Networks are cluster-like, they are clumpy. We tend to build friendships and hang out with people that are like us. The challenge with surrounding ourselves with similar people is that they also tend to have similar contacts and know the same people as us.
This video is part of my Master Class from the BNI® 2021 Global Convention.
Business Networking Diversity
A diverse personal network enables you to increase the possibility of having connectors in your network. Connectors are people who cross over between two or more groups or clusters which allow them to easily link different groups of people together.
When it comes to business networking – not having a lot in common with someone may mean that they can be a connection to a whole world of people that you would not otherwise get to meet. A diverse network is a POWERFUL network.
It is important to build a diverse network of professional contacts that include people with different interests and backgrounds. The only thing that they should have in common with you is that they should be really good at what they do.