My friend Eric Edmeades is the leading authority on Behavioral Change Dynamics, the art of creating genuinely transformational programs and experiences. Recently, we were both at the Transformational Leadership Council where he did a presentation that I loved. I had the opportunity to ask him about his new book, “Unforgettable,” coming out later this year.
I invite you to learn more in this short video.
In business and in life, we all face occasional dilemmas where it seems like the only option is to abandon doing what we know is the right thing because we feel like we don’t have a choice. However, there is always a choice. Even when doing the right thing involves making yourself uncomfortable and being willing to put yourself in a position you don’t want to be in, it’s still the right thing. That’s important to remember because we each must live with our own decisions.
I really believe that sometimes you’ve just ‘gotta do what you’ve gotta do’ in order to stay true to what you know is right.
Years ago, when I taught as an adjunct faculty member at a university, I found myself in a predicament where the higher-ups were trying to force me to break my word and go back on a commitment I had made. It was a very uncomfortable situation that put me in a position where my job was on the line if I didn’t do something that I felt was wrong.
I share the story in this video and am glad to say I have no regrets in how I handled it.
I believe you always have to do the right thing. I made a commitment and followed through with that commitment. Sometimes you gotta do what you gotta do if you think it’s really right. I hope that sharing this story helps others think about the importance of doing the right thing even when it could result in losing something that means a lot to them.
The Hard Path is Easier
A few years ago, I was at a meeting of the Transformational Leadership Council (TLC is a group made up of trainers and “thought leaders” helping to transform people’s lives) and I heard Steve D’Annunzio say something in his presentation that really resonated with me. It was in his discussion about taking the easy path or the hard path in the decisions that we make throughout life.
He said, “taking the hard path often makes life easier and taking the easy path often makes life harder!”
I related that to my own experience as a college student stocking shelves on the night shift at a grocery store while I was finishing up my bachelor’s degree. It was a good paying position at the time that helped me pay my living expenses, however I knew I did not want it to be my career. Even then I believed that sometimes You gotta do what you gotta do to get to do what you want to do. I learned many lessons in that job that served me well along my path to building a global enterprise. It wasn’t easy at the time, but it was part of what helped me get to the life I enjoy.
It also relates to what I teach people in business. I’ve used this phrase for years: “It’s not net-sit or net-eat, it’s net-work!” If you want to be successful in your networking efforts, you have to work the process consistently and regularly. Some people will nod their heads in agreement and then continue to only go through the motions of business networking, refusing to do the hard work necessary to create a powerful network.
The irony is that those are usually the same people who later say this “networking” thing doesn’t work for them, and they continue to struggle in business. They take the easy path, and business continues to be hard. Conversely, I’ve seen many people who truly work hard in their networking efforts and invest their time in building deep relationships. These are the people who consistently see great results over time. What seems like hard work at first leads to things being easier for them later.
I think this is something we all struggle with from time to time . . . doing the right thing when it’s not so easy to do. Yet, it is our choice. Sometimes you gotta do what you gotta do to get to do what you want to do. And I want to do the right thing.
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In this classic video, I talk about productivity and setting priorities. This Ivanism..
This workbook contains 17 core principles of success. Plus, Jack provides weekly activities with step-by-step instructions, self-discovery exercises, and worksheets to keep you on a path to success.
You’ll discover:
The workbook activities fall in the exact order you need to do to get the best results. If you take it one step at a time, over a number of weeks, you can fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, This indispensable book will provide the clarity and activities you’ve been seeking to give you the future you’ve always wanted. Plus, I have a contribution to the second edition of The Success Principles Workbook, starting on page 356.
This Workbook is an amazing tool to help you get where you want to be. Whether you are looking to increase your confidence, build your business, discover your passion and purpose, or simply get clear on your dreams and goals, anyone who wants to achieve their success principles in life must read this book.
I discovered that if I went to the media, They do not want to interview me about my company. However, they will interview anyone with a book. As I have written 24 books, I have received a lot of requests for interviews by the media. It is the best way to improve your brand. When you write your book, you are NOT selling your book, you are selling YOU. Becoming an author improves your name. In his 10-10-10 PROGRAM™, you write the content of your book. However, Raymond will help you with the marketing messages to build your brand.
Raymond Aaron noticed that most people are drowning in the “sea of sameness”. Whatever your profession or business is, you all look the same. You need to stand out in some way and the easiest way to stand out is to write a book. Becoming a published author is easy if you get guidance on doing it right. Raymond has published 138 books. Therefore, he has figured out how to easily write a book effortlessly.
Raymond’s “10-10-10 PROGRAM™” will pull the book out of you and onto the page that you always wanted to write. If you are procrastinating or feeling overwhelmed with the process of becoming a published author, Raymond will coach you with his series of 19 “how-to videos”. You just watch each video and do the work. Once you play the 19th video, you will be holding your published book in your hand.
