Years ago I wrote about a great technique to get people to come to me for their referral needs. However, I recently saw a modern twist to this great idea that I’d like to share with you today.
Here’s a little background information on the original concept:
Since the late ’80s I’ve been training people to use a little networking trick that will enable them to give referrals to more people (which of course leads to getting more referrals for themselves). I talk about this trick in one of my early columns for Entrepreneur.com as well as a blog I wrote last year entitled: Use This Networking Trick to Increase Business.
In a nutshell, the technique is to compose a letter that you give to your clients and contacts which states that an important part of your business is to give referrals to people looking for services that you recommend (you can find a more detailed explanation, along with a sample letter, by clicking on the link given above).
Here’s the interesting, modern twist:
Terry Burkot has created a 21st century version of this same networking technique by adding video to the equation. She still sends a personal message to all the people in her network; however, she doesn’t write a letter, she instead sends a video message which really utilizes the tools we have available to us in this world full of constantly-evolving technology.
Terry used my idea (which was so last century :)) and really improved on it. Well done, Terry!
I’d love to hear your comments on what you think of this modern twist to networking.