One of the biggest mistakes you can make in networking is to dismiss someone too early, to assume that he or she has nothing to offer you because of his or her professional background or some other reason, and not pursue the relationship. Unfortunately, I see this happen a lot.
The truth is, you simply never know where your next great referral is going to come from. You should make it a point to consistently connect with high-quality professionals from all fields, from any and every background. Forget about trying to contact the VPs and high-level executives–they don’t want to hear another sales pitch. But any professional who is good at what he or she does will be well-connected to other highly successful businesspeople.
Take my painting contractor, for example. Through his work he has come to know A-list Hollywood celebrities, among many other affluent people. He’s one of the most connected people I know.
I have a favorite story, which I think illustrates this point perfectly. In this case, a multimillion-dollar referral (one of the biggest I’ve seen recently) was given by a dentist in Malaysia. She briefly shut down her practice to attend a networking conference. When she reopened, one of her clients asked her about the conference and, as a result, she was able to connect the client with someone she’d met at the conference–which led to the the multimillion dollar referral.
If you want to hear the details of this powerful story, watch my latest show on yourBusinessChannel.com.
By the way, my shows on yourBusinessChannel are related to my involvement in the Million Dollar Challenge. The Million Dollar Challenge invites promising businesses across the globe to take the challenge and have the once-in-a-lifetime opportunity to transform their business and skyrocket it into success with a team of acclaimed business experts. CLICK HERE to find out more.