Be a Motivational Speaker for Your Business

Be a Motivational Speaker for Your Businessstring(43) "Be a Motivational Speaker for Your Business"

July 7, 2022
, , BNI, Business, Networking

When you watch or listen to a motivational speaker such as Jack Canfield, Brian Tracy or John Maxwell, can you feel the passion flowing through their words and actions? Think back to a speaker’s presentation at a convention or seminar you attended. Was there an energetic buzz in the room afterward? Were the other attendees excited about what they heard?  Usually the answer is YES. However, do you know why?

The hidden element behind a motivational speaker is passion. They have an uncanny ability to share passion through their words, which helps listeners remember their message.

When it comes to business networking success, our personal challenge is to have an extraordinary message that captures the essence of our business and highlights our unique selling proposition (USP). Our USP sets us apart from the competition and helps us get more referrals from our networking groups.

Tapping Into Your Business Passion

Are your referral partners excited about your business? If you’re not sure, ask yourself: Are YOU excited about what you do? Are you passionate about what you do? Hopefully, your answer is yes – you are excited and passionate about your business. You need to convey that feeling to your potential customers and clients, and to your networking partners.

Increasing the excitement about your business can be easy. You can capitalize on your passion and spotlight your uniqueness by answering these questions from your heart rather than your head.

  1. WHY are you excited about your business?
  2. As a professional, what do you do that makes you look forward to going to work each day?
  3. How does your work fulfill you?
  4. What element of your work do you enjoy the most ? Why?
  5. What can you say about yourself or your business that your competition cannot say?

Your answers will help you tap into your passion and incorporate it into your daily message about your work. I believe that successful people have passion about what they do, and it shows in how they describe their business. They are working in their flame and not in their wax.

Public Speaking Tips

After you identify your passion about what you do and develop your USP, it’s time to put them together for an effective business presentation. Whether it is a one-minute presentation, ten minutes, or more, these tips can help make it more comfortable and less stressful when speaking in public.

  1. Be prepared. Have reference notes about what you plan to say and review them ahead of time. Avoid reading them word-for-word.
  2. Be specific. Focus on just one or two parts of your business each time you speak on it. By being specific, you can talk about something you know well and will feel more at ease.
  3. Use visual aids. PowerPoint slides can help you stay on track. In-person handouts assure that your audience takes home important information.
  4. Remember that you are the expert. Nobody knows your business as well as you do. Speak confidently about your experience and your expertise.
  5. Be creative. If talking to a large group makes you uncomfortable, try starting with a Q&A session and share your information in response to the questions.
  6. Tell stories about your business. Make sure to relive the story, don’t just retell it. Relive the story as though you were experiencing it again; this will give you the same kind of excitement you had when it happened and will draw the audience in to the experience with you.

There is no right or wrong way to present to an audience. I recommend that you do what works best for you and for your business in a way that is comfortable for you.

Sharing Your Passion

Many business professionals offer to speak free of charge to service clubs or business organizations as a way of sharing their expertise while getting exposure for themselves and their business. If your product or service is conducive to this approach, tell the members of your personal network that you offer this service, and accept referrals for speaking engagements. Ask your referral partners to share your information with the program chairs of organizations to which they belong, such as chambers of commerce, Rotary, Kiwanis, or the local group of their industry professionals.

REMEMBER: These speaking engagements are NOT a sales pitch. You are there to provide expert information and education to the group and its members.

If you prepare well, incorporate the public speaking tips, and do a good job at these presentations by sharing your passion for your work, you may get many more speaking offers and a lot of new business. I know of a BNI member who took this advice and built her speaking resume by sharing information at chambers of commerce, professional organizations, civic and community groups, high schools, and with active-duty military personnel. Those connections led to being featured on local television, radio, and teaching a class at a community college, all of which helped her business grow.

Remember, nothing great in life has ever been accomplished without passion. When you are passionate about the solutions you provide for your customers and clients, and you share that excitement with your network and your referral partners, they become motivated to help you. When you become a motivational speaker for your business, great things can happen.

I’d love to hear your thoughts. How do you share your passion for what you do?
 

 

 

Related Blog Posts:

Support Material & Techniques for Increasing Referrals

If you’re not getting…

READ MORE

Conquer Your Fear of Public Speaking

People have ranked the fear of public…

READ MORE

Be Passionate, Not Pushy

Passion and enthusiasm are key components for success in business…

READ MORE

4 Steps to Building an Effective Networking Programstring(51) "4 Steps to Building an Effective Networking Program"

January 27, 2014
, , , , , BNI, Networking, Networking Prep, Networking Tactics, Strategy, Success, System 14

It’s often been said that “starting is the hardest part” of a project. Well, building your business through networking and word-of-mouth marketing is no exception.

