why

Why You Do What You Do Is Your Key to Successstring(45) "Why You Do What You Do Is Your Key to Success"

Your why is the most important thing you need to determine. It is the reason you do the things that you do and why you are successful. There has probably been someone in your life – a coach, grandparent, teacher, aunt, or spiritual mentor – who’s made a difference for you. It may have been when you were young (it generally is) – it may have been recently. It may have been a positive experience or it may have been very negative. Either way, it is your “why” for what you are passionate about.

I’ve certainly had people who have made a significant difference in my life. One of those people in my life was my freshman high school teacher, Mr. Romero, at Gladstone High School in Southern California. Mr. Romero taught history and that class was the one that selected the student council representative for the freshmen. I had run for student council numerous times in junior high school and I was soundly defeated each time. The elections weren’t even remotely close. In fact, I came in dead last every time. Each election was a humiliating experience that left an indelible impression on me. So, by the time high school rolled around, I had no intention of running for student council ever again.

Why Mr. Romero

The first week of freshman history class, our teacher, Mr. Romero asked all the students, “Since we pick the freshman student council representative from this year’s history class, are there any volunteers for the position? Who would like to do it?” And nobody volunteered. Finally one of the prettiest, most popular girls in the class said, “Oh, Mr. Romero, you know, I would do it but I’m just so busy! I don’t have the time to do something like that.” Our teacher replied, “That’s OK, you don’t have to do it… But if no one’s interested in volunteering, as the teacher I get to pick. Are you okay with that?”

The students came back with cheers, “Yeah, yeah, yeah – you go ahead and pick!” So the teacher looked around the class, he paused at me, and looking me straight in the eyes he said, “Ivan, I bet you would love to do this, wouldn’t you?” I replied, “Well, um, well, yeah, I kind of would, Mr. Romero.” My momentary elation was immediately squashed when the entire class, almost in unison, moaned, “Oh no, not Ivan!” Even the too-busy popular girl stood up and said, “No, no, Mr. Romero, you know what – I’m actually not that busy. If you’re going to pick Ivan, I can do it, after all!” Of course, while she’s saying all this I’m thinking to myself: “Hello, you all see me sitting here, right?” But I couldn’t actually open my mouth to speak. I just sat there, quiet and embarrassed, holding my breath. Have you ever had a moment like this? Where you felt so small you just wanted to slip underneath the carpet? That was how I felt at that moment.

I Lacked Confidence

It’s important to put this experience in context. Today, I’m an author, speaker, and fairly successful businessman with franchises on every populated continent of the world. But remember, this was happening to me, a 13-year-old. I lacked confidence, I felt like I didn’t fit in at all, and I couldn’t get a chance to prove myself at something I really wanted to do. Just imagine, for a moment, how humiliating this was for me. I didn’t have the advantage of peeking into the future to know where I would end up. I have to tell you, it was a raw, exposed moment.

Somehow, Mr. Romero understood that and he gave the ever-popular girl a withering look and said, “No, you had your chance to volunteer and you didn’t take it. So I’m empowered to pick a representative, and I pick Ivan. He’s the student representative! Now, open your books and turn to chapter two”

Despite the grumbles rolling through the classroom, Mr. Romero’s decision was final. I was the Student Council Representative. My teacher believed that I could do a good job. I took a deep breath and knew I would work hard – really hard—to prove him right. When the year-end Student Council elections came around for the following year, I decided to do something I had vowed to never do again – I ran for Student Council. That same class who loudly protested my appointment voted me in for another year, by a landslide! As a matter of fact, I won every election in high school after that: Student Council, Activities Director, Student Body President – every one.

My Emotionally Charged Connection

It all started with Mr. Romero seeing something in me that I had not been able to see in myself. By giving me that chance, he infused confidence in me and that made a big difference in my life. I gained leadership skills and learned responsibility by being involved in those school projects that I had to take from the beginning to the end. Mr. Romero positively influenced my life by giving me the opportunity to succeed. He didn’t do the hard work for me, but he opened the door for me. He gave me a chance to excel. To succeed. To show what I was capable of doing.

