PR Helps Your Networking Efforts

Next to word of mouth, publicity is the most cost-effective strategy you can use to market your business. It increases your credibility and helps you position yourself ahead of your competition–as long as it’s positive publicity, of course.

The main objective of publicity is to announce or inform. Publicity is usually free; in most cases, you don’t have to pay to get your press release into the paper. You (or a professional writer) draft the press release, but someone at the paper edits it and turns it into an article before it’s published.

There are many online resources available to teach you how to structure, design, and format your press release. When you’re ready to submit it, you can either use a distribution service such as PRWeb.com. or submit it to your community’s local publications yourself.

Networking your business is more than just going out and shaking hands; your business also needs to generate publicity to increase your visibility and credibility. Professionals recommend that your business generate a press release once per quarter to remain visible in your industry and community.

For tips on writing a press release, CLICK HERE.

8 thoughts on “PR Helps Your Networking Efforts”

Good tip. I am going to check out PRWeb.com

Kie Ivan,

Yes PR are very good to promote your business. Google put press release in the News section so this is very great for visibility.

Thanks

Michel Richer

Thanks Ivan for those helpful tips and I could not agree more with your statements. Currently I’m a publicist with Rushing Media and our clients are experiencing overall increase due to positive PR.

-April W.

Don’t forget the role of social media in your PR efforts…blogging, Twitter, etc. Check out this blog for some handy social media PR tips – http://www.pr-squared.com/