Here are four things you can do to get your networking program off to a strong start:

1. Don’t be a cave dweller: Get out and meet people!

2. Know how to ask for the referral. Learn and develop specific techniques that will help you hone your ability to ask for the referrals you want.

3. Consciously select at least three business or networking groups to join in the next three months (chambers of commerce, community service groups, trade associations, strong contact networks such as BNI, etc.).

4. Develop a creative incentive to encourage people to send referrals your way (If you’re a music store owner, for example, you might send music tickets to people who refer business to you).

The bottom line is this: Get out there and make diverse contacts, be specific in your approach, and help others in creative and enthusiastic ways so they’ll want to refer you business!

 What are some specific ways that you approach networking? . . . What tactics do you have for making diverse contacts and helping others creatively and enthusiastically?  I’d love to hear your thoughts and I’ll send a free, surprise gift to the first ten people who respond to these questions in the comment forum below.  In order to ensure that you receive your gift, be sure to e-mail larry@bni.com with the subject line “blog comment” and your full contact information [mailing address and phone number (your phone number is required by the shipping company in case they need to contact you in order to deliver your package)]–I assure you that your contact information will not be shared or used for any other purpose than to ship your gift to you. Thanks in advance for your participation–I’m looking forward to hearing your thoughts!

 

7 Questions for Finding an Accountability Partnerstring(49) "7 Questions for Finding an Accountability Partner"

January 13, 2014
, , , Networking, Networking Prep, Networking Tactics, Success 5

Back when my son was a teenager, whenever I would ask him the dreaded question–“How’s that homework coming?”–I would receive the typical, teenage, roll-of-the-eyes response and the standard “I was going to finish it after dinner” answer.

Even if you don’t have kids, at one time you were a kid so I’m sure just about everybody can identify with this scenario.  Being held accountable for completing your homework as a kid was never fun, but let’s face it–when we’re held accountable for our actions, performance, and commitments it tends to heighten our awareness of what we are responsible for and what we have promised to do.

 

So it is with networking your business: accountability is important.  When you make a commitment to yourself to get out of your cave and attend productive networking functions, the reality is that sometimes other things come up and we forget those promises or push them to the back burner.  So why not find and accountability partner for networking your business?  That way, every time you commit to a new networking strategy, your accountability partner can keep you to the task.  Each week, perhaps by phone, meet with your accountability partner to identify your strategy for the week and because you have someone waiting to hear of your progress, you’ll be more inclined to focus on the task at hand.

To find the right accountability partner, ask yourself these questions:

1.  Who do I highly respect as a business colleague?

2.  Who would not be afraid to push me and keep me focused?

3.  Who would I never think of disappointing?

4.  Who is also interested in networking her business so that we can be accountability partners for each other?

5.  Who knows me–and my tendency to procrastinate?

6.  Who will follow through on this commitment to me?

7.  Who has the time to help me?

Think about it.  No one likes to knowingly disappoint someone else, and no one likes to waste her time or have her time wasted by someone else.  The urge to comply compels us to perform at a higher level and this leads to greater networking results.

Do you have a story about how someone held you accountable in a way that really benefited you?  If so, I’d love to hear about your experience so please share it in the comment forum below. Thanks!

Got Accountability?string(19) "Got Accountability?"

July 5, 2012
, , , , , , Networking, Networking Prep, Networking Tactics, Referrals, Relationships, Success, System, Video Blog 4

While I was in Australia last month, I had the opportunity to speak with one of Australia’s most successful networkers, Brent Edwards, about the role accountability plays in networking.  Basically if you’re not maintaining accountability when networking, your efforts all boil down to one thing–a waste of time.

In this short video, Brent offers three simple keys to ensuring you maintain accountability in your networking efforts which will, in turn, build a solid foundation for networking success and the potential for limitless business growth through referrals.

 

Want to Achieve Networking Success with the Opposite Sex?–Advice for Women & Menstring(91) "Want to Achieve Networking Success with the Opposite Sex?–Advice for Women & Men"

July 2, 2012
, , , , , , , , , , , , , , , , , , , Book, Building Relationships, Business, Business Networking and Sex, Gender, Marketing/Sales, Networking, Networking Prep, Networking Tactics, Relationships, Success, Survey 2

Last week I posted a summary of the conclusions my Business Networking and Sex co-authors and I came to after surveying over 12,000 people and conducting months of research.  I promised that this week I would post advice for both women and men in achieving networking success with the opposite sex so below I’ve outlined some key tips Frank De Raffele, Hazel Walker, and I put together.

We Say . . .

