party owns and spends the money.

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