Years later, I knew this was an important experience in my life but I never realized how seminal it truly was to the man that I would become. It wasn’t until a few years ago at an Asentiv seminar where everyone was going through their Emotionally Charged Connection to why they do what they do, that I came to realize that my entire life’s work was in fact, a reflection of what Mr. Romero did for me as a young man.

Every book I’ve written or business I’ve started has been an attempt to give other people an opportunity to succeed, to excel, to accomplish what they want to accomplish in life. I can’t “make” someone successful. Only they can do that. I can, however, provide the system, the process, and the opportunity for them to achieve their dreams. I have been continuously reliving what Mr. Romero did for me and I never even knew it – until I looked deeply into my “why.”

Your why is the most important thing you can figure out right now. It is the reason you do the things that you are passionate about. If you don’t know that – you can never completely fulfill your personal and professional dreams.

success

The Real Secret to Success Isn’t Really a Secretstring(54) "The Real Secret to Success Isn’t Really a Secret"

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success.

The Secret To Success 

When I was interviewing average business owners and entrepreneurs for my book, Masters of Success, I asked thousands of them what they felt the “secret” to success was. They generally told me things like: vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal achievement in business, sports, or science. They generally told me that success involved things like: vision, goals, passion, persistence, and systems. Sound familiar?

This made me very curious. I was teaching at a California State University in the Los Angeles area. I asked hundreds of college students what they thought was the secret to success. These were all undergraduate students in business with little or no real-world business experience. What I found amazing was that they also said success involved things like: vision, goals, passion, persistence, and systems!

Everyone I interviewed or wrote about regarding the secret to success gave me virtually the same answer. If we all know what it takes to be successful, why are we not all successful?

What Makes Someone Successful

I have found that many people are looking for some mysterious and ever-elusive secret to success beyond what they already sense to be important. The truth is, there is no great mystery. In fact, very often “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination — an uncommon focus on something that less successful people simply take for granted or pay lip service to.

Even when the ideas are easy to understand, they often don’t get implemented. People think there must be something more. After I presented a keynote speech in Sweden years ago, a woman in the audience came up to me and said, “Everything you said makes so much sense. Much of it was about things that I’ve heard were important to do, but I never did them because they seemed too simple. I thought there had to be more to it than that, that the road to success was much more complicated and daunting. So I wasted valuable time looking for some secret”. Then she said, “I don’t understand why people often find it easy to make things so difficult. Myself included”.

Success comes to those who have not only a passion and a vision, but who also have a persistence and a commitment to perform the fundamentals over and over. They continue to work and learn until they can perform these fundamentals flawlessly. In the end, being successful is not about being different or having secret knowledge. In the end, everybody knows what the goal is and how to achieve it. This is common knowledge, and it’s been around for a long, long time. Success is about knowing these things and achieving them without giving up, making excuses, or getting sidetracked. 

success

The Three Laws for Entrepreneurial Successstring(42) "The Three Laws for Entrepreneurial Success"

After four decades in the business world, I have found that three laws truly summarize an entrepreneur’s recipe for success: Passion, People, & Process.

Passion: The 1st Law for Entrepreneurial Success

First, you must be passionate about what you deliver to your customers and clients. Nothing great in life has ever been accomplished without passion. This starts by making sure you and your team are working in your flame and not in your wax. When people are working in their flame, they are on fire. It shows in the way they act, and it shows in the way they speak about what they do. When people are working in their wax, it takes all their energy away. You can see it in the way they act and the way they speak.

Not long ago, I had someone say to me they were training people in their company on how to do something very important. After they did the training about 10 times, they were getting bored. That worried me at first because it sounded like “training” was this person’s wax. So I asked him some questions. He said he really enjoyed the training, but teaching the same material over and over caused his boredom. He didn’t know what to do about it. I told him two things:

  • Sell the Sizzle

The next time he does the training, recognize that this might be the 11th time he’s done the presentation, but it is the first time that particular audience has ever heard it. I asked him to think about how excited he was when he was the one learning this content for the first time. Embrace that feeling and make sure the team feels the excitement of learning this content for the first time as well.