We’re all trying to get to the same place.  It will be much more profitable for all of us if we can help each other along the way.  Here are a few things to guide your success in networking with the complementary gender:

For the Ladies

  • Don’t get stuck in the credibility phase of the VCP Process®.  Ask for what you want.
  • When asking for help, communicate clearly exactly what it is that you want.
  • Make time for networking.
  • When speaking to men, try to impress them and share your accomplishments.
  • When spoken to inappropriately, speak up about it immediately.
  • Dress for business at business events.
  • Put systems in place to track your business.
  • Stay in contact with and follow up on leads, referrals, and acquaintances made.
  • Diversify your networks.
  • Remember that networking is ultimately about getting business, so ask for both business and referrals.
  • Convey an image to others that you are a serious businessperson, in all that you do.
  • Get educated about referral systems.
  • Don’t lump all men into the same group.

For the Guys

  • Slow down and build the relationship.
  • Work through the VCP Process® in the proper order of its phases.  Don’t race through the credibility phase.
  • Make and maintain eye contact.
  • Listen and ask relational questions.
  • Don’t assume that women don’t take their business seriously.
  • Don’t hit on women at networking events.
  • Edit what you are about to say, using filters to sift out what is not business appropriate.
  • Stay in contact with and follow up on leads, referrals, and acquaintances made.
  • Stay informed about the best, most current, and cutting-edge networking practices.
  • Develop and use systems for your networking activities.
  • Make time for networking.
  • Speak to relate, not just to impress.
  • Remember that women are at networking events for business gain, just as you are.

The difference between the genders when it comes to networking is a great advantage, not a disadvantage.  By following the tips we have outlined above, you should be able to develop more productive relationships with members of both sexes.  Also, be sure to visit www.BusinessNetworkingAndSex.com if you would like to follow the latest developments on the subject of business networking and the genders.

More Business Through Networking

Want More Business from Networking?–Watch This Videostring(58) "Want More Business from Networking?–Watch This Video"

January 19, 2012
, , Business, Networking, Networking Prep, Networking Tactics, Referral Institute, Referrals, Success, Video Blog 6

I’ve been asked time and time again by people all over the world what I consider to be the key to getting more business through networking.  I can, without a doubt, say that there is, indeed, one thing you can do to get more business from your networking efforts.  Do you think you know what it is?  The answer may surprise you . . .

Watch the video and then take a minute to leave a comment if you have the time . . . I’d love to hear what some of your guesses were in regard to what the “secret” to getting more business through networking was going to be.  Chances are, some of the guesses you came up with are pretty good networking tactics as well and it would be great to get a conversation going about them!

Can Cultural Differences be Affecting Your Networking Success?string(62) "Can Cultural Differences be Affecting Your Networking Success?"

October 27, 2011
, , , , , BNI, Faux Pas, Global Business, Introducing Yourself, Ivan Misner, Networking, Networking Prep, Networking Tactics, Travel, Video Blog 1

 

A few weeks ago, I spoke at an event in Israel and while I was there, I got to talking to my good friend Sam Schwartz about the very different networking styles and tendencies which occur from country to country.

It is very important to consider and respect cultural differences when networking and doing business in different countries across the globe and, in this short video, Sam and I discuss why it is important and how you can prepare yourself in order to achieve great networking results no matter where in the world you may be.

After watching the video, please share your own stories in the comments section about the differences in business and networking styles and tendencies you’ve observed when networking in various countries around the world.  Also, be sure to visit the following website which is a fantastic educational resource in regard to cultural differences: www.ExecutivePlanet.com.

Time Equals Money in Networkingstring(31) "Time Equals Money in Networking"

May 6, 2010
, , , , , , , Business, Networking, Referral Institute, Referrals, Survey 6

The secret to getting more business through networking is . . . spend more time doing it! OK, well, it’s a little more complicated than that because you have to spend time doing the right things.  However, based on the recently completed Referral Institute study on business networking, we finally have a definitive answer about how the amount of time spent networking impacts the amount of business that is generated.

The most dramatic statistic I have found shows that people who said “networking played a role” in their success spent an average of 6.5 hours a week participating in networking activities. On the other hand, the majority of people who claimed that “networking did NOT play a role” in their success spent only 2 hours or less per week developing their network.

What does this mean? It means there is a direct correlation between the amount of time you devote to the networking process and the degree of success that you realize from it. To illustrate this further, there is a graph below which demonstrates the “average” percentage of business generated from someone’s networking efforts in comparison with the amount of time spent on networking activities.  Here you can clearly see that people who are spending between five to nine hours a week networking are generating (on average) 50 percent of their total business from this activity. 

People who spend, on average, more than 20 hours a week networking are getting almost 70 percent of their business through referrals.

Based on this study, it is clear that people who devote six hours a week or more to networking are generating a large percentage of their business through their efforts. So, it’s time to ask yourself . . . how much time are you spending developing your personal network and what kind of results are you starting to see?