Setting Networking Goals

Do you have goals for your business? Do you have marketing goals and sales goals? We all know that goals are important. The question is, how well do we apply that knowledge?

If you don’t have any networking goals, you are, unfortunately, in the majority. Obviously you believe in the power of networking, or you wouldn’t be reading this blog. Why, then, would you wait to write networking goals for your business?

Networking seems to be one of those things that many people do as a reaction to no or slow business. It’s often forgotten. It’s rarely treated as an integral part of how we grow our businesses. Not only is it frequently neglected, but many people are haphazard and far from systematic in their approach to networking. This approach to networking can keep you from ever getting close to becoming an efficient networker. Setting networking goals helps you avoid the pitfalls of treating networking as an afterthought–as something far less than what it can be for your business.

One way to systematize and organize your approach to networking is to set measurable goals. Without a goal, you have nothing at which to aim. More important, if you don’t have a goal, you can’t measure your results.

When setting networking goals, keep in mind that each goal you create should be SMART: Specific, Measurable, Attainable, Relevant and Timed with a deadline.

Start setting SMART networking goals and you will be well on your way to reaping the great rewards of successful networking!

8 thoughts on “Setting Networking Goals

  1. Dear Dr. Misner,

    The thing that I would; that I do not. But the thing that I would not; that I do.

    It is the weakness of the flesh and as old as mankind.

    S.M.A.R.T. of you to bring this back to face us. I am going to a business networking event tomorrow and my goal is to meet three people that fit my top referral partner profile.

    Thanks for the nudge.

    Best Regards,
    Tom Doiron

  2. This is really a SMART entry Mr.Misner.

    I had diificulty with this networking thing…

    I will start today write networking goals for my business

    Thanks a lot.

    Hombyz Co.

  3. Very good point about networking. It is an ongoing process that needs to be constantly considered as part of any successful business. I work for a business networking website,, so I know how great the value of networking can be.

    First thing to do is join some online business networking websites. Once you have done that, set aside 15 minutes everyday to just login and try to make some connections with people.

    Online networking is a great way to save time and really keep your attention on the networking process so you don’t forget about it.


  4. Wow, wow, wow. I now realize what I viewed as an excuse or handicap has been my greatest weapon against becoming ambitiously lazy. I am a single mom with big dreams and attainable goals. I can’t make it to every networking event but when I do attend one, I have to make it count. As a result, I get after it!

    When I meet someone new, I follow up with notecards and phone calls. I also place them on my calendar for future follow up. My goal today is to set more business meetings and be prepared to share my outline of how I partner with my client.

    Two meetings per week!

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