  • Re-live the Story

Storytelling is an important part of teaching your team new ideas. Make sure to “re-live” the story – don’t just “re-tell” the story. Re-living the story gives you that same excitement as when you first experienced it or heard it. It is that kind of passion that you need to apply to your business.

I saw him about a year later. He had now done the training dozens and dozens of times. He told me that my advice completely changed his approach and the people in his company who went to his training came out supercharged about the organization. It gave him great joy to see the “lights turn on” when he trained employees. This is what happens when you are passionate about the service you have to offer.

People: The 2nd Law for Entrepreneurial Success

People are the next piece of the formula. They are the most valuable asset for virtually every company in the world. People drive the engine of a business. To me, this means at least two things:

  • Constantly pour into your team

Help them improve their performance by supporting them through training and mentoring. Entrepreneurs who make sure their people receive proper mentoring are going to be more successful. We all have people in our lives that are “in our story.” These are people who have given us little nuggets of help or major support in some way. These are people who helped us be a better version of ourselves. A great entrepreneur, however, recognizes that the true measure of mentorship is not who is in our story, but rather whose story are we in? Whose life have we changed in some way to help them be a better version of themselves?

  • Be a culture champion

An organization’s culture is the secret sauce to great companies. It is the DNA of an organization. Make sure that the core values of the business are infused into the hearts and minds of the people throughout your organization. If you have healthy organizational core values and you strive hard to share them and live them, you help to form a team of people who will be loyal to the organization’s values as well. When this happens, make sure to treat that loyalty like royalty in the organization.

Process: The 3rd Law for Entrepreneurial Success

Lastly, it is about the process. Having good systems in place allows people to engage in their passion to deliver quality performance. The process is important. Systems are important. Here are two thoughts about the process:

  • Collaboration

While process and systems are important, it is also important to understand that you must apply the processes more like Mandela than Attila. In other words, don’t be a tyrant in the application of your systems. When I was 13 years old, my mother gave me a paperweight which is still sitting on my desk to this day. It says, “Diplomacy is the art of letting someone else have your way.” She told me this was about collaboration, not manipulation. It was about working with people to help achieve success for everyone.

  • Innovation

Check your processes regularly. Don’t be enslaved to old practices. Many times, I’ve seen companies create incredibly cumbersome processes that are demoralizing to people in the organization. Here, it is important that the entrepreneur listens to their team when they say that a process is complicated. Have mechanisms in place to ensure communication. I have found that having advisory bodies in place representing the people who perform the work, as well as those who receive the service, truly helps to deliver a better product. I also recommend that you go in and actually perform the process yourself to see what they see. That can truly be an enlightening experience.

If you create an organization that executes well in these three areas: passion, people, and process; you will be a force to reckon with. You will become a leader in your industry, and you will create an amazing enterprise.

Networking Fundamentals

Networking Fundamentalsstring(23) "Networking Fundamentals"

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

Success Principles Masterclass

The Success Principles Masterclassstring(34) "The Success Principles Masterclass"

Fellow Transformational Leadership Council (TLC) member and friend, Jack Canfield, discusses his book, “The Success Principles Workbook” with me in this video and Jack invites you to join him on his Success Principles Masterclass a live webinar with Jack Canfield on Thursday, April 2, 2020, at 12:30 pm Pacific Time.
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Most people need some kind of guidance when reading Jack’s original book, “The Success Principles“. That is why Jack is releasing his “The Success Principles Workbook” this week.
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The Success Principles Workbook

This workbook contains 17 core principles of success. Plus, Jack provides weekly activities with step-by-step instructions, self-discovery exercises, and worksheets to keep you on a path to success.

