Using Your Passion to Sell Your Business
Are your referral partners excited about your business? Getting your referral partners excited about your business is one of the top ways to generate more referrals, and build your contact base more.
You’re probably sitting there thinking, “Oh, but nobody could be excited about my business. I do XYZ, and that’s boring.” Are you excited about what you do? Are you passionate about what you do?
Hopefully, the answer is yes – as a business owner, you should be excited and passionate about your business. That passionate you have for your business should show in how you describe it, and excite your referral partners. If you’re not excited about what you do, no one else will be either.
Think back to a time when you heard a motivational speaker, perhaps as a keynote at a convention or during a seminar. When you left the room that you heard the speaker in, was there an energetic buzz in the air? Were the other attendees excited about what they heard? Usually, the answer to that question is yes. But why?
Motivational speakers have an uncanny ability to share passion through their words, which increases their credibility and helps listeners remember their messages better. The very same end goals should be what you have in mind when educating potential referral partners about your business.
Increasing the excitement about your business can be easy. Take time to think about why you are excited about your business. What about what you do makes you look forward to waking up in the morning and going to work? Your personal challenge in networking is to have an extraordinary message that not only captures, but highlights, your passion and the essence of your business.
My challenge to you this week is to explain something about your business that excites you to a referral partner who may not have known about it before. See how they receive this information, or if they start to get excited, too.
Let me know in the comments below how that passion-fueled conversation goes!