secret to success Archives - Dr. Ivan Misner®
Networking Group

Secrets of a Successful Networking Group

To help your networking group be successful, I have identified four important tips to consider when inviting visitors, selecting new members, and encouraging mentoring by your experienced members. Please note that in BNI® we call our networking groups “BNI Chapters”.

1) Invite Qualified Visitors to Your Networking Group

In any strong networking group, inviting qualified visitors is important. These groups become stronger because they tend to select new members who are more experienced in their profession. Seasoned professionals are more likely to have an already established network. Therefore, qualified visitors quickly become “qualified members” because they are more likely to pass qualified referrals to their fellow members using their own established network.  Furthermore, inexperienced people tend to pass leads as new members while they are building their network. There is a big difference between a “lead” and a “referral”.

2) Induct Experienced Members to Your Networking Group

When giving referrals to others, you want to ensure that you are recommending someone who is experienced at what they do. This is a trait that is even more important to your networking group than inducting someone just because they are well connected to the community. Do not gamble upon inducting new members who are inexperienced in their professions even if they have sizable networks. Therefore, I highly recommend that all of our BNI chapters’ Membership Committees take the time needed to fully vet and assess the level of experience of all applicants before inducting them into your BNI chapter or networking group.

In a 2002 survey of networking group members, 74 percent of networkers owned their own business. Furthermore, about one-third of business networkers were older than 50 while only 10 percent were younger than 30 years old. This would indicate that the average age of a business person in a networking group is older and more experienced than some would expect. Therefore, I firmly believe that business professionals with more experience are more likely to benefit from joining a networking group and using our referral-marketing strategy.

3) Strike a Balance Within Your Networking Group

A successful networking group should strive to seek a balance between “old pros” and “newbies.” Groups with only experienced older members can become “stuck in their ways” of networking. They also tend to stop inviting visitors to the chapter. They either claim that they have already invited everyone they know over the years or they often do not perceive visitors as being as important to the business as they once were. Meanwhile, a group made up mostly of inexperienced people can be too frenetic as they tend to pass more leads than actual qualified referrals.

4) Encourage Mentoring Between Experienced and New Members in Your Networking Group

In a successful networking group, I have observed effective mentoring between the experienced members and the newer members. Therefore, networking groups become stronger when the experienced members take newly inducted members under their wing in a mentoring relationship. The mentoring does not need to be a part of a formal training structure. I suggest just scheduling a few one-to-one’s between these two members. Take a little time to coach the new members on the finer points of word-of-mouth marketing. It is a real win-win.

As entrepreneurs become increasingly informed and educated about the tangible benefits of growing their business using a structured word-of-mouth program like BNI, many of them are seeking out a local BNIonlineTM chapter to visit virtually during an upcoming Zoom meeting. Therefore, I believe this is valuable information for entrepreneurs who are considering actively participating in a BNI chapter. If you are already a BNI member on your chapter’s current or future leadership team, incorporate these tips to grow your BNI chapter as a successful networking group.

Networking Fundamentals

Networking Fundamentals

What is the one secret to success?  It is a question I receive often. The one secret is… there is no “one” secret.  Therefore, how can entrepreneurs achieve success? To be successful, there are four networking fundamentals that a business owner needs to focus on.

The Networking Fundamentals to Grow Your Business

  • Be Selective
  • Continuously add people to your network
  • Seek Engagement
  • Share Stories

The Secret to Success

Over my career, I have observed people with different personalities, backgrounds, and behavioral styles achieve success in life. Many times I wondered if there was a reoccurring theme running through their success stories that would clearly illustrate what creates success. Therefore, when I interviewed average business owners and entrepreneurs over the years, I asked them what they felt their secret to success was. They generally told me things like vision, goals, passion, persistence, and systems.

I then asked many highly successful people who had obtained great wealth or personal success in business, sports, or science. They generally told me that their secret to success involved things like vision, goals, passion, persistence, and systems. Sound familiar?

Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. So if we all know what it takes to be successful…

Why are we all not as successful as we would like to be?

The truth is there is no great mystery. Very often, “success is simply the uncommon application of common knowledge.”

When you hear successful people talk about the secret of their success, have you noticed that you rarely hear any real secret? What you do hear about is their unwavering adherence to some system or approach they believed in and followed with intensity and determination. Successful people focus on the goal and work through or around everything else. In sports, this is called “keeping your eye on the ball.”  They do this with a passion and a vision.

Success comes to those who have not only a passion and a vision but who also have persistence and commitment to perform the fundamentals over and over, continuing to work and learn until they can perform these networking fundamentals flawlessly. In the end, we already know what our goals are and how to achieve them. This is common knowledge, and it’s been around for a long, long time. Success is learning and practicing the four networking fundamentals.

More Business Through Networking

Want More Business Through Networking?

In this classic video, I explain a proven way to get more business through networking.  I also discuss the results from a survey I conducted.

Everyone wants to be successful in or at something in their life. Success is determined largely by hard work, but also by good choices. Everyone feels like they deserve better at some point. Get over it. The most successful people plan their work and work their plan. They put serious effort into making good choices and carrying them through. Therefore, if you spend more time doing one thing, you will get more business through networking.

The Secret to Getting More Business through Networking

I’ve been asked time and time again by people all over the world what I consider to be the secret to getting more business.  I can, without a doubt, say that there is, indeed, one thing you can do to get more business from your networking efforts.  However, do you know what it is?  The answer may surprise you . . .

