Referral Institute Archives - Page 4 of 5 - Dr. Ivan Misner®

What Does a Mountain Bike Have to Do with Networking? A Lot, Actually . . .

In this quick video, Referral Institute® Partner & President Mike Macedonio, who is also a good friend of mine and an avid mountain biker, explains an excellent metaphor he came up with about mountain biking and networking. 

Not only does Mike do a great job of explaining how aspects of mountain biking are very similar to networking, he also manages to do something that’s quite remarkable . . . he talks me into getting on a mountain bike ! 😉

After watching the video, ask yourself about your own networking group–does it have all the key components to function and gain momentum like a well-built, lasting mountain bike?

Also, I’m really interested in hearing any networking metaphors you’ve come up with during your networking career--I’ve heard some very creative ones over the years and they always get me thinking so I love hearing new ones.  Please share your ideas in the comments section . . . who knows? . . . I might just be asking you to do a future guest blog!

Do You Network Like You ‘Google Search’? Here’s Why You Should . . .

Last week, I was meeting with executives from the Referral Institute and Thomas Albrecht, Referral Institute Master Franchisee in Austria and Germany, brought up a really interesting concept about networking when he compared it to doing a Google® search.

I immediately asked him if we could record the topic on video for this blog because it’s a fantastic topic that I think will really resonate with networkers globally and it’s something I’ve never thought of before.

So, watch the video and let us know . . . have you been networking like you do Google searches?  Leave a comment and let us know if your networking tactics thus far have been pretty on par with this strategy, or whether you’re going to remember the Google analogy and make some changes to make sure you’re networking efforts are more precise.

Getting a ‘Real World’ Education in Networking–What Does the Future Hold?

In this short video, presented by Applied Transformation, Inc., I talk with Roger Green about what it takes to get a real world education in networking now and what it may take in the future.

I talk a bit about the stance colleges and universities have historically taken on networking education and how that may impact the way people get educated about networking in the future.

I would really like to get a conversation going in the comments section about this to hear other people’s perspectives on this and, in particular, I would like to find out how you have gained the majority of your networking education up to this point.  Please don’t be shy–let’s get the comments rolling in!

The ABCs of Networking–“Navigating the VCP Process(R) to Networking” Series

(Part 6 of 12 of the “Navigating The VCP Process® To Networking” Series)

TR Garland (featured in this video with me) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute.

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Six months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 6 of the series.  in short video format.  Enjoy!

Please let us know what you think of the video by leaving your thoughts in the comments section. Thanks!


Expose Yourself!–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Four months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 4 of the series.  Enjoy.

EXPOSE YOURSELF!
(Part 4 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 3 of this series, we encouraged Business Networkers to honor the chronological steps of the VCP Process®.  In other words, we pointed out that generating a steady stream of referrals takes an investment in time — as well as in the people in your own network.  Take action, we recommended, and become visible.  However, be cautious about “too much Visibility”.

Today, we’d like to revisit and expand upon the following concept that was introduced last month:  If you put yourself out in the marketplace as a person of value, others will want to connect with youYour role is to EXPOSE YOURSELF to your local business community in a valuable way so that people feel a personal connection with you and feel compelled to assist you.

Let’s dig deeper . . . If you’ve sought out Business Networking training and education in the past, you’ve most likely heard the following phrase: “It’s not who you know, it’s who knows you.  However, today, we ask the question: “WHAT…do they know you for?”

You see, we believe that there is a strategic way to go about gaining Visibility in your local community.  We believe that if you lead with positive intentions and follow up with valuable contributions, professionals will, in time, feel a personal connection with you and feel compelled to assist you (i.e. pass you qualified referrals and/or connect you with Referral Partners).  Attempting to expedite the VCP Process® is almost never a good decision.  And sometimes, it may even backfire.

