I have a series of surveys on networking up at my company website. One of them asks, “What is your primary objective for networking?” I have to admit I’m a little surprised that 75 percent of the responses were for “new business” (see below). I would have guessed that would be the largest percentage, but I didn’t expect it to be that high.
I understand that most entrepreneurs and salespeople network to some extent for all three reasons (new business, education, career advancement), but I didn’t realize that most networked primarily for new business.
What are your thoughts about networking for new business, education or career advancement?