I met a businesswoman some time ago who approached me and asked if she could have a few minutes of my time to pick my brain because she was really having a hard time building her network. I think the information I shared with her will likely be useful to many BusinessNetworking.com blog readers as well so today I’d like to share this video with you where I talk about what to do before you start networking.
Whether you think you’ve got your networking tactics pretty well nailed down or not, I’m willing to bet you’ll learn a thing or two from this video so take a few minutes to watch it and then ask yourself these questions:
1. Why are you in business?
– What do you love to do?
– How does your business serve others?
2. What do you sell?
– What are the benefits of your products/services?
3. Who are your customers?
– What niche do you prefer to work with?
4. What are your core competencies?
– What do you do best?
5. How well do you compete?
– How do you stand out from your competition?
Also, here’s the link to the video I made last year with Eddie Esposito of the Referral Institute: http://www.youtube.com/watch?v=vgnZuAjFGO8 and, as I mention in this video, I would love to hear your additional ideas and creative tactics for teaching people how to refer you so please share your thoughts in the comment forum below. And, by the way, this is one of the special videos where Bob is playing his famous hide-and-seek game so for the first ten people who add to their comment where Bob makes his cameo appearance (and get the answer right) during the video, I’ll send them a surprise gift which will help them boost their networking knowledge! (Note: To ensure you receive your gift, please e-mail your name and complete mailing address to Lransom@bni.com with the subject line “Bob.”) I’m looking forward to hearing from you!