Watch the video and then take a minute to leave a comment if you have the time . . . I’d love to hear what some of your guesses were in regard to what the “secret” to getting more business through networking was going to be.  Chances are, some of the guesses you came up with are pretty good networking tactics as well and it would be great to get a conversation going about them!

success

Success Is Not An Entitlement

Everyone wants some degree of success.  They might want it in different forms, but I’ve never met anyone who didn’t want to be successful in or at something important in their lives.  This is good because I believe that everyone’s entitled to pursue success; but, success itself is not an entitlement.

It is largely determined by our hard work and our choices.  I know many people who work hard but make bad choices.  It’s amazing how many of them think they deserve to be more successful because they feel like they’ve worked so hard.  On the other hand, I don’t know very many, if any, successful people who have made good choices but didn’t work hard.

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

When I was the CEO for BNI, I knew that the choices I made were important to the business.  The decisions I made impacted hundreds of employees, franchise owners, and associates as well as hundreds of thousands of BNI members around the world.  I remember back then talking to a good friend and mentor about some tough decisions I had to make and my concerns about them.  He gave me some great advice.  He said, “Not every decision you make has to be a good one.  Just make sure that you make more good ones than bad ones and when you make a bad one – minimize the impact by fixing it quick.”

Wow!  This was great advice.  It’s advice that squarely hits the point about working hard and making good choices.  Not every choice you make has to be on the mark.  However, enough of them do in order for you to get the kind of results you want.  Some of my biggest lessons in business have come from my losses, not my successes.  Generally, neither had much to do with luck but instead, with the choices I made or the commitment I gave to the project.

It is not being lucky

For most of the 30 plus years of running BNI, I didn’t feel very lucky or incredibly successful.  It took time, effort, hard work, and fairly decent choices before I felt any modicum of success.  The problem is that many people want to go from point A to point Z and bypass all the challenges in between.  They work hard, therefore “deserve” the success they want.

Success is not an entitlement.   It’s not a “right” or a “claim” that we should have.  Oh, people have the right to “pursue” success – but that’s it.  Success is most often earned. It is not handed over because you are entitled.

I remember years ago when my son was nine years old I asked him, “Trey, what’s the secret to success?”  He said, in a young boy’s slightly bored sing-song tone – “the secret to success without hard work and good choices is still a secret, Dad.  Can I go out and play now?”

‘Full-Calorie’ Networking vs. ‘Networking Light’

A while back, I published a blog about networking and, in it, I mentioned that the networking organization I founded, BNI®, is structured around weekly networking meetings.  In response to that blog post, a gentleman wrote to me saying how much he loved the idea of networking meetings and everything about the concept of networking for business appealed to him, but that he just absolutely didn’t want to have to commit to going to a meeting every week.  He proposed that a once-a-month BNI meeting would be much more appealing.

In this video, I detail my response to this gentleman’s proposition of monthly, as opposed to weekly, networking meetings–in other words, his suggestion that networkers should have a ‘Networking Light’ option as opposed to going for the ‘Full-Calorie Networking’ system.

Suffice it to say, opting for ‘Networking Light’ has never done anyone any favors, and my secret to success in business and life (which I share in this video) has a lot to do with never cutting corners or skimping when it comes to my daily recipe for goal achievement.

I’d love to hear your feedback on this video!  What has your experience been in weekly networking groups vs. networking groups that meet much less often?  Please share your thoughts in the comment forum below.  Thanks!

Success: The Uncommon Application of Common Knowledge

In this short video by Applied Transformation, Inc., I talk to Roger Green about how I came up with the idea that success is the uncommon application of common knowledge, and explain why I’m such a firm believer in the concept.

If you aren’t buying it just yet, think about this . . . everyone I interviewed some years ago about the secret to success–from Buzz Aldrin, to Erin Brockovich, to average businesspeople, to undergraduate college students–all gave me almost the exact same answer.  So, if we all know what it takes to be successful, then why is it that we aren’t all as successful as we’d like to be?

What’s your take on the secret to success?  Is your recipe for success the same as the answer I heard repeated from each person I interviewed, or do you have different ideas about how success is achieved?  Please leave your thoughts in the comments section.

Why Word of Mouth?

One of the most important things I’ve learned over the years is that the secret to success–without a little bit of hard work–is still a secret!  Word of mouth marketing is a solid foundation for building any successful enterprise and, like anything else that brings great rewards, it takes time, effort, and dedication (a.k.a.–a “little bit of hard work” ;-)).

Developing a word-of-mouth marketing program is an effective, potentially lucrative way of generating more business.  The reason I said it takes “a little bit” of hard work is because it’s not even hard work when you consider the alternatives:

1.  Increase your advertising budget

2.  Develop an effective public-relations campaign

3.  Pick up the phone and start cold-calling

The first two alternatives can be ridiculously expensive and the third is time-consuming and frustrating.  However, a structured word-of-mouth marketing program is also personally empowering: it’s one of the few things that you, or someone who works for you, can do (other than cold-calling) that directly affects your success.  Why wait for people to walk in your door?  Why sit idly by, hoping that your existing clients or customers will refer you to others?  With a structured word-of-mouth program you don’t have to wait for the results of your last PR campaign to kick in.

A word-of-mouth program will give you control and allow you to take ownership for the business development of your company.  Such a program has worked for thousands of people in all types of businesses and will work for you as well.

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