Steve Farber Archives - Dr. Ivan Misner®
Steve Farber

Steve Farber shares “Love is Just Damn Good Business”

Fellow Transformational Leadership Council member and friend, Steve Farber, discusses his book, “Love is Just Damn Good Business” with me in this video.
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Steve is a good friend and a fellow member of the Transformational Leadership Council with me. I know him well and I love his material.
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Order this book by Steve Farber on Amazon:

The proven principles you’ll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.
 
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In addition to Farber’s field-tested strategies, you’ll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.
Steve Farber

Steve Farber says “Love is Good Business”

Fellow Transformational Leadership Council member and friend, Steve Farber, talks to me about focusing on finding love in business. Steve is one of the best speaker’s I’ve seen on the stage.  His message is both surprising and impactful. When we were in Cancun together last week, he talked to me about love being a part of your every day mantra as a business owner.

It’s true. Love is just damn good business. Here’s the logic:

1. You have a massive competitive advantage when your customers love your product or service.

2. The only way to create that experience for customers in a meaningful and sustainable way over time is to create an environment or culture that people love working in.

3. You can’t create that kind of culture unless you love your business, your team, your colleagues, your employees, your customers, yourself, first.

4. Employees will model how they are treated by their leaders.

Love being part of our every day business

Businesses that promote love and celebrate love still need profits to keep their doors open, but they understand the powerful connection between loving what you do in the service of people who love what you do. It builds strong relationships, trust, loyalty, and the commitment that allows a business to not only make money but make a difference. Love being part of our every day business is no more complicated than the Golden Rule: treat others as you would like to be treated.

Steve Farber, founder of The Extreme Leadership Institute, is a popular keynote speaker and leadership expert. Steve’s been featured on my blog before. He’s the bestselling author of The Radical Leap, The Radical Edge, and Greater Than Yourself. Learn more about Steve on his website at stevefarber.com

Think of this the next time you order a pizza. It’s a great example of “love is just damn good business” in action. 

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