I recently ran across a very good definition of what a company “brand” is all about. It was written by Tilka Design. I really loved it, and I share it with you below:
A brand lives in the imagination.
Intuitively, we all know what a brand is. It’s far more than a logo. And it’s much larger than a product, service, idea or institution. A brand finds its home in the minds and hearts of individuals; it’s made up of stories and experiences that, over time, create feelings. When enough people share those feelings, the brand comes to life.
What a great definition! What would you add, if anything, to this description?