Fellow Transformational Leadership Council member and friend, Steve Farber, talks to me about focusing on finding love in business. Steve is one of the best speaker’s I’ve seen on the stage. His message is both surprising and impactful. When we were in Cancun together last week, he talked to me about love being a part of your every day mantra as a business owner.
It’s true. Love is just damn good business. Here’s the logic:
1. You have a massive competitive advantage when your customers love your product or service.
2. The only way to create that experience for customers in a meaningful and sustainable way over time is to create an environment or culture that people love working in.
3. You can’t create that kind of culture unless you love your business, your team, your colleagues, your employees, your customers, yourself, first.
4. Employees will model how they are treated by their leaders.
Love being part of our every day business
Businesses that promote love and celebrate love still need profits to keep their doors open, but they understand the powerful connection between loving what you do in the service of people who love what you do. It builds strong relationships, trust, loyalty, and the commitment that allows a business to not only make money but make a difference. Love being part of our every day business is no more complicated than the Golden Rule: treat others as you would like to be treated.
Steve Farber, founder of The Extreme Leadership Institute, is a popular keynote speaker and leadership expert. Steve’s been featured on my blog before. He’s the bestselling author of The Radical Leap, The Radical Edge, and Greater Than Yourself. Learn more about Steve on his website at stevefarber.com
Think of this the next time you order a pizza. It’s a great example of “love is just damn good business” in action.