We are in a crazy time right now and we business owners need to be thinking differently than ever before. We need to be focused on two strategies. First, you need a plan to get through this current situation with your business affected by current events. Then, you need to plan on what you are going to do as quickly as possible when society returns to normal. We all have to do something and be proactive to really make a difference by focusing on business relationships.
Watch this video with Frank De Raffele about planning your own strategies to help your business these days.
Transactional versus Relational
People don’t make good decisions based on fear or anger, so don’t succumb to that. In the middle of any kind of serious challenge, it’s hard to see through the fog that surrounds us. Do not get distracted by all the noise, but focus on the solution. Therefore, change your plan from focusing on business transactions to focusing on building business relationships. Use online networking to build meaningful referral sources, referral partners, and strategic alliances.
Are you doing virtual one to ones with people and talking about the various types of referrals that you are looking for. These may be completely different than what you were asking for before due to self-isolation. Be creative and think of ways to stay in business while practicing social distancing. This is a perfect time to reconnect with the people that are already in your network. Go deeper into that relationship and ask them how you can help them. And it’s okay to ask for help from your network for people that you know and have a good relationship with them.
People need their network, more than ever before. You will have a business tomorrow because of the actions you take today. Yeah, a lot of people are going to go out of business, but those with a powerful personal network are not. The people that you have in your BNI network are very supportive and in BNI, we are all willing to share those networks with each other.