Three Basic Ways to Network Your Startup
Working in a startup is completely different than an established company, and comes with its own unique set of challenges. Not only do employees or founders of a startup need to be conscious of these different challenges, there are also keys to business that become even more important when you work with a startup.
Not only do you need to attend networking events, you should host them. When you attend an event, you will stick in the minds of those who were also in attendance. Ideally, you’ll make positive impresses on everyone you connect with. When you host an event, however, not only will people who you connect with at the event remember you, so will everyone you invited but couldn’t make it. While their impression of you won’t be as developed as those who attended, invitees who couldn’t make will remember that they were invited, and it will be easier to hit the ground running with them when you finally do make that connection.
The follow up is vital. A huge part of networking is that follow up, and letting those that you connect with know that their time is appreciated and that you want to continue developing that relationship. When you are working on starting your business, that follow up becomes a tool of its own. Your number one priority needs to be growing your business, gaining notoriety, and establishing new connections in your industry to help support that growth. Letting people know that you’re thinking of them, whether they are new contacts or old, helps to develop those relationships and can keep you moving forward.
You need to lose some ego. As business people, we’re smart. Not only that, but we need to be confident to succeed in business. What that doesn’t give you the right to do is to allow your ego to control your actions. Whatever reason you’re involved in a startup, whether you were looking to break into a different industry, or you’re on the latest of many new businesses, your reputation cannot carry you here. With a new venture, you need to develop a new name for yourself, so you cannot rely on what you have accomplished before. It can help you get part of the way, but you must lose the ego if you want to go far.
Have you ever worked with or owned a startup? What advice would you give to those just starting out? Let us know in the comments below!s