Business Networking Trends (Part 2): Networking Education

Continuing with my discussion on “Business Networking Trends,” here are my observations about networking and social capital education:

Don’t hold your breath for the colleges and universities of the world to begin teaching networking and social capital. At this point, only two colleges in the world offer regular, core-curriculum college courses on networking and social capital. One is a course at Davis College in Ohio taught by Debby Peters, and the other is a class at the University of Michigan taught by Wayne Baker. That’s it–two colleges!

The college and university systems are behemoths of bureaucracy that are so far behind the curve of small business development that I’m beginning to despair that they will ever catch on. Most professors have never had a real job in the business world and are completely out of touch with what is happening in real life, especially in small business.

I predict that the current trend in networking and social capital education will emerge in the form of private professional training organizations, in much the same way that private industry has controlled the educational market on “sales techniques” (another area in which colleges fail miserably). Companies such as the Referral Institute, which are offering training series specific to the techniques and systems of networking, social capital and referral marketing, are starting to pop up with a very refined and polished slate of seminars and training for business owners who want to learn how to harness the power of word-of-mouth marketing.

Next on “Business Networking Trends:” Large Companies vs. Small.


0 thoughts on “Business Networking Trends (Part 2): Networking Education

  1. Dr. Misner:

    A group of researchers at University of Nevada, Las Vegas, are investigating effects of Weblogs on “Social Capitalâ€?. Therefore, they have designed an online survey. By participating in this survey you will help researches in “Management Information Systemsâ€? and “Sociologyâ€?. You must be at least 18 years old to participate in this survey. It will take 5 to 12 minutes of your time.

    Your participation is greatly appreciated. You will find the survey at the following link.
    This group has already done another study on Weblogs effects on “Social Interactionsâ€? and “Trustâ€?. To obtain a copy of the previous study brief report of findings you can email Reza Vaezi at

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