What Motivates People?–Satisfiers & Dissatisfiers

In this short video, presented by Applied Transformation, Inc., I talk with Roger Green about what motivates people and about how Frederick Herzberg’s concept of satisfiers and dissatisfiers was an epiphany for me–particularly the aspect that pinpoints money as a dissatisfier.

The four powerful satisfiers I mention here can have a lot to do with happiness and success; assessing whether or not these satisfiers are currently available to you or not may cause you to reexamine the direction you are heading in your business and/or in life.

What are some of the most important satisfiers and dissatisfiers in your life and how have they affected the choices you make regarding which directions to go in and which endeavors to pursue?  Please feel free to share your thoughts in the comments section.

4 thoughts on “What Motivates People?–Satisfiers & Dissatisfiers

  1. Great post.

    Money as a dissatisfier is something I’ve experienced myself, taking quite a cut in salary initially when I started my own business.

    I also knew many people who were dissatisfied, despite earning highly. Unfortunately, believed job security can prevent people from pursuing their dreams.

    The rewards in terms of my knowledge and development have been much greater satisfiers than money alone, and as a bonus when you build your business the money does come after time as well.

  2. Dear Dr. Misner,
    Seems you gave me another book to add to my reading list. Satisfiers & Dissatisfiers; wants & don’t wants; pain or pleasure; all different labels for the timeless and global hot buttons of human actions. Interestingly, as you pointed out, Herzberg’s opinion was that money is a dissatisfier. We seem to have difficulty finding a place of contentment with it becaues of the myth that more is always better. Sad that some folks haven’t learned that it is easy to out-spend your income at all but the very highest levels of generational wealth. For me the biggest satisfiers are being appreciated and being loved.

    Wishing You Plenty To Live,

    Tom Doiron

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