You’ll discover:

  • The 7 major areas of life where planning will give you the most joy, the greatest prosperity, and the highest impact for good.
  • The one thing that will bring YOU success where others have failed
  • Why believing what you want is critical — and how to create this belief
  • The actual plan you need to follow — with the book as your guide
  • Plus, there are other bonuses, too, which you can read on Jack’s website

 

The workbook activities fall in the exact order you need to do to get the best results. If you take it one step at a time, over a number of weeks, you can fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, This indispensable book will provide the clarity and activities you’ve been seeking to give you the future you’ve always wanted. Plus, I have a contribution to the second edition of The Success Principles Workbookstarting on page 356.

This Workbook is an amazing tool to help you get where you want to be. Whether you are looking to increase your confidence, build your business, discover your passion and purpose, or simply get clear on your dreams and goals, anyone who wants to achieve their success principles in life must read this book. 

 TLC

choices

Work Hard and Make Better Choicesstring(33) "Work Hard and Make Better Choices"

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

I knew someone who was constantly lamenting her “bad luck”.  She wasn’t happy with the various jobs that she had over the years, her personal life was a shambles, she was almost thirty, hadn’t completed college, and constantly had money problems.  She often blamed situations or other people for the various predicaments that she was in.  However, the glaringly obvious truth was that although she worked fairly hard, she continually made horrible choices.  One day she would complain about money and then the next day she’d buy something totally extravagant and completely unnecessary.  The next week she’d complain about not being able to get a good job while showing up to work an hour late for personal reasons (which happened regularly).

From time to time she’d talk to me about her issues and I’d point out the choices she made that led to the current problem at hand.  Each time she’d pay lip service to acknowledge the connection, but the truth is she never took ownership for the real problem – her choices.  She once lamented “why me, why me, I deserve better!”  I didn’t offer my opinion on this question, but what I wanted to tell her was that “everyone feels like they ‘deserve better’ at some point in their life – get over it, stop complaining and start really doing something about it.  Work hard and make better choices!”

I’ve had the opportunity during my career to work with thousands of people who have experienced varying degrees of success in their lives.  Success is not an entitlement. One of the recurring themes I see with these people is that they plan their work and work their plan. That is, they think through their choices, make the best ones they can with the information they have, and then work hard to carry those choices out.

The Secret to My Luck

Not long ago I was talking to someone I’ve known for years about the growth of my business and some other personal goals I’ve recently met and he said, “Man you’re lucky.  It must be nice.”

I responded to him by saying “Yea, I’m lucky, let me tell you the secret to my luck…”

“First, I went to college for ten years.  During that time, I started my own business and worked really long hours for two decades.  Along the way, I mortgaged my house a couple of times for the business and I wrote five books.  You too can have this kind of luck.  All you need to do is apply this kind of effort to whatever you do and you can be just as lucky.”

He laughed and said, “Okay, Okay, I get it!!”  Did he really get it?  I don’t think so, because he hasn’t changed his behavior or started making different choices.  If being successful was easy – everyone would have the success they think they deserve.

Working hard is only the first part of success. Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

success

Success Is Not An Entitlementstring(29) "Success Is Not An Entitlement"

Everyone wants some degree of success.  They might want it in different forms, but I’ve never met anyone who didn’t want to be successful in or at something important in their lives.  This is good because I believe that everyone’s entitled to pursue success; but, success itself is not an entitlement.

It is largely determined by our hard work and our choices.  I know many people who work hard but make bad choices.  It’s amazing how many of them think they deserve to be more successful because they feel like they’ve worked so hard.  On the other hand, I don’t know very many, if any, successful people who have made good choices but didn’t work hard.

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

When I was the CEO for BNI, I knew that the choices I made were important to the business.  The decisions I made impacted hundreds of employees, franchise owners, and associates as well as hundreds of thousands of BNI members around the world.  I remember back then talking to a good friend and mentor about some tough decisions I had to make and my concerns about them.  He gave me some great advice.  He said, “Not every decision you make has to be a good one.  Just make sure that you make more good ones than bad ones and when you make a bad one – minimize the impact by fixing it quick.”

