Power Teams Archives - Dr. Ivan Misner®
Contact Sphere

Developing a Networking Contact Sphere

A contact sphere is a group of business professionals who have a symbiotic relationship. They are compatible, non-competitive professions. Contact spheres are a broad list of professions that could work well with you. While your Power Team is only those that you are actively working with. Hence, the power team working that symbiotic relationship created in the contact sphere.

My favorite example of a contact sphere is the caterer, the florist, the photographer, the videographer, hairstylist, makeup artist, and the travel agent. I call this the “wedding mafia”! If one gets a referral to a wedding, then they all get a referral to the wedding. These professions, more than most, have truly learned how to work their contact sphere. A contact sphere can be a steady source of leads. Each has clients who can benefit from the services of the others.  This is why a wedding often turns out to be, on the side, a business networking and referral-gathering activity.

To get the most out of your contact sphere:

  • Identify as many professions as possible that fit within your company’s contact sphere. Take a look at what professions your industry tends to work with to get an idea of repetitive and reciprocal referrals. Create a list of these professions.
  • Identify specific individuals who could fit into your contact sphere. Go to various networking groups and consult your business card file and database.
  • Invite these people to participate in networking groups with you so you can formalize your relationship and have a way to stay in regular contact. Maintaining a relationship is key. A good way to do that is to participate in groups that put you together on a regular basis.
  • Evaluate the professionals in your contact sphere that you are presently referring to. If they are not reciprocating, you may have the wrong profession or the wrong person. Fill the spot with someone who is willing to reciprocate.

Although developing a solid contact sphere will greatly increase your business, you must remember that it alone is not enough. Because contact spheres consist of small groups, you’re not likely to gain exposure to a large number of individuals. Hence, work on developing your overall network of contacts at the same time you are developing your contact sphere. Good luck. Contact spheres are a great way to start building your professional network.

Building a Power Team: More Tea Video

Referral partnerships are a powerful element in an effective networking group.  This informative and equally entertaining video by Lawrence Conyers of UK based Anson Corporate Media (you may remember the video of his I posted back in December about how to conduct effective one-to-one meetings) is all about building a Power Team of referral partners and, though it is geared toward members of BNI groups, the information works for all networking groups.

Lawrence , who is not only an experienced networker but also a gifted and creative photographer, videographer, and artist, demonstrates how a Power Team is built and how it benefits networkers and effectively grows business.

Talking about what the video is about, Lawrence explains, “Who do you work with on a regular basis that provides complimentary services to yours?  A plumber needs to know a kitchen installer and a plasterer.  Photographers, wedding car hire, florists and cake makers have a constant flow of referrals in all directions.”

Take a few minutes to watch this video (Not only will you learn from it, I’m willing to bet that, as with all of Lawrence’s videos, you’ll get a good laugh as well!) and let me know what you think of  it–I think the butler (a.k.a. Miss Jones)  is hilarious! Also, I’d love to hear about your experiences with Power Teams, please  share your feedback in the comments section.

To learn more about Lawrence Conyers and Anson Corporate Media, please visit: www.AnsonCorporateMedia.co.uk

“Money on the Table”–How to Generate More Referrals for Networking Partners

[tube]http://www.youtube.com/watch?v=9GpIfb-ymqU[/tube]

If you’re not familiar with Power Teams or Contact Spheres, they are two things that any networker aiming for maximum networking results will want to get very familiar with.

I have just released a new book with my co-author, Lee Abraham, called Money on the Table which is all about how to use Power Teams and Contact Spheres to generate more referrals for your networking partners.  Why should you take the time to learn how to get more referrals for those in your network?  Because this will ultimately pay off in more referrals for you and maximum results for your networking efforts.

In this short video, Lee and I talk a little bit about our new book and why we wrote it and we also explain a simple, quick exercise that will get you on the road to making the most of your network and generating more referrals for you and your networking partners.  So, grab a sheet of paper and a pen before clicking the play button–there are six bullet points you’ll definitely want to jot down.

After you’ve watched the video and done the quick networking exercise, come back and leave us a comment about what you thought of it.  We’d love to hear your thoughts!

To purchase a copy of Money on the Table, CLICK HERE.

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