A True Givers Gain Achievementstring(30) "A True Givers Gain Achievement"

In 1998, my wife Elisabeth and I co-founded the BNI-Misner Foundation, a nonprofit program supporting charitable causes. We created the foundation because we truly believe in the philosophy of Givers Gain, on which we founded BNI, our worldwide business networking organization. Simply put, Givers Gain means that if you help others, others will want to help you in return (think “what goes around comes around”).

Now, thanks largely to the generosity and kindness of BNI members and directors around the world who also believe firmly in the Givers Gain philosophy, as of May 2010, the BNI Foundation has contributed more than $1 million to charities around the world since its inception 12 years ago.

The foundation has a focus on children’s educational programs but allows donor-directed contributions as well. Looking back on the significant contributions the foundation has been able to make, I am continually inspired by the willingness of BNI members worldwide to give of themselves to help others. They made it possible to donate more than $100,000 to the 9/11 relief effort, $72,000 to tsunami relief, more than $25,000 for Haiti earthquake relief and tens of thousands of dollars for Hurricane Katrina relief. The foundation has built preschools in India, built preschools and a library and put tin roofs on schools in Indonesia, bought school uniforms for students in Kenya and stocked a library in South Africa with books.

Why am I telling you all of this?  I’m sharing these things with you because I truly believe that the more people genuinely give to others, the more successful they will be themselves. I fully attribute the worldwide success of BNI and its members (read some of their stories here) to this very concept. When you give to someone else because you want them to succeed, everybody wins, and you’re setting yourself up for success because the more good you do for others, the more good others want to do for you.

Starting this week, make a continuous effort to conduct your networking efforts, your business and your life with the philosophy that Givers Gain. Help people because you can and because you want to, and you’ll be amazed by the things you can achieve for yourself as a result.

To find out more about the BNI-Misner Charitable Foundation, click here.

Become a fan of the BNI-Misner Charitable Foundation on Facebook by clicking here.

It’s Not WHAT You Know, But WHO You Know–True or False?string(67) "It’s Not WHAT You Know, But WHO You Know–True or False?"

How many times have you heard the phrase “It’s not what you know, but who you know” when it comes to determining success??  I’m willing to bet that over the course of your life to this point, you’ve heard it a lot.  Do you think it’s true?  Well, it’s not–it’s false.  It’s not what you know, or who you know–it’s how well you know them that really counts.

Here’s the difference.  How many people do you know?  Open up your e-mail address book and count the names.  You know as many people as are listed n your e-mail address book and probably a lot more.  Now, reach into your pocket and pull out your car keys.  How many of the people you know would you hand your car keys to?

Surely, now you understand that the importance of how well you know a person.  A contact is a person you know but with whom you have not yet established a strong relationship.  A connection, on the other hand, is someone who know you and trusts you because you’ve taken the time to establish credibility with that person.

Your network must not only be broad but also deep.  When you rely on others to cross-market your business or promote your program to a client, you’re not asking a simple favor.  For true referral networking, you need relationships that are deeper than mere contacts; you need strong connections, established well in advance.

So, beginning this week, focus on taking the time and energy to cultivate deep relationships by giving your referral sources anything and everything you can to help them succeed.  These will be the relationships you can count on when you need powerful connections because it really isn’t what you know or who you know–it’s how well you know them, how well they know you, and how well they know the people you want to meet.

Learning to Use the Law of Reciprocity: 4 Tipsstring(46) "Learning to Use the Law of Reciprocity: 4 Tips"

I posted a blog this past Monday explaining what networkers need to know about the law of reciprocity, and I promised that I’d follow up today with some tips on what to keep in mind as you learn to use the law of reciprocity in your networking efforts. Below you will find four very important things to remember:

Tip No. 1–Giving means helping others achieve success. What is your plan to contribute to others? How much time and energy can you spare for this? Do you actively seek out opportunities to help people? You could volunteer to help out with something that’s important to someone in your network, offer advice or support in time of need, or even work hard to connect someone to a valuable contact of yours.

Tip No. 2–The person who helps you will not necessarily be the person you helped. Zig Ziglar says, “If you help enough people get what they want, you will get what you want.” In other words, what goes around comes around. If you focus intently on helping others, you will achieve success in the end.

Tip No. 3–The law of reciprocity can be measured. It is a myth that networking cannot be measured and, in my latest book, Networking Like a Pro, my co-authors and I use the Networking Scorecard Worksheet, part of the Certified Networker Program offered through the Referral Institute, to measure networking. If you apply the law of reciprocity, you will see your weekly total networking score gradually rise.

Tip No. 4–Success takes getting involved. Contrary to Woody Allen’s assertion that “90 percent of success is just showing up,” you have to do more than simply be present to be a successful networker. If you join a chamber of commerce, become an ambassador. If you join a BNI chapter, get involved in the leadership team. If you join a civic organization, get on a committee. The law of reciprocity requires giving to the group; it will pay you back many times over.

