Are business cards disappearing? Well, sort of. I don’t mean your business cards. They better not be disappearing. You need them to network with. But what about all the cards you’ve been collecting when you meet people? What’s happening to them?
Business cards are the most powerful single business tool, dollar for dollar, that you can invest in to help build your business. They are a “marvelous, compact, energy-efficient, low-cost, low-tech instrument–a self-contained device with no gears, springs or batteries that keeps working for its owner hours, weeks, years, even decades after it has left his or her hands.” That’s what I said about them in my book It’s in the Cards a number of years ago. Well, I still believe all of the above except for one thing: I’m not so sure that our actual business cards continue to work for us hours, weeks or especially years after they have left our hands.
More and more I am seeing the business card become a disposable advertisement for people. Don’t get me wrong; I still think that business cards are very important. However, I also recognize that technology is replacing the “card box” and Rolodex I once had on my desktop. It has, for me, been replaced with Outlook. For many years, I had all the business cards I collected in a well-organized and categorized alphabetical card box. In recent years, I (like many other people) get back to my office with a pocket full of cards and have the information entered into my Outlook database. And the cards? Well, let’s just say they used to disappear. But not any longer. No, today I keep them digitally using a CardScan.
I recently got a CardScan Executive and I love this product. I found it really, really easy to use (this said by someone who only reads instructions if absolutely necessary, and it wasn’t). The palm-sized device makes an image of the card and then automatically strips out the information into all the correct categories (name, company, address, phone, etc.). It then allows you to download all the information directly into your computer database (and did I mention that it was easy?).
Although I must admit that cards I used to receive went to that great big card box in the sky, now I can say they live on forever as a digital image and, more importantly, as a contact in my digital database–which is very important to the operation of my business. I really love the CardScan and I highly recommend it to anyone who is serious about networking. You can get more information about it at www.CardScan.com.
I’d love to hear your feedback on this type of product and how you use it in your networking efforts.
If you’d like to read some other articles that I’ve written about the effective use of business cards, take a look at these two columns here at Entrepreneur.com:
Article: Smart Ways to Use Your Business Card
Article: Creating an Effective Business Card