When you watch or listen to a motivational speaker such as Jack Canfield, Brian Tracy or John Maxwell, can you feel the passion flowing through their words and actions? Think back to a speaker’s presentation at a convention or seminar you attended. Was there an energetic buzz in the room afterward? Were the other attendees excited about what they heard? Usually the answer is YES. However, do you know why?
The hidden element behind a motivational speaker is passion. They have an uncanny ability to share passion through their words, which helps listeners remember their message.
When it comes to business networking success, our personal challenge is to have an extraordinary message that captures the essence of our business and highlights our unique selling proposition (USP). Our USP sets us apart from the competition and helps us get more referrals from our networking groups.
Tapping Into Your Business Passion
Are your referral partners excited about your business? If you’re not sure, ask yourself: Are YOU excited about what you do? Are you passionate about what you do? Hopefully, your answer is yes – you are excited and passionate about your business. You need to convey that feeling to your potential customers and clients, and to your networking partners.
Increasing the excitement about your business can be easy. You can capitalize on your passion and spotlight your uniqueness by answering these questions from your heart rather than your head.
- WHY are you excited about your business?
- As a professional, what do you do that makes you look forward to going to work each day?
- How does your work fulfill you?
- What element of your work do you enjoy the most ? Why?
- What can you say about yourself or your business that your competition cannot say?
Your answers will help you tap into your passion and incorporate it into your daily message about your work. I believe that successful people have passion about what they do, and it shows in how they describe their business. They are working in their flame and not in their wax.
Public Speaking Tips
After you identify your passion about what you do and develop your USP, it’s time to put them together for an effective business presentation. Whether it is a one-minute presentation, ten minutes, or more, these tips can help make it more comfortable and less stressful when speaking in public.
- Be prepared. Have reference notes about what you plan to say and review them ahead of time. Avoid reading them word-for-word.
- Be specific. Focus on just one or two parts of your business each time you speak on it. By being specific, you can talk about something you know well and will feel more at ease.
- Use visual aids. PowerPoint slides can help you stay on track. In-person handouts assure that your audience takes home important information.
- Remember that you are the expert. Nobody knows your business as well as you do. Speak confidently about your experience and your expertise.
- Be creative. If talking to a large group makes you uncomfortable, try starting with a Q&A session and share your information in response to the questions.
- Tell stories about your business. Make sure to relive the story, don’t just retell it. Relive the story as though you were experiencing it again; this will give you the same kind of excitement you had when it happened and will draw the audience in to the experience with you.
There is no right or wrong way to present to an audience. I recommend that you do what works best for you and for your business in a way that is comfortable for you.
Sharing Your Passion
Many business professionals offer to speak free of charge to service clubs or business organizations as a way of sharing their expertise while getting exposure for themselves and their business. If your product or service is conducive to this approach, tell the members of your personal network that you offer this service, and accept referrals for speaking engagements. Ask your referral partners to share your information with the program chairs of organizations to which they belong, such as chambers of commerce, Rotary, Kiwanis, or the local group of their industry professionals.
REMEMBER: These speaking engagements are NOT a sales pitch. You are there to provide expert information and education to the group and its members.
If you prepare well, incorporate the public speaking tips, and do a good job at these presentations by sharing your passion for your work, you may get many more speaking offers and a lot of new business. I know of a BNI member who took this advice and built her speaking resume by sharing information at chambers of commerce, professional organizations, civic and community groups, high schools, and with active-duty military personnel. Those connections led to being featured on local television, radio, and teaching a class at a community college, all of which helped her business grow.
Remember, nothing great in life has ever been accomplished without passion. When you are passionate about the solutions you provide for your customers and clients, and you share that excitement with your network and your referral partners, they become motivated to help you. When you become a motivational speaker for your business, great things can happen.
I’d love to hear your thoughts. How do you share your passion for what you do?
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