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Staying in Touch With Your Clients

Staying in Touch With Your Clients

Your business thrives by networking. Staying in touch is an important part of the networking process. Networking is much more than making contact with others and getting new business from them. The golden rule of networking is staying in touch with your clients. You strengthen your business relationships by fostering solid relationships with clients.

During “The Great Pause of 2020”, we started working from home. We created a plan to get through this situation with our businesses. Because we could not go to our usual places to network face-to-face with others, we took action and learned how to network online to stay in touch with people. Now, we need to plan on what we are going to do when society returns to the “new normal”. We need to get back in touch with those people that you have not seen or spoken with recently by focusing on strengthening these business relationships.

Here are six ways for staying in touch with your clients and strengthening your business relationships:

Spread out your phone calls.

Regular contact is important right now regardless of the type of relationship with your clients. Two short phone calls are more beneficial than one long call. Each phone call becomes an opportunity to strengthen the relationship and to enhance your credibility.

Schedule the phone calls predictably.

Stay in contact with your clients. Train them to expect to hear from you at certain times. If you usually contact certain customers during the first week of every quarter, they will come to expect it and will budget time for you.

One phone call leads to the next phone call.

Before concluding your telephone conversation, schedule the date of your next phone call. With this commitment, you are more likely to follow through. This practice establishes a chain of contacts, with each phone call leading to the next.

Assume responsibility for your phone calls.

Take the initiative and stay in touch with your customers. When clients do not feel cared for, they are more likely to leave. You are more likely to head off potential problems by staying in touch with them by picking up the telephone and calling them these days.

Invite them to your online networking events.

One way of making sure to stay in contact with your customers is to invite them to join you at your online networking events. This is a great way to introduce your customers to other people.

Stick to your plan for staying in touch with your clients

Occasionally your clients will telephone you. Do not let this interfere with your contact schedule. Do not count it as one of your prescheduled phone calls when they initiate the phone call.

People need their network, now more than ever. Maintain a powerful personal network by telephoning your clients and adopting these tips right now. You will have a stronger business tomorrow because of the actions you take today by staying in touch with your clients.

Don’t Make This Mistake at Your Next Networking Event

If you were sitting in an important meeting with your biggest client and you got a text message, would you stop listening to your client and completely tune him out in order to respond to the text message?

What if you got a phone call . . . would you stop mid-presentation as you were pitching your most important client about your newest product in order to answer the call??  Of course you wouldn’t!  That would be a blatantly rude move on your part and it would put your most valued client relationship at risk.

So, why in the world would anybody ever even consider looking at their mobile phone during a networking meeting?? Make no mistake, a good reason for looking at, picking up, or using your mobile phone in any way during any type of networking meeting does not exist!

One of the fastest ways to ruin your credibility and earn yourself a reputation as being rude, unprofessional, and undeserving of referrals is to use your mobile phone during a networking meeting. It virtually screams to your networking partner(s): I don’t care what you have to say because I have better things to do right now and this meeting is not worth my time.

If you want results from your networking efforts, which I’m assuming you do if you’re reading this blog, then that is the last thing you would ever feel about or  say to anyone in your network.  But, if you’re using your mobile phone during meetings with people in your referral network, I promise you–not only is that the exact message you are sending them, you’re also wasting their time and yours.

So, do yourself a favor and check your phone one last time before your networking meeting . . . check that it is completely turned off and don’t turn it back on until you leave the meeting.  Remember, networking meetings and mobile phones don’t mix!

What’s the Best Way to Follow Up?

When I taught management-theory classes at a Southern California college, students would sometimes say to me, “Look, you’ve just walked me through ten different theories of management.  What’s the best one to use?”

I would answer, “The one you consistently apply.  Why would I say this?  The reason there are different ways of managing people is because people are different.  They have different personalities, different approaches, and different techniques.  The tried-and-true method that you consistently and effectively apply is the one that’s going to work best for you.

Follow-up is a similar issue.  For example, I know that handwritten notes are considered to be the best way to follow up.  The problem is . . . I just don’t do them consistently.  Therefore, are they really the best technique for me? No, because I know I’m not going to do them regularly.  I prefer to follow up with an e-mail message, a phone call, or better yet, a card using something like the SendoutCards.com system.

The truth is, almost any follow-up method will work if you use it well and consistently.  The best method for you is whichever one you are most comfortable with and can do every time the need arises. 

The reason is simple: whatever you do, you’ve got to do it well, and if you feel obligated to keep doing something that you don’t like to do, you won’t do it well–at least not consistently.  And, a late-arriving, clumsy, or half-hearted note in your own messy handwriting is going to make a worse impression than a less “proper” but more heartfelt and immediate telephone call.

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