Figuring out a plan to help you pick the right events is an important step to making sure you’re not wasting time. While you have to spend a few minutes up front, you’ll save hours in time that you won’t spend at events that won’t benefit you.
To develop this plan, you should ask yourself three questions:
- Who are my best prospects?
Yes, you really do need to ask yourself this. Believe it or not, it is more common for people not to know. This is a prime reason why businesspeople waste their time attending every networking event under the sun – they just don’t know who they want to do business with. One you nail down your prospects and the types of people who tend to work well for you, you can move on to the next question.
- Where can I meet my best prospects – or people who will introduce me to my prospects?
If your business is geared toward a specific type of person, some events will be more effective uses of your time than others. If your business is geared toward executives at large businesses, attending a Chamber mixer after-hours is a waste of time – these people probably won’t be there. Nail down where your ideal prospects go, and attend those types of meetings.
- Who, exactly, do I want to meet?
You don’t know who other people know, and guessing would be a waste of your time. So, to best get in contact with the people you need, you need to know how to describe them. If you can tell your contacts what kind of consumer you’re looking for, in as much detail as possible, you’ll be able to get connected easier.
These three steps are detailed fully in “Avoiding the Networking Disconnect: The Three Rs to Reconnect,” my most-recent book with Brennan Scanlon.
Who are your best prospects? Where are you meeting them? Share your tips in the comments below!