I recently co-authored an article about the return on investment (ROI) of membership in BNI (the organization I founded back in 1985). My readers here may find some of the results interesting:
The average amount of business gained from referrals in the last 12 months was $37,055. When asked about further orders they had received as the multiplier effect of participation, members were able to think of, on average, an additional $17,668 per year of membership.
Combining closed business in the last 12 months with the average value of 2nd and 3rd generation referrals in a year showed the true value of a seat as $54,720 per year. On average, members who were involved in the group for 7 years generated $383,038 since they joined, thereby underpinning the lifetime value of participation.
An associate of mine is conducting an independent study regarding ROI for any networking organization. He will share some of the results with me and I will publish them here on my blog. Please take a few moments to take the short survey (it will only take 3 or 4 minutes).
*** Take the SURVEY HERE ***
After you take the survey, post a message here with any questions that YOU would like to see in a future survey that I’m doing or recommending (like this one).