Want More Referrals?–Build Your Networking Skillset

So many times, I hear of people joining networking groups and then becoming disillusioned because the referrals don’t immediately start pouring in. The fact is, whatever you pay to join a referral/networking group is only an admission price–it gets you into the room where opportunities may come your way, but it doesn’t entitle you to referrals. It’s not enough to simply show up and participate. You must perform to make the most of these opportunities and new contacts.

(Image courtesy of suphakit73 / FreeDigitalPhotos.net)

(Image courtesy of suphakit73 / FreeDigitalPhotos.net)

Despite the built-in structure and focus on referrals, a strong-contact group member can fail to generate referrals or to receive referrals for himself or herself. Networking skills are the number one requirement for generating more referrals. Being in the setting of a networking group simply makes it easier to use these skills. Simply being a member of a strong-contact group does not entitle you to expect or receive referrals. Nor does being a member of a casual-contact group limit the number of referrals you can generate or receive, if you have the skills and use them.

Develop the skills of a master networker by constantly looking for ways to help or benefit your networking partners and earning a reputation as someone who can get things done, no matter what the organization or situation. For example, one extremely savvy and successful networker I know records the names and cell phone numbers of every member of her networking group, and when new members join, she adds them to her “tele-rolodex” immediately. She has found that she has a better chance of seeing closed business between her contact and the person to whom she makes the referral when she can introduce them immediately–right when she learns her contact’s needs.

For more information on developing the networking skills that will help you make the most of your networking opportunities, click here. For even more on networking skills, click here.

4 thoughts on “Want More Referrals?–Build Your Networking Skillset

  1. There is nothing worse than a person that has the obvious look on their face of looking for the next sale. They are only happy if they are getting attention and sales. A a true networker, however, is thinking long term and the value he can give to others.

  2. I keep all my network partners in my phone, synched with my email account. Many people prefer an email or text of contact info. It is too easy to misplace a business card. My clients simply add the information via Add to Contacts.

  3. Networking is an amazing tool to build your business! That is why we created localsnetworking.com – meet business owners in your community looking to network. Site is free to join!

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