Sometimes a networking or business group becomes so obsessed with what isn’t working that they lose sight of what is working. This is especially true when they are having challenges and struggling.
I have found that the best thing to do is ask the members:
“What is one thing that is working for you in the group?”
When I did this activity with BNI® Chapters in years past, I always heard:
“Referrals. I am getting business.”
There were also many other answers that were frequently given:
- I’m building great relationships.
- It’s brought out the best in me.
- I’m a better speaker than I was before BNI.
- It’s increased my knowledge of other people’s businesses.
- I’ve learned how to listen more proactively.
- It gives me a support group.
- It helps me set marketing goals.
It Goes Beyond Referrals
When a networking group follows a proven system that encourages education and practices accountability and maintains a positive environment, the members of that group benefit in many ways beyond referrals. As you can see in the answers above, they experience personal growth, professional development, and a trusted, supportive group of like-minded people.
Successful networking groups attract quality business professionals, striving to seek a balance between members with many years of experience and those who are newer to their industry. They create a diverse network that includes people with different interests and backgrounds who bring a wide range of ideas and connections that can lead to opportunities for fellow members.
Focus On Solutions
If you focus on problems, you become an expert on problems. If you focus on solutions, you become an expert on solutions. This is true for people AND for groups or organizations. By asking the members to talk about what’s working for them, it reminds them of the tangible, and intangible, benefits of growing their business through referral marketing with their networking group.
This simple question is one of the best ways to help a group that is challenge focused or obsessed about problems to get to the point where they can do a Mindset Reset.
What is one thing that’s working for you in your networking group? I invite you to share in the comments.