Social capital, otherwise known as the value behind your social contacts, can be an extremely important resource in both business and life. If you take as much care in raising and investing your social capital as you do your financial capital, you’ll experience benefits that can greatly enrich your life as well as multiply your material returns many times over.
In this short video, I explain that you don’t have to purposely become a networker to reap the benefits of social capital and I outline the four key steps to successfully building social capital.
Do you have a standout story about how investing in your social capital significantly paid off for you? If so, please share it in the comments section–I’d love to hear about it!