A master networker understands that, although networking is not the end but simply the means to growing a business, service to your network of contacts must always be uppermost in your networking activities. Once you have established a solid reputation as someone who cares about the success of others, the law of reciprocity will reward you with an abundance of high quality referrals.

Being a True Leaderstring(19) "Being a True Leader"

One of the subjects I get asked about often in interviews is leadership.  I’ve learned quite a bit about leadership through my role as founder and chairman of BNI, the world’s largest business referral organization. But I’ve also been extremely privileged to be able to build relationships with and gain insight into the subject from some of the world’s top leaders in several fields and industries.

One of the first people who comes to mind when I think about what it means to be a true leader is my friend and colleague, Brian Tracy. Brian is the epitome of a leader–he is dedicated to succeeding by helping others succeed, and he uses his depth of experience to teach others how to become leaders themselves.

Brian has classified the key qualities of leadership as integrity, discipline, responsibility, courage and long-time perspective, and he lives his life according to those qualities.  Brian was recently diagnosed with throat cancer and, true to the form of a leader who genuinely walks the walk, his positive attitude, courage and hopeful outlook for the future continue to remain rock solid.

Brian says, “When you think about it, having cancer can be a metaphor for any big problem or unexpected setback in life . . . I choose to see this as a ‘learning experience.’  Maybe I’ll develop a speech or seminar to share what I’ve learned, and the parallels with the ups and downs of normal life.”

Leadership is about using your experience and wisdom to move others in a positive direction; it’s about empowering others by serving as an example. Brian doesn’t just give presentations about leadership and advise others on how to be good leaders–he exemplifies everything a true leader should be, especially during times when it’s not easy to be in such a position.

Click here to see how Brian is continuing to inspire and motivate others through his experiences.  We can all learn more than a thing or two about being a true leader from Brian Tracy.

If Brian has inspired you to accomplish your goals and lead yourself and others to success, tell us about it by leaving a comment below.  You can also copy and paste your comment for Brian to read on his blog.

Have a Good Story… Share It!string(34) "Have a Good Story… Share It!"

Before television there was radio. Before radio there were books. And before books there were storytellers. No matter what the medium–stone tablets, movies, grocery store tabloids, the internet–the story is central.

A good story stays with people and compels them to share it with others. It’s as true today as it was 2000 years ago–and it’s especially true of success stories. Everyone likes to hear them; everyone likes to have one. Do you see how this aligns perfectly with word-of-mouth marketing, where referrals are based on thousands of individual success stories? You see, every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.

You can empower your network by writing down success stories about your business so that they won’t be forgotten and they can be told to other people. You also want to encourage your networking partners to swap stories with you so you can each keep the stories on file and use them to help find and refer great business opportunities to each other.

The key is to capture a truly compelling story–one that practically begs to be shared, one that the people in your network would actually have trouble keeping to themselves. The anatomy of a successful word-of-mouth story about your business is quite simple. It has a captivating beginning, an action-packed middle and a happy ending (and, conveniently, it will in most cases naturally outline for your referral partners what your perfect customer looks like). If you’re expecting other people to act on your story and share it, it must be a compelling story–and must have a positive outcome.

Chances are you have several great success stories about your business but, if not several, I’m sure you have at least one. So to start with, I’d like to challenge you to write down your business’s most compelling success story, ask at least one person on your word-of-mouth marketing team to do the same, and then share your stories with each other.

The more stories you share with other people, the more high-quality referrals you’ll get and the more success stories you’ll generate as you continue to network your business.

‘Notworking’ is Sometimes Goodstring(42) "‘Notworking’ is Sometimes Good"

It’s not called “net-sit” or “net-eat,” it’s called NetWORK! Effective networking is all about learning how to work your network effectively and appropriately.

I also believe that there are times to “notwork.” As a matter of fact, I’m fairly confident that when I’m 70 years old, I won’t say, “Gee, I wish I spent more time at the office.”

BigBearDeckDay

I believe that we entrepreneurs, business professionals and salespeople need to make sure to take time to . . . notwork. I do my best “notworking” at my lodge in Big Bear Lake, California. I’m writing this blog from my deck, pictured here during the day (above) and again at night (below).

BigBearDeckNight

Each year we have a family tradition that each family member gets to pick two things that we all do together during the time we are up here. We type it up and, as each item is completed, the family member puts his or her initials next to his or her item, and we post it on the refrigerator (we have nine years posted there so far). Last night my daughter chose S’mores around the campfire. Today, my son chose a “mental health day” (in the Misner family this means nobody in and nobody out–we hang around the house, watch TV, read, play games and mostly veg).

Success is many things to many people. To me, it’s having the time to spend in a place I love with the people I love. That is true success.

Sometimes, “notworking” is a very good thing.

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