Tiffanie Kellog: Facts May Tell But Stories Sell
I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer.
In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or services. Everyone who makes an effort to build their business through referral marketing has the same goal–to have all those in their network talking positively about their business on their behalf. So, the best thing to do in order to achieve this goal is to arm those in your network with compelling stories of how you’ve helped clients in ways that have transformed their lives in some aspect . . . your fellow networkers can then share these stories with others who may be potential prospects for you, thus creating the most powerful form of a testimonial you can receive.
Watch this short video now to find out why testimonials that simply state facts about your business do nothing more than tell and how in order to really sell someone on your product or service, you need compelling stories. Remember . . . facts tell, stories sell!
Be sure to check out Tiffanie’s website by clicking here or visiting TiffanieKellog.com and if you have a compelling story about how you’ve helped a customer or client that you think would be a great testimonial for your business, please share it in the comment forum below–you never know who will see it and you might even generate some referrals by sharing it!
3 thoughts on “Tiffanie Kellog: Facts May Tell But Stories Sell”
I am working on sharing more stories.
hi!! it was really nice to read your post on testimonials, would like to ask a question, can we also give testimonials to our mentors for their mentoring , even though we have not done business with them or given any referrals??
Kanchan, that’s a good question. Our focus during this part of the meeting is to edify another member relating to how good their services are. We learned early on just how important this process is. This part of the meeting is for a testimonial about the quality of another member’s products or services.