You may have observed this type of behavior before where people shift into what’s considered to be ‘Visibility’-overload.  In other words, every chance they get they’re doing random “stuff” (yes, that’s the technical term) to be visible without having any sort of thought out strategy.  Do you know what a “Drive-By” is at a networking event?  It’s when someone’s strategy (of lack thereof) is to meet everyone at a mixer.  As such, they’re focused on passing out their business cards to anyone and everyone versus staying in a conversation for longer than 60 seconds.  Has this ever happened to you?  What was your perception of this person?

This and other “Random Acts of Networking” ultimately defeat the overall objective which is to build trust and credibility through cultivating relationships.  Our fear is that people might be placing a lot of time into gaining Visibility, but NOT being able to capitalize on it.  And, it is for this reason that we’d like to introduce the term HYPER-Visibility™.  It’s when people try to get everyone to know them, see them, and hear them through a variety of different means in an effort to expedite the VCP Process® to Networking.  Whereas, in actuality, it typically backfires and may even be detrimental to their reputation and perceived as overkill.

As alluded to before, try not to be plagued by HYPER-Visibility™ and ask the question:  “WHY…do people know you?”

Is it because you:

  • Have volunteered to setup and break down your visitors table at your weekly networking event?
  • Have recently been awarded the “Helping Hand Award” in your local community?
  • Have numerous satisfied clients/customers who say positive things about you?

Or, is it because you:

  • Are at every single networking event in your local community (i.e. you’re everywhere!)?
  • Are the person who adds people to your weekly newsletter without permission?
  • Are constantly conducting ‘off the wall’ introductions (called Sales Manager Minutes in BNI) in an effort to be remembered?

Please be cautious that sometimes if those (albeit memorable, but) ‘off the wall’ introductions have nothing to do with training your network, they may not serve you well.  Being over the top could actually push some people away who might otherwise be keen to learning more about you.  Please also be aware that sometimes when you’re in roles of increased Visibility, your actions are clearer and even amplified.  For example, if you volunteer to help support your local networking group – or even any association or charity – your visibility will be enhanced and you’re typically in the spotlight or under a microscope.  Be cognizant, be strategic, and be prepared.

Visibility is an intricate part to the VCP Process®.   When strategically planned out, this exposure could be your biggest ally.  When attained for no particular rhyme or reason, it could be your biggest enemy.  Hmmm . . . food for thought, isn’t it?

In closing, we’d like to recommend that you consider that there are actually two different interpretations to the title of this blog post “Expose Yourself!”  First, it can be interpreted as the means by which you strategically and professionally navigate the first step of the VCP Process®.  Or, it can be interpreted that sometimes when you are too visible or seeking visibility for the wrong reasons (or with the wrong approach) you actually “Expose Yourself!”  Moving forward, our recommendation is to conduct an inventory of what steps you’re taking on a weekly basis to become visible within your own local community.  Then, decipher if they are effective at doing the job of helping you move beyond Visibility to Credibility.  If not, then please consider revising or replacing

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 5 called “Audit Your Activities.”

Four More Referral Sources to Tap into for Business Growth

A week ago today, I outlined a brief description of each of the first four of the eight referral sources.  I encouraged blog readers to spend the past week taking action in developing at least two of those referral sources and promised that this week I would explain the last four referral sources. 

* Remember, the more you learn about each referral source, the more referral sources you will develop; the more referral sources you develop, the more referrals you will get and the more your business will grow!

