4th Edition of The World's Best Known Marketing Secret Released!

The first edition of my book The World’s Best Known Marketing Secret, which details how to build business by referral, was released back in 1994 and went on to become an international bestseller. I am excited to announce that the 4th edition of the book was just published and my co-author Mike Macedonio and I have substantially rewritten the book and added a significant amount of information.

Here is just a brief sample of what is outlined in the new book:

The best way to grow your business
Referrals and referral marketing, networking, word of mouth, buzz, and viral marketing
Networking vs. direct prospecting
Communicating your brand
Making your network stronger
Fifteen ways to promote
Forecasting sales from referrals
Tracking and evaluating results
And much, much more . . .

If you’ve read any of the other editions of The World’s Best Known Marketing Secret, I invite you to leave a comment here letting me know what some of your top takeaways from the book were; and, of course, if you’ve had the opportunity to read an advance copy of the 4th edition of the book, I would absolutely love it if you would leave a comment about what you think of it!

The new 4th edition is not yet available on Amazon but you can get an advance copy of the book now by CLICKING HERE.

20 thoughts on “The World’s Best Known Marketing Secret–4th Edition”

My desire is to attend meetings around Kent WA to get an idea what happens here Vernon

How do I receive the 4th edition? Yhank you

Hello, Vernon. I very much appreciate your comments and I thank you for your interest in the book. You can obtain a copy of the 4th Edition of The World’s Best Known Marketing Secret by clicking on the link given in the very last line of this blog entry. Thanks again.

Whats new about this eddition from the old one. because i have an old version of the book

Tariq – GREAT question. We should have put that in the information above. It is a substantially different book. The sub-title has changed because we literally merged the best parts of THE WORLD’S BEST KNOWN MARKETING SECRET and BUSINESS BY REFERRAL and put them in this one book.

Please note me how can I and BNI, Vietnam members receive your book from Vietnam.
Thank you and warm regards from Vietnam.

Hai, you asked how you can get a copy in Vietnam.

Please connect with Michael, my BNI National Director for BNI. He may have copies of the 3rd edition.

Or, you are welcome to order copies from the US at:

http://store.bni.com/p-292-new-the-worlds-best-known-marketing-secret.aspx

Sir,
Does marketing comes under sales or sales comes under marketing?

Celui-ci ya assur�ment beaucoup de d�tails tel que celui relatives au prendre sous compte. C’est le excellent mati�re � soulever. J’offre la majorit� des pens�es sur d’inspiration g�n�raliste, mais ce dernier ya clairement des questions comme celle-l� que tu amener toujours disponibles o� une chose la plus �norme sera de travailler sur la toute bonne foi insoup�onnable. Je n? Peux pas quand les plus pertinentes pratiques ont �merg� aupr�s des objets comme cela, cependant je lis s�r que votre turbin est clairement identifi� tels un divertissement �quitable. Les moutards et la majorit� des femmes se sentent l’impact relatives au tout le moment relatives au plaisir, afin de le demeure de � elles quotidien.