Using LCDs to Explain & Promote Your Businessstring(50) "Using LCDs to Explain & Promote Your Business"

July 31, 2014
, , , , , , BNI, Business, Marketing/Sales, Networking, Networking Prep, Networking Tactics, Storytelling, Strategy, Success 4

When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be.  In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators (LCDs).

Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly networking meeting and it was given by a florist who focused on the details of a single rose. Watch the video now to hear the story of what the florist did and said that made his presentation so successful and to learn why specificity is key in talking about exactly what it is that you do.  If you belong to a strong contact network where you give weekly presentations, the more specific you can be in explaining the aspects of your business, the greater your results will be.

If you struggle to come up with talking points about your business at your weekly networking meetings, this video is for you.  I offer a simple strategy for pre-planning your presentation topics for an entire year–never again will you have to wing your presentations because you’re not sure how to describe what you do.

So, what aspect of your business are you going to focus on at your next networking meeting?  I’d love to hear about it.  Please share your thoughts in the comment forum below.  Thanks!

 

 

 

Want Terrific Networking Results?–Get Specific!string(53) "Want Terrific Networking Results?–Get Specific!"

October 6, 2011
, , , , BNI, Business, Connections, Networking, Networking Prep, Networking Tactics, Video Blog 6

In this video, Michael Mayer, an esteemed worldwide business networking expert from Austria, gives an excellent example that teaches why it is so important to  be specific when introducing your business to others at networking meetings and events.

Watch the video and find out what to say and what not to say when introducing your business in order to get great results from your networking efforts.

On a side note, you’ll also be surprised at what a powerful tool the image of pink socks can be  in helping you to remember that specificity is key . . . I’ve never given much thought to pink socks–in fact, I’ve never really thought about them at all–but  now I think about them absolutely every time I think about being specific!

What do you think about the point Michael makes in this video?  Does it help you think of ways you can improve the way you introduce your own business to other people?  Come back and leave a comment . . .