Success Archives - Page 11 of 11 - Dr. Ivan Misner®

Being a True Leader

One of the subjects I get asked about often in interviews is leadership.  I’ve learned quite a bit about leadership through my role as founder and chairman of BNI, the world’s largest business referral organization. But I’ve also been extremely privileged to be able to build relationships with and gain insight into the subject from some of the world’s top leaders in several fields and industries.

One of the first people who comes to mind when I think about what it means to be a true leader is my friend and colleague, Brian Tracy. Brian is the epitome of a leader–he is dedicated to succeeding by helping others succeed, and he uses his depth of experience to teach others how to become leaders themselves.

Brian has classified the key qualities of leadership as integrity, discipline, responsibility, courage and long-time perspective, and he lives his life according to those qualities.  Brian was recently diagnosed with throat cancer and, true to the form of a leader who genuinely walks the walk, his positive attitude, courage and hopeful outlook for the future continue to remain rock solid.

Brian says, “When you think about it, having cancer can be a metaphor for any big problem or unexpected setback in life . . . I choose to see this as a ‘learning experience.’  Maybe I’ll develop a speech or seminar to share what I’ve learned, and the parallels with the ups and downs of normal life.”

Leadership is about using your experience and wisdom to move others in a positive direction; it’s about empowering others by serving as an example. Brian doesn’t just give presentations about leadership and advise others on how to be good leaders–he exemplifies everything a true leader should be, especially during times when it’s not easy to be in such a position.

Click here to see how Brian is continuing to inspire and motivate others through his experiences.  We can all learn more than a thing or two about being a true leader from Brian Tracy.

If Brian has inspired you to accomplish your goals and lead yourself and others to success, tell us about it by leaving a comment below.  You can also copy and paste your comment for Brian to read on his blog.

Have a Good Story… Share It!

Before television there was radio. Before radio there were books. And before books there were storytellers. No matter what the medium–stone tablets, movies, grocery store tabloids, the internet–the story is central.

A good story stays with people and compels them to share it with others. It’s as true today as it was 2000 years ago–and it’s especially true of success stories. Everyone likes to hear them; everyone likes to have one. Do you see how this aligns perfectly with word-of-mouth marketing, where referrals are based on thousands of individual success stories? You see, every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.

You can empower your network by writing down success stories about your business so that they won’t be forgotten and they can be told to other people. You also want to encourage your networking partners to swap stories with you so you can each keep the stories on file and use them to help find and refer great business opportunities to each other.

The key is to capture a truly compelling story–one that practically begs to be shared, one that the people in your network would actually have trouble keeping to themselves. The anatomy of a successful word-of-mouth story about your business is quite simple. It has a captivating beginning, an action-packed middle and a happy ending (and, conveniently, it will in most cases naturally outline for your referral partners what your perfect customer looks like). If you’re expecting other people to act on your story and share it, it must be a compelling story–and must have a positive outcome.

Chances are you have several great success stories about your business but, if not several, I’m sure you have at least one. So to start with, I’d like to challenge you to write down your business’s most compelling success story, ask at least one person on your word-of-mouth marketing team to do the same, and then share your stories with each other.

The more stories you share with other people, the more high-quality referrals you’ll get and the more success stories you’ll generate as you continue to network your business.

‘Notworking’ is Sometimes Good

It’s not called “net-sit” or “net-eat,” it’s called NetWORK! Effective networking is all about learning how to work your network effectively and appropriately.

I also believe that there are times to “notwork.” As a matter of fact, I’m fairly confident that when I’m 70 years old, I won’t say, “Gee, I wish I spent more time at the office.”

BigBearDeckDay

I believe that we entrepreneurs, business professionals and salespeople need to make sure to take time to . . . notwork. I do my best “notworking” at my lodge in Big Bear Lake, California. I’m writing this blog from my deck, pictured here during the day (above) and again at night (below).

BigBearDeckNight

Each year we have a family tradition that each family member gets to pick two things that we all do together during the time we are up here. We type it up and, as each item is completed, the family member puts his or her initials next to his or her item, and we post it on the refrigerator (we have nine years posted there so far). Last night my daughter chose S’mores around the campfire. Today, my son chose a “mental health day” (in the Misner family this means nobody in and nobody out–we hang around the house, watch TV, read, play games and mostly veg).

Success is many things to many people. To me, it’s having the time to spend in a place I love with the people I love. That is true success.

Sometimes, “notworking” is a very good thing.

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