While attending the Kuala Lumpur Global Networking Conference for BNI in Malaysia last week, I heard a presentation that really resonated with me. The presentation was given by Penny Power, founder of Ecademy.com. Penny is not only an extremely knowledgeable and successful entrepreneur but also a good friend of mine.
Penny’s presentation focused on the concept of entrepreneurs “staying in their flame.” She explained that an entrepreneur’s “flame” is where he or she is the most passionate and excited about his or her business and where he or she truly enjoys what he or she is doing. When an entrepreneur is in his or her flame, work doesn’t really seem like work and the entrepreneur perceives his or her tasks as effortless. If entrepreneurs are able to focus on the aspects of business which keep them within their flame, it allows them to achieve their best.
On the flip side, Penny explained that entrepreneurs can get caught up in aspects of business that don’t come naturally to them and that they aren’t good at. Working their way through such tasks takes away their energy and leaves them exhausted and devoid of passion. Entrepreneurs stuck in this situation are “working in their wax,” and they are not nurturing their full potential or doing what will allow them to thrive.
The solution to this problem is that “your wax is someone else’s flame.” In other words, your weakness is someone else’s strength, someone else’s passion. As your business grows, the key to staying in your flame is to delegate the things you don’t like or aren’t good at to employees who actually enjoy doing those tasks and are great at them. Learn to recognize what kind of work keeps you in your flame and what kind of work keeps your employees in their flame because, as Penny says, “flamework” is infectious!