The Eight Referral Sources: Sources #5 — #8

  • Staff Members
    Except for customers, no one understands better than staff members how your products or services perform.  Not just sales and marketing staff–generating sales is what they were hired to do–but part-time or full-time staff members in administration, production, and other functions give your business a boost when they talk with friends, neighbors, associates, and people they meet in their daily lives.  Keep them happy; a disgruntled employee can do your business a lot of harm. Don’t overlook former staff members, either.  Working for your company will always be a part of their history, and often part of their conversation with prospects as well.
  • People to Whom You’ve Given Referrals
    You’re more likely to get a referral from someone to whom you’ve given a referral.  The more you give, the more you’ll get.
  • Anyone Who Has Given You Referrals
    People who give you referrals for business or direct others to you for networking or advice are demonstrating that they think highly of you and what you do.  If they didn’t, they would refer people elsewhere.  Strengthen and nurture these prospective referral sources; don’t take them for granted.  Show your appreciation with personal gestures and by referring prospects to them.  Call on them for further referrals, but don’t abuse their generosity.  Maintain the business standards that earned you their respect.
  • Other Members of Business Referral Groups
    Referral groups are set up by their members mainly to exchange leads and referrals.  A typical weekly meeting of such a group includes time devoted exclusively to networking and referring business.  If you’re a member, this is what you signed up for: ready access to potential new clients.  To encourage communication and limit possible competitive conflicts, business referral groups often restrict membership to one person per profession or specialty.

Between last Monday’s blog and today’s blog, you should now have a good understanding of the eight referral sources and there is no better time than right now to start developing them for more referrals! 

If you accepted last week’s challenge of developing at least two of the first four referral sources, I’d love to hear about which sources you chose to focus on and what your experience was.  Now the question is, which of these next four sources are you going to work on developing next?  Please leave your thoughts in the comments section.

The Eight Referral Sources–Learn More, Get More

Last week I posted a video blog featuring Referral Institute Trainer Cheryl Hansen talking about the opportunity to significantly increase the number of referrals you receive by developing more than just one of the eight referral sources.  The fact is, the more you learn about each referral source, the more referral sources you will develop; the more referral sources you develop, the more referrals you will get and the more your business will grow!

Since last week’s video blog, I have received requests via social media to explain each of the eight sources in a little bit more detail, so today I am posting a brief description of the first four sources below and (for the sake of space) next week I’ll post information about the last four sources.

The Eight Referral Sources: Sources #1 — #4

  1. People in Your Contact Sphere
    A group of businesses/professions that complement, rather than compete with, your business.  A Contact Sphere can be a steady source of leads.  It’s almost a sure thing: if you put a caterer, a florist, an entertainer, a printer, a meeting planner, and a photographer in the same room for an hour, you couldn’t stop them from doing business.  Each has clients who can benefit from the services of the others.  This is why a wedding often turns out to be, on the side, a business networking and referral-gathering activity.
  2. Satisfied Clients
    One of your best referral sources is satisfied clients.  Having firsthand experience with your products or services, they are true believers and can communicate convincing testimonials.  Keep track of these clients; they are your fans, your best promoters, and they can be very effective in helping others decide to do business with you.  Of course, a dissatisfied client is equally effective in turning prospects away from you.
  3. People Whose Business Benefits from Yours
    Of the eight kinds of people in your referral network, none stand to gain more than those who get more business when you get more business: business suppliers and vendors, for example.  If you sell workbooks, the printer who prints them for you benefits.  A related business located close to you may benefit from your customers–for example, a health-food restaurant located next to your family fitness center.  In these circumstances, it is obviously in the other businesses’ self-interest to give you referrals.
  4. Others with Whom You Do Business
    Perhaps your business doesn’t have anything to do with dentistry or hairstyling or automobiles, but every day you do business with dentists, hairstylists, and auto mechanics.  By contributing to the success of their business, you will gain their goodwill; to keep you as a customer, they’re inclined to help you secure customers of your own.  If you’ve been using their services for some time, these vendors probably know what you do and that you’re a reliable, trustworthy person.  Sometimes this is all the recommendation a potential client needs.

Now that you know more about the first four referral sources, why not start developing them now?  Reach out and connect with one person from at least two (or all four if you’re really motivated!) of these different referral sources this week and be sure to come back next week to learn about the last four of the eight referral sources. 

Only Focusing on ONE Referral Source Equals Missed Opportunity!

