We are All Standing in the Middle of Referrals

Referral opportunities are all around us, every single day. Are you paying attention? Watch this video to learn how to tune in and recognize them.

Standing in a Room Full of Referrals

In business networking, we may think, “How can I give referrals to my networking partners? I don’t know how to do it.” Some people feel that it’s not easy to find referrals for other people. Yet we know that if we want to get referrals, we must be willing to give referrals. A great place to start is by attending networking events with the mindset of ‘How can I contribute to others?’

Full disclosure: I used to be quite concerned about this myself. I was concerned about it regularly, until I realized that, each day, we are all standing in the middle of referrals. They are all around us; it’s just that we are not paying enough attention to what is happening to be able to identify them. Understanding how the Reticular Activating System works, and then utilizing it, can be a helpful tool to recognize the daily referral opportunities surrounding us.

The Language of Referrals

We can begin by listening for the language of referrals. When someone says to you:
“I can’t…”
“I need…”
“I want…”
“I don’t know…”
whatever they say next is most likely a referral for someone.

These phrases indicate that the person talking needs something, and whatever it is that they need could be a possible referral for you to give to one of your networking partners. When you train your Reticular Activating System to open its filter and recognize those phrases, you can increase the number of referrals that you give to your referral partners. Giving referrals is one of the best ways to start getting referrals.

We are all standing in the middle of referrals every day. Opening your mind for your Reticular Activating System to recognize all the referral opportunities in our daily lives can open a whole new world of doing business and helping others.

I would love to hear about your experience with tuning in to the language of referrals. Share your story in the comments below. Thanks!

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