The founder of Travelocity, Terry Jones, discusses his book, “Disruption Off” with me in this video about how to inoculate your business from being disrupted in this day and age.
The most important thing a company can do is to take risk.
When companies grow, they stop taking risk because they got to make the quarter. Instead, companies need to experiment and take risk. They have to be willing to fail because 75% of startups fail. We need to get back to the steps of experimentation, failure and moving on. As a company gets bigger, it is a little bit like moving a battleship, rather than a little boat. You do not have to get everybody in alignment. It just takes a few people to make a change. To make the change, start with something small. For the small business owner, try something new. However, keep the system you have, but try this at the same time. As a business owner, your opinion doesn’t matter. It’s only your customers’ opinion that matters. So, you know, just take the risk and change, please.
Terry Jones has battled the frontlines of business disruption. And now he’s here to share his hard-won wisdom and insider tips to give you an edge in an increasingly volatile market.In today’s aggressive, hyper-connected economy, a growing number of startups are transforming the way we do business. Disruption OFF is your all-in-one playbook for understanding the latest technological breakthroughs and industry innovations shaping your future. Drawing from a wealth of expert knowledge and his own in-depth experience, Jones provides you with the tools and techniques you need to enter a new age of prosperity. Disruption OFF is your no-nonsense guide for thriving in an ever-changing business landscape. If you like real-world applications, bite-sized advice, and simple strategies, then you’ll love Terry Jones’ essential resource.
Buy Disruption OFF to crush the competition today!