In this video, Cheryl Hansen, a Trainer and Franchisee with the Referral Institute, explains that most people tend to focus only on existing clients as their main source for business referrals and they neglect the seven other referral sources which they could be developing simultaneously to generate unlimited opportunity for new referred business!

Cheryl highlights community service organizations and casual contacts as just a couple of commonly untapped referral sources and urges businesspeople to start developing all eight of the referral sources which are outlined in the book The World’s Best Known Marketing Secret and listed below . . . which of them are you going to make a commitment this week to start developing?  Leave a comment and let us know . . .

The Eight Referral Sources:

  1. People in Your Contact Sphere
  2. Satisfied Clients
  3. People Whose Business Benefits from Yours
  4. Others with Whom You Do Business
  5. Staff Members
  6. People to Whom You’ve Given Referrals
  7. Anyone Who Has Given You Referrals
  8. Other Members of Business Referral Groups

If you’d like a more specific description of any of the eight referral sources, simply leave a request in the comments section–I’m more than happy to write a blog with further details regarding any/all of the above sources.

Too Much Visibility?–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Two months ago, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 3 of the series.  Enjoy.

WHEN IS TOO MUCH VISIBILITY, WELL, TOO MUCH ‘VISIBILITY’?
(Part 3 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1 of this series, we introduced you to the moniker – The Networking Nomad™.  In short, this moniker describes the type of networker who appears to be misinterpreting the very definition of Business Networking.  Click here to review that blog post.  In Part 2 of this series, we recommended you understand that ‘perception is reality’ when it comes to networking – and we encouraged you to be careful about whether or not your network perceives you as a PREDATOR or a PARTNER.  Click here to review that blog post.

Today, we’d like you to give some serious thought to the very first letter in the VCP Process® to Networking.  In short, your goal should be to first enter Visibility with people, then perform activities that will help you build trust and Credibility with them, and finally through time and the strengthening of that relationship, they will most likely pass you consistent referrals in the Profitability stage.  After all, “It’s not who you know, it’s who knows you.

Years ago, only the elite networkers were privy to this powerful concept.  These days, chances are this valuable information has trickled down to the average networker.  This is both a good thing – and a bad thing.  From our perspective, the good thing is that the average networker is now aware of this concept.  The bad thing is that the average networker typically misinterprets and mismanages the implementation of this concept.  Don’t agree?  Please hear us out . . .

Remember the movie “A Few Good Men” with Jack Nicholson where he forcefully delivers the famous line “You want the truth?  You can’t handle the truth!”?  Well, the facts are clear and the truth in business networking is that the average networker’s strategy doesn’t focus on successfully navigating through the VCP Process® and doesn’t focus on finding Referral Partners whom they cultivate long term, mutually beneficial relationships with to provide them consistent referrals.  Or worse yet, the average networker has no strategy at all.

The goal of networking is to build the ultimate network of professionals who, when asked:

  • Can and will support you
  • Can provide you with information to make you more valuable
  • Can vouch for you
  • Can lend you their credibility when introducing you to people in their networks
  • Can refer to you on a consistent basis

If you put yourself out in the marketplace as a person of value, others will want to connect with you.  Your role is to expose yourself to your local business community in a valuable way so that people feel a personal connection with you and feel compelled to assist you.  Most people have no concept of this strategy.  That’s what makes it so potent.  And then the dilemma is that a large percentage of those exposed to this strategy will never do the hard work that it takes for success to become a reality.  But, as noted above, the average networker typically misinterprets this concept.

Here’s an example:

Ivan met a woman years ago who told him she was the consummate networker – 100’s of contacts and a wide-ranging network of people from all walks of life.  Then one day in a conversation with him, she dropped a bombshell and said her networking efforts weren’t paying off.  She went on at some length about all the groups she went to, people she met, and how she made all these contacts but wasn’t getting any business.  The truth is that she was so busy running around and making appearances that she wasn’t learning how to actually ‘work’ these networks and build deep relationships.

