secret to success Archives - Dr. Ivan Misner®
success

Success Is Not An Entitlement

Everyone wants some degree of success.  They might want it in different forms, but I’ve never met anyone who didn’t want to be successful in or at something important in their lives.  This is good because I believe that everyone’s entitled to pursue success; but, success itself is not an entitlement.

It is largely determined by our hard work and our choices.  I know many people who work hard but make bad choices.  It’s amazing how many of them think they deserve to be more successful because they feel like they’ve worked so hard.  On the other hand, I don’t know very many, if any, successful people who have made good choices but didn’t work hard.

Working hard is only the first part of success.  Making good choices is the second part.  It truly takes both to achieve success at whatever you do.

When I was the CEO for BNI, I knew that the choices I made were important to the business.  The decisions I made impacted hundreds of employees, franchise owners, and associates as well as hundreds of thousands of BNI members around the world.  I remember back then talking to a good friend and mentor about some tough decisions I had to make and my concerns about them.  He gave me some great advice.  He said, “Not every decision you make has to be a good one.  Just make sure that you make more good ones than bad ones and when you make a bad one – minimize the impact by fixing it quick.”

Wow!  This was great advice.  It’s advice that squarely hits the point about working hard and making good choices.  Not every choice you make has to be on the mark.  However, enough of them do in order for you to get the kind of results you want.  Some of my biggest lessons in business have come from my losses, not my successes.  Generally, neither had much to do with luck but instead, with the choices I made or the commitment I gave to the project.

It is not being lucky

For most of the 30 plus years of running BNI, I didn’t feel very lucky or incredibly successful.  It took time, effort, hard work, and fairly decent choices before I felt any modicum of success.  The problem is that many people want to go from point A to point Z and bypass all the challenges in between.  They work hard, therefore “deserve” the success they want.

Success is not an entitlement.   It’s not a “right” or a “claim” that we should have.  Oh, people have the right to “pursue” success – but that’s it.  Success is most often earned. It is not handed over because you are entitled.

I remember years ago when my son was nine years old I asked him, “Trey, what’s the secret to success?”  He said, in a young boy’s slightly bored sing-song tone – “the secret to success without hard work and good choices is still a secret, Dad.  Can I go out and play now?”

‘Full-Calorie’ Networking vs. ‘Networking Light’

A while back, I published a blog about networking and, in it, I mentioned that the networking organization I founded, BNI®, is structured around weekly networking meetings.  In response to that blog post, a gentleman wrote to me saying how much he loved the idea of networking meetings and everything about the concept of networking for business appealed to him, but that he just absolutely didn’t want to have to commit to going to a meeting every week.  He proposed that a once-a-month BNI meeting would be much more appealing.

In this video, I detail my response to this gentleman’s proposition of monthly, as opposed to weekly, networking meetings–in other words, his suggestion that networkers should have a ‘Networking Light’ option as opposed to going for the ‘Full-Calorie Networking’ system.

Suffice it to say, opting for ‘Networking Light’ has never done anyone any favors, and my secret to success in business and life (which I share in this video) has a lot to do with never cutting corners or skimping when it comes to my daily recipe for goal achievement.

I’d love to hear your feedback on this video!  What has your experience been in weekly networking groups vs. networking groups that meet much less often?  Please share your thoughts in the comment forum below.  Thanks!

Success: The Uncommon Application of Common Knowledge

In this short video by Applied Transformation, Inc., I talk to Roger Green about how I came up with the idea that success is the uncommon application of common knowledge, and explain why I’m such a firm believer in the concept.

If you aren’t buying it just yet, think about this . . . everyone I interviewed some years ago about the secret to success–from Buzz Aldrin, to Erin Brockovich, to average businesspeople, to undergraduate college students–all gave me almost the exact same answer.  So, if we all know what it takes to be successful, then why is it that we aren’t all as successful as we’d like to be?

What’s your take on the secret to success?  Is your recipe for success the same as the answer I heard repeated from each person I interviewed, or do you have different ideas about how success is achieved?  Please leave your thoughts in the comments section.

Why Word of Mouth?

One of the most important things I’ve learned over the years is that the secret to success–without a little bit of hard work–is still a secret!  Word of mouth marketing is a solid foundation for building any successful enterprise and, like anything else that brings great rewards, it takes time, effort, and dedication (a.k.a.–a “little bit of hard work” ;-)).

Developing a word-of-mouth marketing program is an effective, potentially lucrative way of generating more business.  The reason I said it takes “a little bit” of hard work is because it’s not even hard work when you consider the alternatives:

1.  Increase your advertising budget

2.  Develop an effective public-relations campaign

3.  Pick up the phone and start cold-calling

The first two alternatives can be ridiculously expensive and the third is time-consuming and frustrating.  However, a structured word-of-mouth marketing program is also personally empowering: it’s one of the few things that you, or someone who works for you, can do (other than cold-calling) that directly affects your success.  Why wait for people to walk in your door?  Why sit idly by, hoping that your existing clients or customers will refer you to others?  With a structured word-of-mouth program you don’t have to wait for the results of your last PR campaign to kick in.

A word-of-mouth program will give you control and allow you to take ownership for the business development of your company.  Such a program has worked for thousands of people in all types of businesses and will work for you as well.

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