Think about the people you consider experts. They are known for sharing their knowledge through books, research papers, columns, articles and newsletters. Experts write. If you wish to be seen as an expert, consider writing an informative newsletter.
Of course, you don’t just sit down and crank out a good newsletter overnight. You need to think it through–and plan out many of its attributes well in advance. If you like the idea of a newsletter and want to use it to network your business, here are 10 questions to ask yourself:
1. What will be the purpose of the newsletter?
2. Who is the target audience?
3. Why would my target audience want to read it?
4. How will it benefit my audience?
5. What features will it contain?
6. Who will write the text?
7. Will I use a professional to design the layout?
8. How often will it go out?
9. How will it be distributed?
10. How will people sign up for it?
Your newsletter should be informative and educational so that it brings value to your audience and motivates people to read it. Also, unless you have a publishing or web design expert on staff, you should seriously consider outsourcing the production of your newsletter to a professional. Remember, your newsletter is an extension of your business, and it’s often the first thing a prospect sees of you.
Publishing a newsletter week after week or month after month is time-consuming and requires a strong commitment, but it can be a powerful networking and marketing tool. You want your audience to come to expect it–indeed, to look forward to receiving it–and that means you have to deliver it on time and deliver top-notch quality. An expert produces nothing short of the best.