A music teacher once told his students: “Lousy practice makes a lousy musician.”  The same holds true for networking; lousy networking makes a lousy networker!  This is why “practice doesn’t make perfect – perfect practice makes perfect.”

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Have you exhausted all opportunities in your local community to attend Business Networking and/or Referral Marketing Training workshops?  Have you sought out an expert or someone that has proven results from their networking efforts that you can ask to be your accountability partner?  And…if you have attended workshops in the past, what are the results you’re getting today?  If you’re not getting the number of referrals you expect, maybe it’s time to revisit those workshops?”

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 4 called “Expose Yourself!”

Perception Is Reality! — “Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Last month, we started a much-anticipated 12-part monthly series of blog posts which addresses this and contains some very timely information for networkers across the globe.  Today, we’re proud to share with you Part 2 of the series.  Enjoy.

 

PERCEPTION IS REALITY!

(Part 2 of 12 of the “Navigating The VCP Process® To Networking” Series)

Last month, in Part 1 of this series, we introduced you to the moniker – The Networking Nomad™.  Click here to review that blog post.

In short, we described the type of networker who appears to be misinterpreting the very definition of Business Networking.  In fact, The Networking Nomad™ is actually treating networking as if it were a direct sales competition and an exercise in prospecting for new clients.  As a result of this type of behavior, they never stay in a networking group long enough to cultivate long-term referral relationships.

The reason why we’re refreshing your memory is because we don’t want you to forget that ‘perception is reality’ when it comes to networking.  And if you’re simply perceived as someone who focuses on his/her network buying your products or services, then any amount of time you invest in that particular network might not deliver you the Return on Investment (ROI) you expect.

You’ve heard us mention before that the VCP Process® to Networking (Visibility leads to Credibility which in turn leads to Profitability) describes the process of creation, growth, and strengthening of business relationships.  It’s useful for assessing the status of a relationship and where it fits in the process of getting referrals.

The Networking Nomad™ noted above is actually investing most, if not all, of his/her time in something we call pre-Visibility.  They’re not effective at getting consistent referrals because they’ve fallen into a trap. From time to time they run into a prospect they’ve met before, but aren’t really doing much else to deepen that relationship or work towards finding consistent Referral Sources.

Think about it.  Isn’t it better to have 6 referrals from one person in your network over the next 6-12-18 months rather than to have them become a client today?

There are major differences in the Sales Mindset versus the Networking (or more specifically Referral Marketing) Mindset.  For example, in Sales YOU are the center of the process:

  • YOU have to identify new prospects.
  • YOU have to go out there and meet the new prospects.
  • YOU need to build trust, credibility, and rapport with them.
  • YOU need to inch closer to the sale by conducting the needs analysis.
  • YOU need to respond to Requests for Proposal (RFP’s).
  • YOU need to send and reply to prospect emails.
  • YOU need to do everything you can to get that sale.
  • YOU get the picture?  😉

With the correct Networking Mindset, the process works WITHOUT YOU. Your well-trained Referral Sources and Referral Partners are spreading YOUR message within THEIR network – while you’re spending your time more effectively.

A successful networker has taken the time to seek and forge strong relationships with Contact Sphere Professionals who aim to serve the same or similar client target market.  Therefore, each new client of theirs can be a new client of yours.

And, that same successful networker is saving valuable time by having their network refer them into the sales process steps ahead of what they could’ve accomplish on their own.

Now that’s what we call leveraging another’s efforts.

But…you cannot accomplish this if your network perceives you as a PREDATOR versus a PARTNER.  Therein lays the difference between approaching Business Networking with a Sales Mindset versus a Networking Mindset.

At the end of the day, we understand and respect the fact that it’s your choice on which mindset you approach your networking efforts with.  However, understand that we believe your network will perceive you and deliver you the results that reflect your approach.