Wow!  This was great advice.  It’s advice that squarely hits the point about working hard and making good choices.  Not every choice you make has to be on the mark.  However, enough of them do in order for you to get the kind of results you want.  Some of my biggest lessons in business have come from my losses, not my successes.  Generally, neither had much to do with luck but instead, with the choices I made or the commitment I gave to the project.

It is not being lucky

For most of the 30 plus years of running BNI, I didn’t feel very lucky or incredibly successful.  It took time, effort, hard work, and fairly decent choices before I felt any modicum of success.  The problem is that many people want to go from point A to point Z and bypass all the challenges in between.  They work hard, therefore “deserve” the success they want.

Success is not an entitlement.   It’s not a “right” or a “claim” that we should have.  Oh, people have the right to “pursue” success – but that’s it.  Success is most often earned. It is not handed over because you are entitled.

I remember years ago when my son was nine years old I asked him, “Trey, what’s the secret to success?”  He said, in a young boy’s slightly bored sing-song tone – “the secret to success without hard work and good choices is still a secret, Dad.  Can I go out and play now?”

Engines

Are the People Trying to Enter Your Room Engines or Anchors?string(60) "Are the People Trying to Enter Your Room Engines or Anchors?"

Over the years I’ve recognized that there are some people who are positive and supportive individuals that I really want to be around.  They are solutions focused relating to most problems and are almost always willing to talk through challenges with a positive end in mind.  These people are engines.  They help me be my best self and they motivate me to drive forward.

I’ve also noticed, as I’m sure you have, that there are some people who complain as though it were an Olympic event (for the record – it’s not!).  They tend to be negative, argumentative, and obsessed with problems.  I’ve learned not to spend much time with these people because they focus on all the things that are wrong relating to most challenges.   If all someone does is focus on problems – they become an expert on problems and not on the solutions.   These people are anchors, they hold me back and weigh me down.

Who do you surround yourself with: engines or anchors?

This is an important question for everyone.  It’s particularly important if you are trying to build a powerful personal network of people around you.  Is your network full of people who are engines helping you go to the next level in your life or your career?  Or, are they anchors weighing you down with the plethora of issues, problems, and complaints? Do they hold you back, or do they drive you forward?

The funny thing here is that no-one thinks they’re an anchor.  No one!  Of course, they’ll tell you that they are an engine – they just do not like the direction you are going and that’s why they come across the way they do.  For the record – they’re an anchor – with a motor attached. My advice is to call for “all hands on deck,” cut loose the anchors in your life, partner up with your fellow engines and go full-speed ahead.

Doorman

This is where your Doorman comes in. Your Doorman is looking for engines, people helping you go to the next level in your life. Your Doorman should forbid entrance to the anchors, people weighing you down with a plethora of issues, problems, and complaints.

This is just a little of the content from my new book, “Who’s in Your Room? The Secret to Creating Your Best Life.”  Check out the book here: https://tinyurl.com/WhosInYourRoom.

If you would like to be in my room, CLICK HERE. 

uncommon application of common knowledge

Success is Uncommon Application of Common Knowledgestring(51) "Success is Uncommon Application of Common Knowledge"

Have you ever wondered what it is you need to do in order to be successful? I have found that many people are looking for some mysterious and ever-elusive secret to success beyond what they already sense to be important. The truth is, there is no great mystery. In fact, very often “success is simply the uncommon application of common knowledge.”

When I was interviewing average business owners and entrepreneurs for my book, Masters of Success, I asked thousands of them what they felt the “secret” to success was. Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. They generally told me things like: vision, goals, passion, persistence, and systems. So if we all know what it takes to be successful, why is it that we aren’t all as successful as we’d like to be?

Click on the graphic below, or click here, to see this video. Learn more about my definition of success.

 

Garage to Global

This is a part of what I call the “Ivanisms Series”: all of my personal quotes and phrases and why they have worked for me.

