I’m excited to tell all the readers of this blog that my next book, Business Networking And Sex (not what you think), will be released in January. There was a substantial amount of survey data(*) that my co-authors and I were unable to use in the book so we plan on sharing much of that data on the BusinessNetworkingAndSex.com blog.
The following table shows the response to a question about having a “system to track money” in relation to whether or not the respondent felt that networking has “played a role in their success.” As you can clearly see in this graph, people who had a system to track their business were more likely to have felt that networking has played a role in their success. Even more notably, those who did not feel that networking played a role in their success were almost twice as likely to not have a system for tracking their business!
This is a powerful finding for people who wish to produce a referral-based business. Clearly, those people who do not use “systems” to track their business are much more likely to feel that they are not successful in their networking efforts.
(*) Survey data is based on a survey of over 12,000 people from every populated continent in the world. This survey is the basis of the book – Business Networking and Sex.
The lesson here is to start creating systems to help manage your referral marketing and business networking efforts.
Question – Have you used systems to manage this process? If so, what have you done and how has it worked out?