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Have you ever perceived someone as exhibiting behaviors of a Predator or a Partner when networking?  If so, what did you observe and what insights did you learn from this observation?” Feel free to share your thoughts in the comments section below and remember, at the end of the day, we’re only human and it’s important to learn from our own as well as other people’s successes and/or mistakes.

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 3 called “When Is Too Much Visibility, Well, Too Much ‘Visibility’?”

Build, Educate, Motivate, & Activate Your Network with Paula Frazier

At a recent Referral Institute conference, I had the opportunity to record this short video with my good friend Paula Frazier, a Referral Marketing expert based in Virginia. 

She wrote a fantastic article in the recent Amazon bestseller Building the Ultimate Network about how to build, educate, motivate, and activate referral sources and that’s exactly what she discusses in this video.

As Paula says, “Whether you’re in front of one (person) or 100 people, you’re always in a position to build your network.”  Watch the video to find out what you need to keep in mind in order to successfully build your network no matter where you are or how many people you’re networking with.

After watching the video, please share your thoughts on Paula’s tips in the comment section below . . .

It’s All About Your Mindset–“Navigating the VCP Process(R) to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. 

For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  Today begins the much-anticipated 12-part monthly series of blog posts which address this and contain some very timely information for networkers across the globe.  TR and I hope you’ll enjoy the series as much as we enjoyed putting it together.

IT’S ALL ABOUT YOUR MINDSET
(Part 1 of 12 of the “Navigating the VCP Process® to Networking” Series)

Leverage.

Let’s restate that word again out loud because it is the essence of why leading sales professionals and small business owners invest their valuable time in Business Networking activities.

Leverage.

We think that probably the best representation of ‘leverage’ as it relates to the topic at hand is J. Paul Getty’s famous quote, “I’d rather have one percent of the efforts of 100 people than 100 percent of my own efforts.”

You see, the difference between the success or failure of someone who is networking as a way of generating revenue is most likely what their perspective of ‘networking’ is.

Story after story is reported to us about people who believe that if they cease going to networking meetings and mixers every single week that their revenue will STOP.  Their perspective is that if they do not maintain a high activity of mixing and mingling with new people that they aren’t ‘networking.’  The truth is that their personal definition of Business Networking appears to be skewed.

Their own description of activities that THEY are performing sounds a lot like selling, doesn’t it?

At its core, Business Networking is “selling through your network, NOT to your network.”  Applying the foundational basics includes building relationships first, amassing trust and credibility in time, and then asking for referrals.  Don’t expect your network to buy from you.  If they do, that’s a bonus – but don’t plan on it or even try to encourage it.  It might actually backfire.

We see it all the time.  People are attracted to the size of the event (i.e., your city or county’s biggest mixer) or the size of the weekly group such as a local BNI Chapter.  These individuals are most likely sales people looking for a Buyer’s Club to help them achieve their quota – nothing more.  Once they pitch their network and a small percentage of people buy from them, they consider that group or network tapped out.  In this instance, you’ll hear these individuals murmuring, “Oh, that networking group isn’t a good one.  I tried it out for 3-4 months, but they don’t pass any referrals.”  They then move on to another networking group and repeat the same self-centered activities (i.e., the rinse and repeat).

Once another 3-4 months rolls by again and they tap out that small percentage of kind souls that purchase from them, it’s back on the meandering trail to wander around and find that next networking group…and the next…and the next.  This is why we’d like to introduce the moniker The Networking Nomad™ — as it fits this type of person and their behavior.

Remember, Business Networking is more about ‘farming’ than it is about ‘hunting.’  It takes time to cultivate relationships.  But once you dedicate the effort, we believe these relationships ultimately allow you to ‘harvest’ referrals for a lifetime.

In closing, we’d like to recommend that you consider reflecting back upon your own networking journey and ask yourself:  “Has my definition of Business Networking evolved through the years?  If so, what events or insights from others influenced this evolution?”

We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 2 called “Perception IS Reality!”

Also, we highly encourage you to leave your feedback in the comments section below . . .

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