In another short video, I talk to Roger Green about how I came up with this idea and explain why I’m such a firm believer in the concept.

What’s your take on the secret to success?  Is your recipe for success the same as mine or do you have different ideas about how success is achieved? 

Please leave your thoughts in the comments section.

Culture Eats Strategy For Breakfaststring(35) "Culture Eats Strategy For Breakfast"

VIDEO BLOG:

Culture is a blend of attitude, beliefs, mission, philosophy and momentum. As a result, culture helps to create and sustain a successful brand. The way people interact with one another and the overall growth of your company is affected by culture. What creates organizational culture? Culture is key in an organization for long-term success. It is the most important thing in an organization and it applies at all levels, from the top of the organization all the way down.  Rules, regulations, and operating standards are important, of course, because you have to have systems in place to guide activities. But culture is the factor that stands above all others.

The factors that go into building the organizational culture and will make your company successful are…

  1. TRADITIONS AND CORE VALUES
  2. VISION
  3. ENGAGEMENT

Please watch my video to learn more about these factors and share your comments below.

It’s actually NOT about who you knowstring(42) "It’s actually NOT about who you know"

When it comes to networking, the old adage goes, “It’s not what you know, but who you know.” We’ve all heard it and we’ve probably all said it.

But I’m here to tell you it’s NOT about who or what you know, but about how well you know each other!

Networking can become a shallow game if you treat relationships like chess pieces, using them for you own best advantage. Instead, if you approach networking from a personal angle with a genuine desire to get to know others, you’ll have far greater success. But how can you deepen your existing relationships with people to get to the point where they’d be willing to help or refer you in the future?

1. Give them a personal call. I know, I know–calling someone on the phone is so dated. But hear me out. Sending an email or a text message won’t get you the same results as actually making the effort to pick up the phone and call someone. Set up a 1-2-1 meeting and DO NOT try to sell them. Set up this meeting to deepen the connection and start to build a professional relationship.  ID-100209414

2. Make personal calls to all the people who have helped or referred you business to you in the past. Ask them how things are going. Try and learn more about their current activities so you can help in some way.

3. Put together a “touch-point list” of fifty people you’d like to stay in touch with this year. Include anyone who has sent business your way in the past twelve months as well as any other prospects you’ve connected with recently. Send them cards on the next holiday, connect with them on social media, and stay connected in any other way you believe they are most interested in.

4. Two weeks after you’ve connected with them (from step 4) call them and see what’s going on. if they’re past clients or people you’ve talked to before, now is the perfect time to ask for a referral. If they’re prospects, perhaps you can set up an appointment to have coffee and find out if their plans might include using your services.

Selecting Your Business Networksstring(32) "Selecting Your Business Networks"

This video is hosted by Entrepreneur.com and can be found on The Networking for Success YouTube Channel.

Networking is the perfect way to help take your business to the next level. But putting your eggs in one basket and depending on one networking group to satisfy all your needs won’t work–and that’s coming from the Founder of the world’s largest referral network.

We all select different people in our lives that satisfy various needs that contribute to our well being; our parents provide comfort and guidance, our close friends provide support and cheer, our business relationships provide trust and honesty. While these satisfactions may overlap from group to group, it’s important to have more than one person you’re leaning on for all your emotional needs.

It’s the same with your networking groups! While you may find cheer and honesty in more than one group, it’s important to spread your interests to gain a varied support system.

When selecting your business networks, you need to understand which types are available so you can make an informed decision. There are five types:

1. Casual Contact: A gathering on people from many different professions, usually in a mixer environment

2. Strong Contact: Usually only allows one person per profession, get together very regularly

3. Community Service Clubs: An opportunity to rub elbows with other very successful people

4. Professional Associations: Trade organizations that are very specific in purpose

5. Online: Social Media such as Twitter, Facebook and LinkedIn, where networking is constant

To better understand which group fits you best, watch the video below.

 

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