The Transformation of Business Networking

In this short video, presented by Applied Transformation, Inc., I talk with Roger Green about how business networking has transformed within the last 25-30 years and about how my 1993 doctoral dissertation on business networking was the first of its kind.

What are your thoughts on how business networking has transformed?  What changes have you personally experienced/noticed in the networking world from the time you started on your networking journey up to this point?  Please share your thoughts in the comments section.

9 thoughts on “The Transformation of Business Networking

  1. A very enjoyable vlog to watch.

    Just an artists side observation, I notice the lapel goes on the right-hand side when your not wearing a name badge. Otherwise it would go on the left, right?. I guess that phenomenon must happen globally, but does anyone ever consciously register that their lapel pin migrates ambilaterally?

    Great to listen to a retrospective about your pioneering observations and path you have led.


    1. Hi Terence. Actually, the lapel pin was on my left. For some reason, Roger flipped the video and it shows on my right (although the still shot above shows it on my left – movie magic I guess). I generally put it in the slit that is on most suits on the left side.

  2. Joined BNI 9 years ago and I thought then that I knew how to network. Oh how ignorant I was and in reality when I started my own business I knew people within my industry but not in the general business community. 9 years on thanks to BNI I have clients across the UK and contacts internationally. So a total transformation of how I network now.

  3. Hi
    I like to put my name badge on the left hand side as then your arm doesn’t cover the badge when shaking hands and introducing yourself.

    I don’t know if this is correct etiquette or not though but it works for me!

    1. Hi Lorna. In the bigger scheme of things – it’s not really critical what side you put the badge on. However, most people put it on the right side of their clothes so that it makes it easier to see when you shake hands with someone. I generally recommend that you put it on the right. However, I don’t think it makes a very big difference.

  4. Just one small comment about the video and I don’t wish to sound negative, but I thought that the background music was slightly too loud and distracted me from the conversation a little.

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