Please click this link to learn more about Raymond’s “10-10-10 PROGRAM™” at https://10-10-10program.com/
The “10-10-10 PROGRAM™” includes:
The tuition that Raymond normally charges worldwide for this program is $2800. However, if you personally contact Raymond Aaron by email at Raymond@Aaron.com, he will offer this program to you at a 50% discount for only $1400. That’s half off with the code “IVAN”
If you think you have a book inside you, use Raymond’s program because he can help you do that. Raymond will teach you what you don’t know about writing a book. It will be easier than you think if you take Raymond up on his offer to coach you. Life is much too precious to postpone. It’s time to put yourself in your own story and write your book. The whole world changes when you have a book.
The founder of Travelocity, Terry Jones, discusses his book, “Disruption Off” with me in this video about how to inoculate your business from being disrupted in this day and age.
The most important thing a company can do is to take risk.
When companies grow, they stop taking risk because they got to make the quarter. Instead, companies need to experiment and take risk. They have to be willing to fail because 75% of startups fail. We need to get back to the steps of experimentation, failure and moving on. As a company gets bigger, it is a little bit like moving a battleship, rather than a little boat. You do not have to get everybody in alignment. It just takes a few people to make a change. To make the change, start with something small. For the small business owner, try something new. However, keep the system you have, but try this at the same time. As a business owner, your opinion doesn’t matter. It’s only your customers’ opinion that matters. So, you know, just take the risk and change, please.
Her goal is to have others saying, “I feel so good about myself because I feel like I’m helping people”.
Her new book will help people purposely understanding how to perform. We raise the bar a little bit higher, so we’re building confidence in a way that is inspiring them. Roxanne will show through her upcoming book how you build confidence in systems so that we eventually tie everyone to profit in a way that creates a performance breakthrough because they understand they are being purposeful. The banks that Roxanne has worked with have doubled their profits in the first three years and almost all their employees report that their bank voted “The Best Place to Work”. Roxanne is a banking guru.
You may not be a banker, but her concepts will work with a lot of different industries too. The people that work with her absolutely love her. Roxanne has authored many different books which I highly recommend. In a previous video, I give my recommendation of Roxanne Emmerich’s book, “Thank God It’s Monday!”. When her new book comes out I will post the links on my social media.
Join me as I join fellow Transformational Leadership Council member and friend, Steve Farber, to discuss topics from his book, “Love is Just Damn Good Business”. Steve is one of the best speakers I’ve seen on the stage. His message is both surprising and impactful about focusing on finding love in creating a damn good business.
According to Steve, “Love is what leads to customer loyalty, it’s what leads to word-of-mouth and growing your organization.”
I think this advice is spot on. If your customer relationships are held in as high regard as the service you provide, you can only benefit. Customers want to love you-they want to trust and believe in you, which are foundational building blocks of love. Focus on building those blocks with the goal of creating loving, loyal customer relationships, and you’ll create a strong reputation that will hold up in the business community.
“Love Is Just Damn Good Business,” is one of my favorite books and I am looking forward to these interviews with Steve. We are going to host three different sessions so it is convenient for everyone to join us:
Monday, December 9th at 10:00 AM / 4:00 PM / 11:00 PM (Eastern Standard Time)
Click here to register: SteveFarberWebinar
Steve Farber, the founder of The Extreme Leadership Institute, is a popular keynote speaker and leadership expert. Steve’s been featured on my blog before. He’s the bestselling author of The Radical Leap, The Radical Edge, and Greater Than Yourself. Learn more about Steve on his website at stevefarber.com
I hope you are able to make one of our sessions as I know this will prove to be a great use of your time.
What is the best way to improve your brand? Become a published author!
When you write your book, you are NOT selling your book, you are selling YOU and improving your name. You write the content and Raymond will help you with the marketing messages to build your brand.
FOR MORE INFORMATION:
Please click this button to have a “10-10-10 PROGRAM™” expert contact you on how you can get started. When they do, say the code “IVAN” and get 50% discount.
Are you planning to do what makes you happy someday when you have more time, money, or freedom?
What if someday never happens? As the Buddha said, “The thing is, we think we have time.” Sam Horn is a woman on a mission about not waiting for SOMEDAY … and this is her manifesto. Her dad’s dream was to visit all the National Parks when he retired. He worked six to seven days a week for decades. A week into his long-delayed dream, he had a stroke. Sam doesn’t want that to happen to you. She took her business on the road for a Year by the Water. During her travels, she asked people, “Do you like your life? Your job? If so, why? If not, why not?”
The surprising insights about what makes people happy or unhappy, what they’re doing about it (or not), and why…will inspire you to carve out time for what truly matters now, not later.
